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Start a Blogging Business in Kenya That Make Millions

Last updated on July 20th, 2023 at 01:10 pm

In today’s guide, I will show you how to start a blogging business in Kenya that will make you millions.

But first, what is a blogging business and how is it benefiting You?

Well, it starts with a blog.

A blog is a website with which people share their thoughts, opinions, and experiences. It can be used for personal or professional purposes.

In the past, blogging in Kenya was mainly done by individual bloggers who would publish their posts on the Internet. However, now that blogging has become more popular among businesses, there are many blog platforms where companies can publish their blogs. 

Blog platforms are places where companies can publish their blogs on the Internet, including SaaS (Software as a Service) and subscription-based platforms such as and 

These blog platforms usually have free, basic plans available which allow the user to create a blog with minimal features that is easy to use. Because of this, most blogs on these platforms are hosted by individual bloggers rather than by the companies the blog is about. 

Blog platforms such as and have a free basic plan for individual bloggers to create a blog with minimal features that is easy to use. 

But more on this later.

For now, let me show you some of the reasons why you might want to consider starting a blogging business in Kenya.

Benefits of running a blogging business

The benefits of blogging are numerous. It is a great way to connect with your audience and build an engaged following. Blogging is also a great way to make money from home, but it takes time and effort to start and maintain a blog. If you have the drive, passion, and time, there are plenty of ways that you can monetize your blog.

But here is the truth: running a blog can be challenging if you don’t know where to start or how to monetize it. 

There is no one-size-fits-all approach when it comes to starting a blog in Kenya – some people choose to create content for free while others choose paid advertising or affiliate marketing. 

In the end, a blog is an online journal that typically provides commentary and often opinions on current events. 

Yes, blogs are a popular way to share your thoughts with the world, and they can serve as platforms for creativity, innovation, and dialogue.

The 5 Steps to Starting a Successful Blogging Business in Kenya

Starting a blog is not easy. There are many factors that need to be taken into accounts, such as the content, audience, and the niche you choose.

Every blogger has their own style, whether it’s a personal style or an industry-specific style. One thing that is important for all bloggers is to have a good blog design. Make sure your blog looks professional and has a layout that will attract visitors.

The 5-step process of starting a successful blogging business in Kenya includes:

1). Research

The first step when starting a blogging business is to research. You should know what topics are trending and what types of content people are interested in. This will help you find out which topics to write about and where your target audience is located.

To have a successful blog, you must first identify your target audience and understand the type of content they are looking for.

Blogs have become a popular way to reach audiences. You can create a blog specifically for your followers, such as making posts on fashion, or one that is more informational. Blogs are an excellent way to get your message across and engage with customers.

The question is, how can you conduct effective research before starting a blogging business? With so many opportunities and options out there, it’s important to know what will work for you. In this article, we’ll take a look at the steps for conducting research before starting your blog.

a). Identify Your Audience

How will you attract your audience? Will you be using social media, Adwords, or a combination of both? Do you want to cater to a specific demographic? Is there an industry you’re interested in that would work well with your topic of interest?

Knowing who your audience is, how they consume information, and their preferred methods of contact can help you determine how to reach out.

Having a clear idea of who your audience is will also be helpful in determining what topics you’ll want to cover on your blog.

Go ahead and identify this information while you’re thinking about topics and writing content.

b). Choose Your Topics

One thing that can make it difficult is if you don’t know where to start with your blog. Start out by brainstorming some topics for your blog and then write down the most popular ones that you’d like to explore.

For example, if you plan on writing about the financial industry, it can be helpful to look at what trends are currently happening in that industry and post about them as a way of introducing new readers.

c). Make Sure Your Content Is Interesting and Unique

When you’re brainstorming your blog topics, it’s important that they be ones that you’re interested in and have the ability to produce content on.

You’ll also want your content to be unique and different from other blogs so that when people come across it they’ll want to read more of what you have to say.

When looking for topics, do a quick Google search to see if they’re already being covered elsewhere.

2). Blog Design

Once you have completed the research and have identified the right audience and topics to write about, the next step when starting a blogging business is setting up the website.

Setting up a blog, whether it’s your own or one that you’ll be writing for, requires time and resources. The following is a list of the things you will need:

a). Domain Name

You can start a blog without a domain name, but it is recommended to have one. The process of getting a domain and finding the right one can be quite daunting, so we have made this guide to help you out.

One of the most important things to consider when starting your blog is what domain name you are going to use. This can be a difficult process as there are so many options for you to choose from.

The most popular domains for blogs are .com and, but other popular options include .net, .tv and .info. There are also some more niche options such as .coffeecup or .music

b). Hosting

You will need hosting to start a blogging business in Kenya. Hosting is a service that provides you with the ability to create, store, and update content on your website.

A blog host is a company that provides you with hosting for your blog. They provide you with the necessary tools, such as a web server, domain name, and email address to make it easier for people to find your site. 

Blog hosting companies in Kenya usually offer various plans so that they can accommodate all kinds of budgets and needs.

Luckily, you can get both the domain and hosting from the same company.

Here at Truehost Kenya, we offer the cheapest domains and affordable hosting packages.

c). Blogging Platform

What is a blogging platform and why is it important?

A blogging platform is a website/tool that allows you to share your thoughts and opinions on any given subject. There are many different types of blogging platforms, but the most popular ones are WordPress and Blogger.

Blogging platforms are important because they offer an easy way for people to share their thoughts and opinions on any given subject. It’s also a great way to get feedback from your audience, which is essential in the content creation process.

Here’s my recommendation:

Use WordPress.

Why WordPress?

WordPress is the most popular CMS on the internet, with more than 50% of websites using it. It is also a great platform for building a website, as it has an inbuilt theme and plugin library.

WordPress has been around since 2003 and is still going strong. The reason for its success is that it offers a lot of flexibility to users and allows them to customize their websites according to their needs.

It also provides an easy way for people to build websites without having any technical skills.

To start using it, just ask your hosting provider to install WordPress on your domain.

d). Themes

Once you have installed WordPress, you will need to install a theme.

Themes are the building blocks of a website. They are the design and layout of your website. WordPress is an open-source platform that allows users to create their own themes.

There are many different types of themes available for WordPress, from minimalist designs to colorful themes with images and videos. Themes with images and videos are a great option for websites that need to be visually appealing.

e). Plugins

You will also need plugins for your WordPress website.

WordPress plugins are like add-ons that extend your website’s functionality. This can be done by adding new features, changing existing features, or improving the security of your website. 

In fact, there are thousands of plugins available for WordPress and some websites have more than 100 plugins installed on their site!

Plugins can be used to make your website more secure, faster, or easier to use. 

They can also help you create a better user experience for your visitors by providing specific tools such as social media integration, analytics tools, contact forms, etc.

3). Content Creation

Now that you have the blog up and ready, the next step in starting a successful blogging business in Kenya is content creation.

Creating content is an art, but it doesn’t have to be difficult. You just need to make sure that the content you create is valuable, engaging, and helpful for your audience.

Here’s how:

The first step in creating engaging, shareable content on WordPress is making sure your site has a good design. If you want your website to look professional, you should hire a web designer or hire someone who knows how to design websites from scratch.

The second step is making sure your site is mobile-friendly. If you’re creating a blog about travel, for example, you might want to make sure that every post is readable on different types of devices.

The third and final step that ensures the shareability of your content is writing great content and using good tags.

Once you have all these taken care of, let me show you how to write the perfect blog post.

Before you start writing your next blog post, consider the following:

  • What’s the topic?
  • What’s your audience?
  • What kind of tone will you have with your content?
  • What are you hoping to achieve?

Answer these questions as your write your articles. Once done, go ahead and publish them on your new WordPress blog.

4). Content Promotion

The next step in starting a successful blogging business is content promotion. Content promotion is the process of engaging with your audience and driving traffic to your blog or website. It includes all the methods you use to get people to visit your blog.

There are many content promotion strategies that you can use. Here are a few examples of the best content promotion strategies:

a). Social media advertising

The best way to promote your content is to do it through social media advertising. Facebook, Instagram, Twitter and LinkedIn are the most popular social media platforms for this purpose. You can also use ad networks, such as Google Adwords or Bing Ads, for this purpose if you have a budget for it.

b). Email marketing

Email marketing is another effective strategy for promoting your content online. It is important to create an email list in advance with opt-in forms on your website and blog posts before you start promoting your content in order to build up a subscriber base of potential readers who will be interested in what you have to offer. You can also use other email marketing tools, such as MailChimp, for this purpose.

c). SEO

Search engine optimization is the best strategy for promoting your content online. The most important factor in getting your content discovered is to optimize your website so that it will be found organically. To get started, make sure your website is structured in a way that makes sense for search engines.

In addition, if your content is already published, make sure you are publishing it on relevant and authoritative websites to increase the likelihood of people finding it organically.

There are many ways to promote your content, but you should be careful when choosing which one to use. You should find out how much time, resources and money you need to spend on each type of promotion so that you can get the best results in the shortest amount of time.

5). Monetizing Your Blog

To have a successful blogging business in Kenya, you need a way to monetize the content.

Monetizing your blog is the key to success. You can monetize your blog by charging for content, selling ads, or running affiliate marketing campaigns.

There are three ways to monetize your blog:

  • Charge for content: This is the most common way bloggers monetize their blogs. You can charge a fee for each piece of content you write or sell it on an article-by-article basis.
  • Sell ads: If you have a website, then you can sell ad space on your site by placing ads on relevant pages and earning revenue from the advertisers. It’s also possible to create and sell banner ads that will be displayed at the top of your posts or pages with links back to the advertiser’s website.
  • Run affiliate marketing campaigns: If you don’t have your own website, then you can make money by promoting other people’s products or services.
  • Promote your services: If you don’t want to sell other people’s products or services but would like to monetize your blog, then promoting your services is a viable option.

To monetize your blog, you’ll need to decide which option is best for you. The first three options generally require a website, whereas the fourth option can be done without one.

People who want to sell their own products or services will need to set up an e-commerce website and create an online store or promote the services of others by creating an online directory.

Blogging Business in Kenya: Frequently Asked Questions

Is blogging profitable in Kenya?

Kenya is one of the leading countries in Africa where blogging is on the rise. With Kenya’s population of over 45 million, it has a lot of potential for growth.

Kenya’s economy, like many other African countries, has been struggling to adapt to the global economic crisis and as such, most people are looking for ways to make money. Blogging provides an alternative way of making money while also providing a platform for people to share their thoughts and ideas with others.

Blogging is not always profitable in Kenya but with some effort, it can be done. One needs to consider factors such as how much time they want to put into blogging and how much they want their blog to make money.

How much can I earn from blogging in Kenya?

Many people are starting to earn a living from blogging. While it is difficult to find out how much you can earn by blogging in Kenya, it is possible to estimate how much you can make with a bit of research.

You should consider the following factors when estimating your earnings:

  • Your niche
  • Your audience size
  • The amount of time and effort you put into your blog posts.

Bloggers who have a large audience and are able to monetize their blog through ads or affiliate marketing tend to earn more than those that have smaller audiences but are able to generate income from other sources such as consulting, online courses, and selling products online.

How do blogs get paid?

Bloggers in Kenya are paid for the content they create and share. The most common methods are affiliate marketing and advertising.

Bloggers who rely on advertising revenue often use the following strategies:

  • Advertise on their blog with sponsored posts or banner ads
  • Create an email list and email their audience about upcoming events
  • Promote products through social media platforms like Instagram, Facebook, or Twitter

How do I become a blogger in Kenya?

Blogging is an online publication that allows people to express their opinions and share their thoughts. It is a great platform to make money because it has a lot of potential for advertising.

The first step in becoming a blogger in Kenya is getting your own website. You can do this by buying hosting, making your own blog, or by hiring someone to create one for you. Next, you need to find the right niche for your blog, decide on the content you will be writing about, and then set up social media accounts for your blog so that it can grow faster.

Who is a blogger?

A blogger is someone who writes about a particular topic or subject.

Bloggers are an integral part of the digital world. They can share their thoughts, opinions, and experiences on a given topic. Bloggers can be found online, in print, and even in person at different events.

The best way to find bloggers is by following them on social media channels like Facebook and Instagram.

Some bloggers are passionate about their work and find it interesting to share their thoughts with the world. Others might have an interest in blogging as a way of earning money or just for fun.

A blogger’s main goal is to share their thoughts and knowledge with the world, whether it’s through writing, videos, or images.

How do I write a blog?

The process of writing a blog is not difficult. It is important to know that you don’t need to be an expert in order to start writing a blog. Before you start your blog, you should have an idea of what kind of content you want to share on it. You can find ideas on topics by checking out blogs that are similar to yours or in the same niche as yours.

You can also create content for your blog by using tools like Microsoft Word, Google Docs, or WordPress. For example, if you are blogging about fashion, then Microsoft Word would be the best tool for you.

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