The eCommerce market in Kenya is growing rapidly. Revenue is projected to reach US$3,212.00m in 2022 and US$5,210.00m by 2027. This growth is driven by the increasing number of internet users and the growing awareness of the benefits of online shopping. In fact, according to a study by Mastercard, 79% of Kenyan Consumers are Shopping …
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Sales are the lifeblood of any store, online or brick-and-mortar. But, as any seasoned eCommerce entrepreneur knows, no sales can happen without traffic. Traffic is the lifeblood of any store. The million-dollar question then becomes: how do you drive traffic to your online store in Kenya? There are a variety of methods – both free …
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Kenya’s eCommerce market is projected to grow significantly in the next few years, reaching US$3212.00 million by 2022. According to recent studies, the number of online shoppers in Kenya is expected to amount to 22.4 million users by 2027. This represents a huge opportunity for online store owners to increase their revenue. And that is …
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So you have an online store in Kenya? Congratulations! Honestly, most people spend a huge chunk of their time spinning their wheels and making little progress. Now that you are here, you must have seen the level of competition that exists out there. So to stand out from the rest, you will have to make …
Continue reading “How To Make Your Online Store Irresistible To Shoppers”
How can you make social media work for your small business? Small businesses have a big advantage when it comes to social media. Unlike large companies, they can connect with their customers and followers more personally. They can also be more responsive to customer feedback and questions. However, using social media effectively takes time and …
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