The web hosting industry in Kenya is growing rapidly as more businesses and individuals go online.

This presents a great business opportunity for tech-savvy entrepreneurs looking to earn extra income.

With some hard work and dedication, you can make up to KES 100,000 per month reselling web hosting services.

In this article, we will walk you through the process of starting a web hosting reseller business and earning six figures per month in Kenya.

Ready to get started today? Get Truehost reseller hosting and launch your hosting brand →

Overview of the Web Hosting Industry in Kenya

• Web hosting demand is rising with internet penetration and digital adoption. Kenya has over 17.86 million internet users.
• Most businesses want a local web host with personalized customer service.
• Shared hosting and VPS hosting are the most popular hosting plans.
• Top players are international companies like Safaricom and Liquid Telecom. But there is room for small resellers.

The gap in local, personalised support is exactly where resellers win.

Benefits of Becoming a Web Hosting Reseller in Kenya

Low Startup Costs

Unlike most tech businesses, you don’t need servers, data centres, or complex software. You leverage the infrastructure of your hosting partner and pay only for what your clients use.

With a starting investment of under KES 100,000, you can get your reseller business off the ground. Truehost reseller plans start from KES 3,000/month, making this one of the most accessible business models available.

Recurring Revenue

Selling web hosting plans provides you with predictable recurring revenue every month.

This gives your business stability and cash flow visibility.

Here’s how you earn recurring revenue as a hosting reseller:

• Clients pay a monthly fee for their chosen hosting package
• Typical web hosting plans range from 12 months to 36 months in duration
• You receive commission each month from the hosting provider per client
• Contract renewals and retention of clients provides ongoing income

Hosting Plan	Monthly Price	Monthly Commission
Shared Hosting	KES 1,500	KES 250
VPS Hosting	KES 3,000	KES 500
Dedicated Hosting	KES 5,000	KES 1,000

With just 100 clients on small shared hosting plans, you can make KES 25,000 a month in recurring commissions.

The numbers scale up significantly as your client base expands.

Recurring revenue gives you the stability to reinvest and grow your business.

Automated Passive Income

Once client websites and hosting accounts are setup, they generate income for you passively without much active involvement.

This gives you time freedom to pursue other opportunities.

Ways hosting reseller income can be automated:

• New purchases and account creation can be self-service through your website
• Billing and renewals are handled by the hosting provider
• Technical issues are dealt with directly by the hosting company’s support team
• You outsource or automate tasks like email campaigns, content creation etc.

After the initial sale, your time investment in supporting each client reduces thanks to automation.

This enables a scalable, passive income model.

Opportunity to Upsell and Cross-sell

Your web hosting reseller business puts you in a great position to upsell additional services to your clients.

Their website hosting needs open the door for other opportunities.

Some examples of services you can upsell existing clients:

• Managed WordPress hosting
• eCommerce integrations
• Email and CRM tools
• Domain registrations
• SSL certificates
• CDN and caching addons
• Security and DDoS protection

You can easily double your revenue from each client through targeted upsells. And happy clients are open to purchasing more services from a provider they trust.

Flexible and Scalable model

A web hosting reseller business provides tremendous flexibility and scalability not seen in other industries.

Some factors that make it flexible:

• You can operate as a solo entrepreneur or build a team
• Work from home or setup an office
• No need for warehouse space or logistics
• Geography agnostic – host clients worldwide
• Pick your own hours and schedule

And it’s easy to scale by:

• Taking on more clients
• Adding more services
• Partnering with multiple hosting providers
• Building automated sales and delivery processes
• Expanding into international markets

You’re not limited in how you structure or grow your hosting reseller venture.

The model adapts well as your business evolves.

That said, let us look at how you can make 100K selling web hosting in Kenya!

How to Make 100K Selling Web Hosting in Kenya: Step by Step

Step 1 – Decide on Your Niche and Branding

As a reseller, you can target different niches and brand your business appropriately. Some options include:

• Local web hosting for Kenyan businesses
• WordPress optimized hosting plans
• Ecommerce web hosting
• Web hosting for startups and developers
• Green/renewable energy web hosting
• Custom brand identity communicating security and reliability

Choose a niche that you’re passionate about. Your branding and marketing will revolve around your positioning.

Step 2 – Find a Web Hosting Provider to Resell

You need to partner with a web hosting company willing to wholesale their hosting plans to you.

As a reseller, you get discounted rates and can set your own retail prices.

Things to consider when choosing a hosting provider:

• Reliable data centers and infrastructure
• Strong technical support for your clients
• Competitive reseller pricing and commissions
• Feature-rich hosting plans
• Scalable solutions that can grow with your business

Truehost Kenya is built specifically for this. Plans start from KES 1,500/month, include unlimited domains and free SSL on all client accounts, M-Pesa billing, and 24/7 local support. You focus on selling; Truehost handles the servers.

Step 3 – Build Your Reseller Website

To sell hosting plans, you need a professional looking website that establishes your brand and generates leads.

Your reseller website should have:

• A portfolio showcasing your experience
• Features and pricing plans
• Online payment integration
• A blog/resources section
• Client testimonials and reviews
• Clear branding reflecting your niche

Many website builders like OLITT, Wix and WordPress make it easy to create a custom site without coding skills.

Step 4 – Promote Your Web Hosting Business

Marketing and promotion will be key to attracting clients initially. Some cost-effective tactics include:

• Search engine optimization
• Google and Facebook ads
• Content marketing – blogs, videos, guides
• Email marketing and newsletters
• Social media outreach on Twitter, LinkedIn
• Networking events and startup pitch competitions
• Partnerships with relevant players

As you gain happy clients, encourage referrals and organic word-of-mouth promotion.

Step 5 – Provide Excellent Customer Service

Providing exceptional customer service is key to retaining clients and ensuring recurring revenue.

Some best practices:

• Quick response times – answer queries promptly
• Self-help options – FAQs, docs, video tutorials
• Proactive resource monitoring and alerts
• Regular backups and security measures
• Easy scalability of plans
• 24/7 support availability
• Offers for plan renewals and upsells

Prioritize client success, and they will stay loyal to your business.

Step 6 – Expand Your Product Offerings

Once hosting is running, add services that your clients already need:

• Domain name registration
• Business email hosting
• VPS hosting for clients outgrowing shared plans
• SSL certificates
• Web design and development
• SEO and digital marketing packages

Each add-on increases your average revenue per client without requiring a new sale.

Step 7 – Develop a Scalable Client Onboarding Process

Streamline how you get new clients setup:

• Automated purchase flows
• Self-service client portals
• Standardized hosting plan configurations
• Automated emails for account setup details
• Scripts for common tasks to reduce repetition

This will allow you to onboard more clients without substantial administrative overhead.

Step 8 – Focus on Retention and Loyalty

Existing clients are easier to sell additional services to versus new acquisitions. Some retention best practices:

• Regular account reviews and tuneups
• Proactive server monitoring with uptime guarantees
• Reward programs, promotions and referral bonuses
• Automated renewals and consistent communication
• Upsell offers – storage, security, performance add ons
• Offline relationship building and events

Keep clients engaged and loyal to maximize customer lifetime value.

Step 9 – Build a Sales Process

Actively pursue new sales through:

• Cold email and cold calling
• Guest posting and content partnerships
• Paid advertising campaigns across multiple platforms – Google, Facebook, LinkedIn etc.
• Sponsoring relevant events and conferences
• Outbound sales calls and demos
• Affiliate partnerships
• Public relations – press releases, news coverage

Continuously fill your sales pipeline to hit your revenue goals.

Step 10 – Automate More Processes

The more you can systemize and automate with technology, the more you can scale:

• Client onboarding
• Billing management
• Support (help center, chatbots)
• Lead generation and sales
• Marketing (drip campaigns, webinars)
• Account monitoring and alerts

Automation is key for a growing hosting business serving many clients.

Step 11 – Keep Learning and Improving

Some areas to focus your learning on:

• Latest web hosting technologies, trends and cybersecurity threats
• Customer support and client success strategies
• Online marketing tactics – SEO, social media, conversion optimization
• Sales skills – cold calling, objection handling, closing
• Automation tools and streamlining workflows

Continuous skill development will make you a better entrepreneur and web hosting reseller.

Ready to Start Your Hosting Business?

The web hosting market in Kenya rewards resellers who provide real local value: fast response times, KES billing, M-Pesa payments, and support in your clients’ time zone.

Truehost reseller hosting gives you everything you need to launch:

• Unlimited client domains on most plans
• Free SSL for all client websites
• M-Pesa billing for you and your clients
• 99.99% uptime guarantee
• 24/7 local support team
• Plans from KES 1,500/month

Start small, add value, stay focused on your niche, and automate the repetitive work. Your hosting business can reach KES 100K/month faster than you think.

Get started with Truehost reseller hosting today →