SEO which stands for Search Engine Optimization refers to the process of gathering and collecting of search engine results. This is done with the main motive being to drive up web traffic to a web address or website, increase visibility and rankings among similar products or features, promote the effectiveness of clean and well thought out research formulations and gain awareness in search engines such as Google, Bing, Yahoo among others.

SEO can be termed as a two-pronged mechanism. This is because it can be advantageous to a website while at the same time being disastrous. Let’s delve with the first option.

Benefits of SEO to a website

• It gets you to the first page of search results, gives search engine users the option to them as alternatives and also makes sure your site ranks well within both the domestic and international ranking structures for websites.

SEO does have its limitations too.

• For example, a business rival may use the SEO functionalities to link numerous spam links to redirect to your website. This will, in turn, get your website scrutinized by the search engines that will then opt to fine or penalize you by moving your search results further back into oblivion.

For an equal playing field to be consistently managed there needs to be some level of goodwill from all SEO users.

Read also:

• How to Do SEO for Online Stores in Kenya (Step by Step)