You’re looking for a domain name, and .com is either taken, too expensive, or just doesn’t say enough about what you do.

A .digital domain fixes that. It’s a generic top-level domain (gTLD), the part after the dot in your web address. 

Instead of yourbrand.com, you get yourbrand.digital. Purpose-built for tech companies, digital agencies, developers, content creators, and anyone whose work lives online.

The moment someone reads your URL, they already know what you do. Your domain speaks before your homepage loads.

A quick bit of history: ICANN launched a new domain program in the early 2010s to ease the overcrowding of .com and .net. 

The .digital extension was approved and opened for registration in May 2014. 

Today it’s managed by Identity Digital, one of the world’s largest registry operators, overseeing 270+ domain extensions globally. 

No geographical restrictions. Anyone, anywhere can register one.

This guide will help you learn:

• Who .digital is best suited for
• Real companies using it effectively
• How pricing compares, including the most affordable option for Kenyans
• How to register yours today

Let’s get into it.

Who Should Buy a .digital Domain?

Not every domain extension fits every brand. But .digital has a surprisingly wide appeal. Here’s who it works best for:

• Digital marketing agencies: It instantly communicates your core service. No need for a long tagline on your homepage.
• Tech startups and SaaS companies: A .digital domain signals that you’re modern, intentional, and digital-first.
• Freelancers in design, development, or content: Stand out from the sea of personal .com sites.
• Online educators and course creators: Perfect if your courses, tutorials, or bootcamps are entirely digital.
• E-commerce businesses selling digital products: Downloads, software, digital art. .digital fits naturally.
• Corporate innovation teams: Companies running digital transformation initiatives use it to separate their digital projects from their main brand.

Digital marketing agencies and creative agencies that offer digital services often use .digital domains to establish their online presence. 

Individuals and bloggers who write about digital topics, such as digital photography, digital art, or digital transformation, may choose a .digital domain to make their niche clear to visitors.

Universities and institutions offering digital-related courses or training programs may use .digital domains to attract students and emphasize their digital curriculum.

So if your work is digital in nature, your domain can say so upfront.

See all the dos and don’ts of domain registration.

Companies Using .digital Domains

Real-world examples show how .digital works effectively in practice.

1) Identity Digital (identity.digital)

Identity Digital empowers businesses, governments, nonprofits, and individuals to share their unique story with descriptive domain names, and enables registry and registrar partners to better serve their customers with strong services and technology solutions.

They chose identity.digital for their own brand, and it’s hard to argue with the fit. When the company that manages hundreds of domain extensions picks .digital for itself, that’s a strong endorsement.

2) AOM Digital (aom.digital)

AOM Digital is a performance marketing agency using .digital to position itself squarely in the digital services space. 

The domain immediately communicates their focus before a visitor has scrolled a single pixel. It’s short, direct, and memorable a great example of the extension doing real branding work.

3) Xtrategy (xtrategy.digital)

Xtrategy is a digital strategy consultancy that adopted .digital to align their domain with their core offering. 

Rather than competing for a crowded .com version of their name, they chose an extension that amplifies what they do. 

The result is a domain that reinforces their positioning every time it appears in a pitch deck, email signature, or browser tab.

These three examples share a common thread: each company used .digital not just as a fallback option, but as a deliberate brand choice that makes their identity clearer.

Learn all about .com domain.

Registration and Renewal Prices

Pricing is often where domain decisions actually get made, especially if you’re running a business in Kenya and need to keep costs predictable.

.digital Domain Pricing Comparison Table (Truehost vs GoDaddy)

Prices shown are as of April 2026. Always check current prices before registering.

The first-year registration is competitive on both sides. But the renewal price is where the difference shows up.

With GoDaddy, that attractive first-year promo rate climbs to over Ksh 9,000 per year on renewal. 

With us at Truehost, renewal stays at Ksh 5,660, which is significantly lower, and payable via M-PESA.

For a Kenyan business or freelancer managing their budget carefully, that’s a meaningful difference over two or three years.

.digital Alternatives

Not sure .digital is the right fit? No problem. There are several strong alternatives worth considering depending on your brand:

• .top: Great for premium or high-end branding. Works well for agencies positioning themselves as industry leaders.
• .website: Simple, clean, and universally understood. A solid fallback for any kind of web presence.
• .cloud: Perfect if your business is built around cloud services, cloud storage, or cloud-based software.
• .guru: Ideal for consultants, coaches, mentors, or subject-matter experts sharing their expertise.
• .tech: Targeted squarely at tech companies, developers, and engineering teams.
• .site: Easy to remember and versatile across almost any industry.

Each of these tells a slightly different story. Think about what your brand needs to communicate and pick the extension that says it best.

You can search and register all of these through us at Truehost, with M-PESA support and local pricing.

Check out our guide on how to choose between TLDs.

How to Buy a .digital Domain Name

Registering a .digital domain with us at Truehost takes just a few minutes. Here’s how it works:

To register your .digital domain:

1. Go to our domain registration page. 
2. Type your preferred name into the search bar and add .digital as your extension
3. Check availability. If it’s free, add it to your cart
4. Choose your registration period (1–10 years)
5. Complete checkout using M-PESA, card, or bank transfer
6. Your domain is live. Point it to your website or hosting account

.digital Domain FAQs