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Do Exact Match Domains Still Count for SEO?

Exact match domains (EMDs) do not have the same SEO power they once did.  In 2025, simply owning a domain that exactly matches a target keyword does not guarantee high rankings in Google search results.  Google now prioritizes quality content, user experience, and overall site authority over just having keywords in the domain name. However, …

Premium Domains Sold in 2026: The Complete Guide to Sales, Trends, and Value

Let me walk you through what actually happened in the premium domain market during the first two months of 2026. The data comes from DNJournal, Sedo, and the 2026 Global Domain Report from InterNetX and Sedo.  I’ve pulled together the top sales, the emerging trends, and the practical signals that separate valuable names from everything …

About .store Domain (Everything You Need to Know)

A store domain can literally change how people see your business online.  In Kenya, where customers make quick decisions on their phones, the moment someone lands on your website, your domain name is already speaking for you. And when it ends in .store, the message is clear: this is a place to shop. A .store …

About .shop Domain (Everything You Need to Know)

A shop domain will be perfect for you if you have an online store. For one, it will shape how customers see your business from the very first click. This is because it makes things clear immediately. Anyone who lands on your site already knows they can buy something there. Plus, a domain that directly reflects …