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How to Market Your Online Store on Instagram in Kenya

If you’re running an online store in Kenya, you’re probably always on the lookout for effective ways to reach more customers and boost your sales. Well, let me tell you something: Instagram is your secret weapon. As of early 2024, Instagram had 3.05 million users in Kenya, representing 5.5% of the total population and 8.1% …

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How to Advertise an Online Store on Facebook in Kenya

If you’re running an online store in Kenya, you’re probably always on the lookout for ways to boost your sales and reach more customers. Well, let me tell you something: advertising your online store on Facebook could be the game-changer you’ve been searching for. Why Facebook, you ask? Simple. As of January 2024, Facebook has …

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How to Do SEO for Online Stores in Kenya (Step by Step)

SEO for online stores in Kenya isn’t just a nice-to-have – it’s a must-have if you want to survive and thrive in this digital jungle. Here’s the deal: Kenya’s e-commerce scene is blowing up. More Kenyans are shopping online than ever before, and if your store isn’t showing up in search results, you’re leaving money …

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The Ultimate Guide to Securing Your Online Store in Kenya

Let’s face it: running an online store in Kenya is exciting, but it comes with its fair share of challenges. One of the biggest? Securing your online store. In a world where cyber threats are evolving faster than ugali cools, protecting your digital storefront isn’t just important – it’s absolutely critical. I’ve seen too many …

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How to Handle Returns and Refunds for Online Stores

Let’s talk about a topic that makes most e-commerce entrepreneurs break out in a cold sweat: returns and refunds for online stores. I get it. You’ve worked hard to create amazing products, set up a killer website, and finally start seeing those sales roll in. Then boom – return requests start flooding your inbox. It …

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