Last updated on June 16th, 2023 at 11:07 am
In this blog post, you will learn about types of digital marketing in Kenya. Learn how you can use each to market your business online.
Digital marketing has changed the face of businesses in Kenya forever, and no business is immune to its effects. To get your business out there, you need a digital marketing strategy.
Despite the abundance of information on digital marketing in Kenya, the methods you can use to market your business are endless. You need a solid strategy that will give you results.
The right mix of strategies will help you get more traffic and conversions.
There are different types of digital marketing in Kenya that include Paid Search, Social Media Advertising, SEO (Search Engine Optimization), Content Marketing, and Influencer Marketing.
Read on to discover the top 5 types of Digital Marketing in Kenya and tips on how to implement them successfully.
1). Paid Search
Paid Search is a great way to get more traffic to your website in Kenya. It’s also a great way for your business to build credibility as it gets more visibility.
It is a good idea to start with paid search so you can scale up from there.
How does it work?
You can set up a Google AdWords account. Then you can create an ad campaign and choose the keywords that you think will bring in the most traffic to your website.
You can also choose a budget for the campaign, and you’ll be able to see the daily search volume for each keyword before you start spending money on them.
Tips to implement this successfully:
- Always check the search volume of your keywords before you start spending money on them.
- If your ad shows up on the first page of a search, you will get a lot more traffic than if it is on the last page.
- Go with low competition and high volume keywords
- Incorporate negative keywords in your ad copy so you can exclude irrelevant searches.
- Build a special landing page for each keyword so you can track the keywords that bring in the most traffic.
2). Social Media Advertising
Social media advertising is a cost-effective way of getting more traffic to your website.
You can pay for traffic to your website using social media platforms like Facebook and Twitter.
Why is social media advertising effective?
It’s a low-cost way of getting more traffic to your website.
It takes less time than paid search since you do not need to run an ad campaign on a keyword-rich platform.
Tips to implement this successfully:
- Use high-quality photos and content in your posts so you can drive more traffic from social media platforms.
- Post frequently on Facebook, Twitter, etc. so people will see your posts even if they are not following you or following the page that you are posting from.
- A/B test your posts to see which ones work best.
- Use Facebook ads to promote your blog. It is a cheaper and more effective way to market your business online in Kenya.
3). Content Marketing in Kenya
This is another one of the best types of digital marketing in Kenya.
What is content marketing?
Content marketing in Kenya is a strategy where you create valuable and engaging content for your target audience through information sharing, community building, and other forms of content marketing.
When you create valuable content that is engaging to your target audience, they will not only see it but also share it with their friends and family.
This engagement will result in more traffic to your website, leads, and sales for you.
It is a way to promote your business online in Kenya because it is not only seen by your target audience but also their friends and family which will result in more traffic to your website.
Why is content marketing effective?
It’s a low-cost way of creating engaging and valuable content that gets shared across social media platforms like Facebook, Twitter, Pinterest, etc.
It increases the number of people who visit your website and read your blog posts or see the videos on YouTube.
Tips on how to implement this successfully:
- Create valuable content that educates or entertains people so they want to share it with their friends and family.
- Use social media platforms like Facebook, Twitter, Pinterest, etc. to spread the word about your content.
- Stick to a schedule of publishing valuable content on a regular basis so that it gets shared and becomes popular.
- Don’t forget about SEO (search engine optimization)
- Include a CTA (call to action) in your blog posts to encourage people to subscribe, comment, or share your content.
4). Search Engine Optimization (SEO) in Kenya
Ask yourself, what is the main reason why people visit your website?
For example, if you are a photographer and your main goal is to sell your photos then you have to consider SEO.
According to the search engine marketing experts at Moz, “SEO is the process of optimizing [your] site so that it will be found by the right people when they search for your product or service.”
Why is SEO effective?
It’s a low-cost way of increasing traffic to your website.
It increases the number of people who visit your website and read your blog posts or see the videos on YouTube.
Tips on how to implement this successfully:
- Write blog posts that are informative, engaging, and useful so that people want to share them with their friends and family.
- Target low competition keywords in your content.
- Link to other relevant websites.
- Add relevant keywords to the title of your blog posts and blog posts.
- Create a blog and post regularly so that people can find you easily.
More importantly, when it comes to SEO in Kenya, you need to create content for the users and not search engines.
Use Google Analytics to track the number of people who visit your website.
The more people you can get to visit your website and read your blog posts, the more traffic you will get in return.
5). Email Marketing in Kenya
Email marketing is one of the types of digital marketing in Kenya that you can use to promote your business online.
This is a great way of building a relationship with your target audience and it is effective because you can send out emails regularly, which will keep the attention of your reader.
It’s a low-cost way of getting people to visit your website and read blog posts. You can start with a free email address.
How does it work?
First, you need to decide what type of content you want to send to your readers.
For example, if you want to promote your blog post about blogging for beginners, then you would want to send them a post that has tips on how they can start a blog.
You can use email marketing software like MailChimp or AWeber.
You then need to write the content that you want to send out and it needs to be relevant and interesting.
Next, you need to build an email list. This is a group of people that you are going to be sending your emails. You can do this by either getting your blog readers to sign up for your email list or by paying for a list from a website like MailChimp.
You can then send out emails to your list every time you publish a blog post or when there is something new on your website.
It’s important that you include the links in the email, so people know where they can go if they want more information about your topic.
Tips on how to implement this successfully:
- Make sure that the emails you send to your list are relevant and interesting.
- Include a link in your email so people know where they can find more information about your topic.
- Get your blog readers to sign up for your email list.
- Include the latest blog posts in your emails so people know where they can find out more information about your topic.
- Don’t send too many emails to people that don’t want them.
6). Affiliate Marketing in Kenya
Affiliate marketing in Kenya is when you promote products or services on your blog, and the company you are promoting gives you a percentage of any sales they make as a reward.
This is a very popular way for bloggers to make money.
It can also be used by businesses to increase sales.
How?
By creating an affiliate program and getting bloggers to promote their products.
Tips on how to implement this successfully:
- Be very selective of who you allow into your program
- Don’t promote crap! (this goes to the affiliates). As a business owner, make sure you are offering quality products and services
- Have a rich tracking system
7). Mobile Marketing in Kenya
Here is another one of the types of digital marketing in Kenya.
Mobile marketing is the process of promoting your business or brand through the use of mobile devices such as smartphones and tablets.
This type of digital marketing in Kenya can be used to promote a product, service, or even a business. It can be used in different ways as well.
This is an extremely important aspect of your marketing strategy because it allows you to reach out to people who are using their mobile devices wherever they may be. This includes not just those on the go but also those at home and at work.
It is important that you make sure that your business has a mobile website so people know where they can find you.
You should also consider making use of apps for your smartphone or tablet so that people can access more information about what you do on their phone or tablet when they are out and about. These apps will allow you to offer them free content, promotions, discounts, and other useful things while they are on the go.
Tips on how to implement this successfully:
- Create a mobile website for your business so that people know where they can find you when they need to contact you or access more information about what you do with their smartphone or tablet.
- Make sure that your business has an app for smartphones and tablets so people can get information about what you do without having to go online every time they have internet access available in order for them to get more information about what you do with their smartphone or tablet.
- Make sure that these apps have useful content and promotions so that people are happy to use them.
- Make sure that your app is free so that people are happy to use it if they have the internet available on their smartphones or tablet.
Bottom Line
In this digital marketing world where content rules, it is important to have a digital marketing strategy to help businesses stand out from the rest and get noticed online by potential clients.
But how do you create an effective digital marketing strategy for your business in Kenya?