You’ve probably seen websites ending in .com
or .co.ke
. But there’s another one you need to know—.shop.
It’s short, clear, and tells visitors exactly what to expect: a shop. That’s why many big brands are now using .shop domains to sell products online.
If you run an online business or plan to start one, you need to pay attention to how these top brands are using their .shop
domains. You’ll learn how they structure their store sites, how they separate their brand from their shop, and how .shop
helps make things simpler for their customers.
The main keyword here is .shop domain, and by the end of this article, you’ll understand how to use it effectively just like these 10 standout brands.
Businesses Using a .Shop Domain
Here’s an updated and accurate breakdown of real businesses using .shop domains, based on their active websites. Each brand is explored in detail to highlight how they leverage the .shop extension to enhance their online presence.
1) Obodo.shop

Obodo is a UK-based platform designed to help local businesses establish an online presence. It offers a free service that enables small retailers to create their own online shops, facilitating sales within their local communities.
The platform provides a range of features, including customizable themes, secure payment processing, and tools for order management.
Businesses can offer click-and-collect services, local delivery within a 15-mile radius, and manage unlimited products and sales.
Obodo’s mission is to empower high street businesses to compete in the digital marketplace without the need for extensive technical knowledge or significant financial investment.
By using the .shop domain, Obodo clearly communicates its focus on ecommerce and supports its users in doing the same.
2) ChelseaKing.shop
Chelsea King is a Canadian brand specializing in luxury hair accessories.
Their products, including scrunchies, headbands, and hair clips, are handcrafted with a focus on quality and ethical production.
The brand emphasizes small-batch manufacturing and sustainable materials, catering to customers who value craftsmanship and environmental responsibility.
Their signature product, The Scrungee®, combines the functionality of a bungee elastic with the style of a scrunchie, offering both comfort and hold.
By utilizing the .shop domain, Chelsea King reinforces its identity as a dedicated online retailer, providing a seamless shopping experience that aligns with its brand values.
3) Espressoh.shop
Espressoh is an Italian beauty brand that merges the worlds of coffee and cosmetics. Their product line includes makeup items like lipsticks and foundations, many of which are infused with caffeine to energize the skin.
The brand’s aesthetic is modern and minimalist, reflecting Italian design sensibilities. Espressoh offers free shipping on orders over €49 and includes free samples with purchases, enhancing the customer experience.
The use of the .shop domain underscores Espressoh’s commitment to ecommerce, making it clear to customers that they are entering a dedicated online store.
4) Bo-ta-ny.shop
Botany is a vegan and organic skincare brand founded in Qatar. Their offerings include candles, skincare products, face mists, body scrubs, and beauty tools, all formulated with natural ingredients.
The brand positions itself as “The Vegan Alchemist,” emphasizing a scientific approach to natural beauty. Their website features sections on alchemy, ingredients, and nature, providing customers with insights into their product formulations.
By adopting the .shop domain, Botany clearly identifies itself as an ecommerce platform, aligning with its mission to provide accessible, plant-based beauty solutions.
5) JustBe.shop
Just Be is a lifestyle boutique located in Greenwood Village, Colorado. The store offers a curated selection of home decor, body care products, fragrances, personal accessories, gourmet foods, and books.
Founded in 2017 by Kendal Hall, Just Be aims to inspire customers to live a thoughtfully styled life. The store’s philosophy is encapsulated in its name, encouraging individuals to “be curious, be loving, be thoughtful, be inspired, be you.”
The .shop domain effectively communicates the boutique’s retail nature, inviting customers to explore and purchase their unique offerings online.
6) MenenPictures.shop
Menen Pictures is a photography brand offering art prints, calendars, and visual merchandise.
Their work focuses on themes such as nature, architecture, and abstract concepts, providing customers with a range of artistic options for home or office decor.
The website serves as an online gallery, allowing customers to browse and purchase high-quality prints directly. The clean and minimalist design ensures that the artwork remains the focal point.
Utilizing the .shop domain, Menen Pictures clearly positions itself as a commercial platform, making it easy for customers to understand that they can purchase artwork directly from the site.
7) Bonapatreat.shop
Bonapatreat.shop is a small, vibrant sweets bake shop that specializes in handcrafted cupcakes and custom cakes.
Based in Ontario, Canada, this bakery delivers far more than just dessert — it serves community love baked into every bite.
From the soft pink aesthetic to the clean layout, everything about the website feels intentional. It’s warm, personal, and proudly local.
Why .shop fits this brand perfectly
Bonapatreat.shop could have chosen any generic domain. But by using a .shop extension, they immediately signal what they do:
They sell treats. Online. On purpose.
This domain:
- reinforces the brand’s playful name
- helps build ecommerce credibility
- makes the URL easy to remember
- positions them as modern, not just local
It’s the perfect example of how a small business can use .shop to blend local warmth with global accessibility.
Why top brands are using .shop domains
.shop is not just a domain — it’s a statement. It tells your customer exactly what they’ll find. It keeps your brand and your store cleanly separated, and gives you space to create better shopping experiences.
Here’s why it works:
- Easy to type and remember
- Feels modern and mobile-friendly
- Helps create standalone store identities
- Ideal for advertising and social links
- Often available, even when .com isn’t
Let’s say your brand is Baraka Naturals
. If barakanaturals.com
is taken or too crowded, baraka.shop
is clear, short, and perfect for your store, and most likely available.
Don’t compete for a .com. Own your space with a .shop.
How to register a .shop domain in Kenya
If you want to register your own .shop
domain, Truehost is the fastest, easiest, and most affordable way to get started.
You get:
- Free SSL certificate
- 1-click WordPress installer
- Business emails powered by cPanel
- 24/7 support
- Domain registration + hosting bundles
➡️ Register your .shop domain now
Or bundle it with Truehost’s Domain + Hosting.
Final thoughts
You don’t have to be a global brand to benefit from a .shop
domain. Whether you’re selling art, fashion, food, or digital products, a .shop domain helps you stand out and look professional.
Follow the lead of the world’s biggest brands and turn your domain into your store. It’s clear, powerful, and available right now.