Have you ever wondered if you could earn a full-time income by blogging right from Kenya?
I’m here to tell you that yes, you absolutely can!
With persistence and consistency, it’s possible to earn over 100,000 KES per month blogging about a topic you love.
Blogging opens up an exciting online income stream that allows you to work anywhere with an internet connection.
You get to be your own boss and make money by sharing your knowledge and passion.
In this post, I’ll share exactly how to create a profitable blog in Kenya and take it from zero to over 100k monthly earnings.
Everything from choosing a money-making niche, setting up your blog, creating engaging content, promoting your posts, and finally – monetizing your site through various options like ads, affiliates, and premium services.
So if you’re looking for a flexible way to make a significant income online, this guide is perfect for you.
Blogging is a real, viable business here in Kenya – if done correctly. I’ll show you how to get it right so you can start earning life-changing amounts through your own blog.
Let’s get started!
Choosing the Right Profitable Niche for Your Blog
Choosing a profitable niche is one of the most important decisions when starting a blog in Kenya.
Your niche will determine your audience, content style, monetization options, and earning potential.
Here are some tips to select a lucrative niche:
- Do thorough research to find unsaturated niches with high searcher intent. Use Google Keyword Planner and other tools to find keyword opportunities.
- Consider popular topics like:
- Finance
- Technology
- Education
- Health & Fitness
- Parenting
- Beauty
- Food
- Evaluate commercial viability. Will you have options to monetize within the niche? Can you sell affiliate products, online courses, consulting services?
- Assess your interests and skills. Choose a niche you have knowledge and passion for. This will make creating content easier.
Niche Research Process
Follow these steps to identify potential profitable niches:
- Brainstorm a list of broad niches like those mentioned above.
- Use keyword research tools to find related keywords and search volumes.
- Analyze competition for each keyword. Look for low competition long tail keywords.
- Evaluate commercial opportunities – affiliate programs, ad campaigns, info products.
- Choose 2-3 niches you are most interested in exploring further.
Here’s a comparison table showing data on potential niches:
| Niche | Search Volume | Competition | Commercial Viability | Personal Interest |
|---|---|---|---|---|
| Parenting | High | High | Good | Low |
| Technology | High | Medium | Great | High |
| Fitness | High | Medium | Great | Medium |
Based on the research, technology and fitness are strong candidates with high search volume, medium competition, great monetization potential and good personal interest match.
Conduct detailed research into niches that look promising to confirm there is opportunity to build an audience and profit.
Then choose the best niche to start your 100K blog in Kenya!
Setting Up Your Profitable Money-Making Blog
Once you’ve selected your profitable niche, it’s time to set up your blog.
Here’s how to get your blog started on the right foot:
Choose Your Platform
The most popular blogging platforms are:
- WordPress.org – Most powerful and customizable option. Requires self-hosting.
- Blogger – Free and easy to use. Less control and monetization options.
- Medium – Build audience but no monetization.
For maximum control and monetization capability, a self-hosted WordPress blog is best.
Get Your Domain and Web Hosting
- Buy a domain name related to your niche e.g. smarttechblog.com. Avoid .wordpress.com or other free domains.
- Purchase web hosting. Popular hosts include Bluehost, SiteGround, A2 Hosting.
- Install WordPress on your hosting account. Most hosts provide 1-click WordPress installation.
Optimize Your Site
- Install caching, security and SEO plugins like WP Rocket, WordFence, Yoast SEO.
- Choose a fast, SEO-friendly theme. Popular options: GeneratePress, Astra, OceanWP.
- Customize your design. Change colors, fonts, layout. Add your branding.
- Set up analytics like Google Analytics to track traffic and user behavior.
- Make sure your site is mobile responsive – over 50% of traffic is from phones.
Write Your First Posts
- Create an appealing “About” page to introduce yourself to readers.
- Set up key pages like Contact, Privacy Policy, Disclaimers.
- Write 5-10 posts to start. Make sure they are useful and engaging. Add images/videos.
- Promote your new blog by sharing posts on social media, submitting to aggregators, outreach, etc.
That covers the essentials of setting up a blog optimized for growth and monetization.
With the right foundation, you can then focus on creating amazing content and monetizing your site!
Creating Valuable Content That Attracts and Retains Readers
Publishing high-quality, valuable content consistently is key to growing a successful blog that earns significant income. Here are some best practices to follow:
Blog Posting Frequency
Aim to publish 2-3 blog posts per week at a minimum. Daily posting is ideal if you can manage it.
Having a regular posting schedule helps readers know when to expect new content.
Make sure your posts provide real value for readers by teaching them something new or helping solve a problem they have.
Posts should be detailed and thorough, at least 2000+ words long.
Offer actionable tips and insights versus just skimming the surface.
Answer specific questions your target audience may have about the topic.
Optimization Best Practices
It’s important to optimize your content for search engines by including targeted keywords in headings, content, URLs, meta descriptions and image names.
Properly structure posts with H2 tags for the main topic and H3 tags for subtopics.
Format content well with lists, bold text, headers, etc. to improve readability.
Increase engagement by inserting relevant images and graphics, optimizing file names and alt text.
Embed interesting videos from YouTube, Vimeo and other sources. Create and embed infographics to present data visually.
Insert quotes from experts to build credibility.
Promotional Tactics
There are also promotional tactics that can help attract new readers, like guest posting on other blogs in your niche and participating in link roundups or blog carnivals.
Promote new posts on social media channels, send post links in email newsletters, and more.
With valuable, optimized, engaging content published consistently, you’ll attract and retain loyal readers.
This leads to site growth and maximizes your earnings potential through ads, affiliates, products, services and more.
Use these strategies to create content that performs.
Monetizing Your Blog to Maximize Income
Once you’ve built an engaged audience through publishing great content, it’s time to monetize your blog by implementing various income streams.
The most popular options are:
Display Advertising
Join ad networks like Google AdSense to place relevant text and display ads on your site.
When visitors click on ads, you earn money.
Place ads strategically between paragraphs or in sidebars.
I know you are building a 100K blog in Kenya!
Don’t overload site with ads.
Affiliate Marketing
Promote affiliate products and services related to your niche. Provide honest, in-depth reviews and recommendations.
When readers buy through your links, you get commission. High ticket products and services earn biggest commissions.
Sponsored Posts
Get paid by brands to create sponsored posts and content about their products. Ensure these align with your niche and audience interests. Clearly disclose sponsored content.
Consulting/Freelancing Services
Offer your expertise as a consultant or freelancer.
This could be consulting calls, writing services, web design, graphic design, etc.
Premium Courses/Memberships
Sell online courses teaching skills related to your niche. Offer different course levels at varying price points.
You can also create premium membership sites.
Physical Products
Sell your own informational products like ebooks, guides, toolkits.
Or create physical products like t-shirts, mugs, calendars featuring your brand.
Crowdfunding
Use crowdfunding platforms like Patreon or Buy Me a Coffee where readers support your work through recurring donations.
Aim to have diverse income sources so all your eggs aren’t in one basket.
Leverage your knowledge and audience to build multiple monetization streams that will take your blog earnings to the next level.
Promoting Your Blog to Drive Traffic and Readership And Make 100K in Kenya
Creating high-quality content is just the first step.
You also need to promote your blog effectively to drive traffic, grow your audience, and maximize your income potential.
Here are some of the top tactics to promote your blog:
Build relationships
Build relationships with other bloggers by connecting on social media and commenting on their sites.
Offer to guest post on their blogs to gain exposure to new audiences.
Participate in blogger forums and Facebook groups to network.
Get on social media
Leverage social media by sharing your best performing blog posts on platforms like Facebook, Twitter, LinkedIn, Pinterest, and others.
Post consistently, not just when you have new content.
Engage with your audience by commenting and liking their posts.
Build an email list
Run contests and giveaways to build your email subscriber list.
Offer an ebook, course, or other incentive in exchange for a newsletter signup.
Send regular updates and promotions to subscribers. Just ensure you comply with email laws.
Diversify traffic sources
If you are to make 100K blogging in Kenya, you need to get traffic from more than one source.
Connect your blog to your other platforms like YouTube and podcasts. Cross-promote content across channels.
For example, embed your videos in relevant blog posts and promote those posts on your YouTube channel.
Build backlinks by guest posting on authority sites related to your niche.
Also look for opportunities to contribute quotes or statistics to mainstream media publications which will link back to you.
Implement SEO
Leverage both paid and organic search traffic.
Optimize your blog for SEO best practices and invest in Google and Bing ads if your niche keywords have strong searcher intent.
Promote your email newsletter, popular posts, and products across your blog sidebar, footer, and within content to get more internal clicks.
Market your blog and build credibility by getting published on high-domain authority sites like Forbes, HuffPost, and other leading publications in your industry.
Leverage these promotion strategies to grow your audience, traffic, and profits.
Promotion is just as important as creating great content!
How to Make 100k Blogging in Kenya: Wrap!
As you can see, it’s completely possible to earn significant income from blogging – even over 100k per month – by following the right strategies.
With persistence and consistency, you can:
- Choose a profitable niche
- Set up a professional blog
- Create valuable content
- Effectively monetize your site
- Promote your blog to drive traffic
It does take time and effort to build a successful blogging business.
But your blog can become a full-time income source by providing real value to readers, diversifying your income streams, and sticking to a regular publishing schedule.
So take that first step and start your money-making blog today!
Let me know in the comments if this guide gave you some good ideas for earning real money blogging in Kenya.
I wish you the best of luck on your blogging journey!
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