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● Encrypted by Default | Security · Authority · Innovation

Secure the Perfect Suffix for Your Application on a .app Domain

The dedicated, high-security namespace built specifically for mobile developers, web applications, SaaS startups, and software creators. Instantly secure, globally trusted.

01B — Registration Pricing

.app Domain Pricing

Simple, transparent, and competitive pricing for your application domain. No hidden setup fees or administration costs.

REGISTRATION

New Registration

KSh 2,226 / 1st Year

Secure your application namespace instantly. Open to all mobile developers, web builders, and SaaS creators globally.

  • Instant automated setup
  • Free DNS management suite
Secure Your .app Domain
Predictable
RENEWAL RATE

Annual Renewal

KSh 2,631 / Year

Protect your software portal and maintain your brand. Renew easily for up to 10 years at a time.

  • Easy multi-year renewals
  • Automatic renewal alerts
Renew or Manage Rate
TRANSFER IN

Transfer In

KSh 2,470 / One-time

Move your domain to Truehost and enjoy simplified billing, local support, and a free 1-year registration extension.

  • Free DNS transfer setup
  • 1 Year registration added
Transfer to Truehost
02 — Domain Definition

What is a .app Domain?

Operated by Google Registry, .app is a highly secure, specialized gTLD built for the modern application ecosystem.

The .app extension is a generic top-level domain (gTLD) introduced by Google Registry in May 2018. Designed specifically for developers, web applications, mobile services, and startup founders, it provides a highly targeted namespace that immediately identifies a website’s purpose as a software product.

What sets the .app domain apart is its **mandatory HSTS preload security**. The entire extension is preloaded on the HTTP Strict Transport Security (HSTS) list of major browsers. This browser-level mechanism forces every single `.app` website to resolve exclusively over HTTPS (encrypted connection). To go live, an active SSL certificate is required, making .app one of the most secure namespaces on the web.

  • Enforced Security: Automatic HSTS preloading blocks middleman eavesdropping, cache poisoning, and cookie hijacking by default.
  • Developer Friendly: Instantly recognizable by search engines, app stores, and users as the official home of a software product.
.app domain branding mockup showing a premium Flowtime dashboard application on a laptop screen
03 — Business Stack

Scale Your Digital Venture Beyond Domain Registration

Registering your domain is just step one. Truehost delivers a complete suite of hosting, professional mail, and security solutions with local support.

04 — Domain Policy

Open, Secure, and Google Backed

Registering a .app domain enforces strict browser security while remaining globally open for developers.

Global Eligibility

Any individual, organization, or international company worldwide can register a .app domain name. No complex verification forms or developer residency checks are needed at checkout.

Browser HSTS Preload

The entire zone is preloaded inside Chrome, Firefox, Safari, and Edge. Browsers refuse to load `.app` sites without active SSL/HTTPS connections, blocking interception by default.

Google Infrastructure

Administered by Google Registry, ensuring that zone queries resolve with low latency, fast propagation times, and high network redundancy.

05 — Launch Offer

Get Web Hosting Free for Your First 12 Months

Truehost is dedicated to helping businesses establish their web footprint. Secure your .app domain today and receive our basic cPanel web hosting plan completely free for 1 year.

EXCLUSIVE TRUEHOST BUNDLE

Free Web Hosting with Every .app Domain

Perfect for launching a local SME page, corporate blog, or landing page. Our Webhosting Lite FREE package is automatically bundled with every new .app domain registration. Powered by cPanel and SSD storage.

✔ 1 GB SSD Disk Space ✔ 1 Corporate Email Inbox ✔ Free Automated SSL (HSTS ready) ✔ 1 GB Bandwidth ✔ Host 1 Domain ✔ 1-Click WordPress Script ✔ Weekly Backups ✔ cPanel Control Panel
KSh 2,226/ 1st Year

Standard renewal rates apply at KSh 2,631/year. Hosting remains active while domain resolves at Truehost.

Secure Domain & Claim Hosting
06 — Target Audience

Who is the .app Extension Designed For?

A targeted country-code or generic extension is essential. Registering a dedicated .app domain is highly recommended for:

01

Mobile App Developers

Direct users to your official download pages on the Apple App Store or Google Play. Share release notes and update details under a clean address.

download.yourapp.app
02

SaaS & Web Platform Founders

Host web client dashboards, user login systems, and SaaS product directories. Signal to investors and users that your service is software-focused.

dashboard.yourapp.app
03

API & Open Source Developers

Create dedicated documentation sites, API sandboxes, and developer hubs to showcase packages, SDK libraries, and client tools.

docs.yourapp.app
04

Product Managers & Tech Startups

Launch teaser landing pages, beta sign-up sheets, and waiting lists for upcoming application releases before final app store submission.

beta.yourapp.app
06.5 — See It In Action

The Trusted Address for Ambitious Creators

Some of the world’s most widely adopted utilities, green trackers, and financial portals secure their brand namespace under the .app extension.

Who’s on .app?

From Cash App (financial payments) to Greg (gardening tracking) and Windy.app (weather tracking), leading apps use their dedicated .app domain name to represent modern utilities.

By anchoring your product on .app, you showcase digital readiness and ensure user security via mandatory SSL encryption rules.

Find Your Custom .app
Who is on .app logo showcase card featuring Cash App, Greg, Windy.app, Cozzo, Puppr, and The Podcast App cards
08 — What’s Included

Six Free Tools Included with Every .app Registration

Domain management features should never be locked behind auxiliary subscription fees. Truehost bundles a complete toolkit with every domain.

  • DNS Management

    Full command over zone settings. Modify, add, or purge A, CNAME, MX, TXT, and SRV records instantly from your panel dashboard.

  • Free Email Forwarding

    Instantly route incoming mail sent to your professional .app domain to your primary operational personal address at no cost.

  • Registrar Security Lock

    Prevent unauthorized domain hijacking. Locks your nameserver routing tables from malicious transfer or modification requests.

  • URL Forwarding

    Easily redirect domain visitors to your main checkout site, corporate portal, or social storefront at no extra charge.

  • DNSSEC Protection

    Add an extra cryptographic verification layer to prevent DNS spoofing, cache poisoning, or unauthorized traffic redirection.

  • 24/7 Technical Support

    Reach local technical engineers anytime via chat, telephone hotlines, or client ticket desk for configuration help.

Google Domain Registry illustration showing technical operators and global network lines
08.5 — Technical Authority

Google Domain Registry Infrastructure

Google’s registry infrastructure is designed to expand the online frontier. By operating the DNS root zone for .app directly, Google provides unmatched server stability, network speed, and data protection.

Designed for Secure Scaling: With automated DNS resolving nodes running across Google’s high-speed global fiber lines, your application resolves with the lowest possible latency and 99.999% resolution uptime.
09 — Market Advantage

Name Availability Index

traditional gTLDs are oversaturated, forcing startups to use long, hyphenated, or confusing names. .app offers pristine digital real estate.

High Med Low
2018 2022 2026
.app Domain Name Availability Traditional legacy extensions (.com, .net)

Reclaim Your Short Handle

Short names reduce keyboard entry errors and improve word-of-mouth branding. With traditional extensions saturated, finding a single-word handle is extremely difficult.

A .app domain provides an active inventory to register clean, exact-match brand names directly representing your software product.

Check Availability
10 — Domain Comparison

Which Extension is Best for Your Software?

Compare how .app performs against traditional commercial standards and development-focused extensions.

.app vs .com

MANDATORY HTTPS vs OPTIONAL SECURITY

.com is the legacy standard but allows unencrypted HTTP connections. .app forces browser-level HTTPS encryption by default, immediately securing user sessions.

.app Forced HTTPS (HSTS Preloaded)
.com Optional HTTP/HTTPS
Registration Fee KSh 2,226 (Promo)
Registration Fee KSh 999
Targeting Focus Software & Web Clients
Targeting Focus Generic Commerce

.app vs .io

CONSUMER APPS vs BACKEND DEV

.io is widely used for developer tools, APIs, and databases. .app is consumer-friendly, recognizable by mobile phone users, and operated on Google’s zone registry.

.app Google Registry Operator
.io Identity Digital Operator
Renewal Fee KSh 2,631 / yr
Renewal Fee KSh 11,137 / yr
Security Locks HSTS Preload Mandatory
Security Locks Optional SSL
10B — Registry Home

Apps, Welcome Home

Google Registry designed .app to give mobile utilities and SaaS platforms a secure, dedicated home on the web stage.

Dedicated Registry Portal

The .app homepage is built to support creators in sharing success stories, benefits, and implementation details. It establishes the namespace as a clean, standardized, and secure zone.

By registering your domain at Truehost, you connect directly to this official Google Registry zone. This gives you immediate authority, fast resolution speeds, and simple automated setup.

Start Searching .app Names
Google Registry .app website showing apps welcome home text and two people working together
11 — Alternative Options

Explore Alternative Domain Extensions

If you want to protect your trademark globally or secure alternative domains, Truehost provides multiple popular extensions.

12 — Registry Authority

Who Manages the .app Domain Registry?

Governed by Charleston Road Registry Inc. (Google Registry)

Charleston Road Registry Inc. is the central registry organization that oversees the security protocols, DNS servers, and registration guidelines for the national .app extension. Founded as a subsidiary of Google, it enforces mandatory browser-level HSTS preloading to protect user session cookies.

Official Google Registry Registrar: Truehost is a licensed registrar with Google Registry. We communicate directly with Google’s backend register database to handle retail domain licenses, renewals, and secure ownership routing.
Laptop showing a premium .app domain icon on screen with development elements
13 — Domain Lifecycle

What Happens If Your .app Domain Expires?

To maintain stability, the .app registry enforces a strict lifecycle timeline. If you miss a renewal date, your domain is locked before being permanently deleted.

Ensure auto-renewal is active inside your client dashboard to prevent brand loss.

01
Resolving

Active State

1 – 10 Year Term

Your domain is fully active. You can host, route emails, and renew at standard rates anytime during this period.

02
Expired

Auto-Renew Grace

1 – 40 Days Post-Expiry

Resolution stops. Web and email services go offline. You can still renew at standard pricing with no penalty fees.

03
Locked

Redemption Grace

41 – 70 Days Post-Expiry

Locked by the registry. Restoring the domain requires a renewal fee plus a premium restore penalty fee from the registry.

04
Pending Delete

Deletion Phase

5 Days After Redemption

The domain is placed in queue for deletion. It cannot be recovered or restored at this point.

05
Available

Released to Public

Immediate

The domain is deleted from the registry database and made available for public registration on a first-come basis.

14 — Financial Management

Renewal & Redemption Cost Matrix

Understanding the financial lifecycle of your .app domain helps you manage renewal budgets and avoid premium recovery costs.

→ Scroll horizontally to view details
Lifecycle Phase Standard Cost Penalty Fee Total Cost Action Recommendation
Active Registration KSh 2,226 / yr None KSh 2,226 / yr Renew early to secure peace of mind
Auto-Renew Grace KSh 2,631 / yr None KSh 2,631 / yr Renew immediately to bring site back online
Redemption Grace KSh 2,631 / yr Registry Restore Fee (Approx. KES 15,000) Standard Fee + Restore Fee Contact support to process recovery manually
Pending Delete Unavailable Unavailable Unavailable Monitor registry drop lists to re-register
14C — Long-term Savings

Register Your .app Domain for up to 5 Years

Secure your digital brand for the long term. Lock in today’s rates and protect your company against yearly price modifications.

Standard Renewal Price: KSh 2,631/year. Promo Price: KSh 2,226 for the 1st year. Savings below are compared to this standard renewal rate.

→ Scroll horizontally to view pricing details
Period Price You Save Action
1 Year KSh 2,226 Register 1 Yr
2 Years Register 2 Yrs
3 Years Register 3 Yrs
4 Years Register 4 Yrs
5 Years Register 5 Yrs
15 — Registration Steps

Register Your .app Domain in 3 Steps

Our registration flow is fully automated. Secure your domain name in under five minutes.

1

Search for Your Domain

Input your desired name into our search checker above. Our system queries the Google Registry database to verify availability.

Consider alternative names if your exact match brand is already registered.

2

Add Hosting & Custom Mail

Select your SSD web hosting package or professional business email accounts. Your free 1-year hosting package is automatically added.

Truehost automatically configures free SSL to meet the mandatory HSTS preload security rule.

3

Complete Checkout & Deploy

Complete checkout payment instantly using credit card or local mobile payments. Your domain resolves globally in seconds.

Access your Truehost dashboard immediately to configure routing.

16 — EPP Transfer

Transfer Your .app Domain to Truehost

Already own a .app domain with another registrar? Move it to Truehost for simplified billing, local payments, and 24/7 technical support.

A

Request Your EPP Code

Log in to your current domain provider. Disable the registrar transfer lock and request your EPP authorization code.

B

Submit Transfer Order

Enter your EPP code and domain on our transfer portal. Complete the transfer fee payment — KSh 2,470. This automatically adds 1 year of registration.

C

Confirm Domain Transfer

Click the verification link in the transfer approval email. The transition process takes 5-7 days, with zero website or mail downtime.

17 — Common Questions

.app Domain FAQs

Common questions about registering, managing, and security rules for your .app domain answered clearly and directly.

What is the .app domain extension?

The .app domain extension is a generic top-level domain (gTLD) launched by Google Registry in 2018. It is designed specifically to give mobile developers, web applications, SaaS platform builders, and software startups a secure, dedicated, and highly recognizable home on the web stage.

Because the name stands for application, registering a .app domain instantly communicates your website’s focus to search engine crawlers and users alike, facilitating immediate brand recognition.

Why does a .app domain require SSL/HTTPS to resolve?

To maximize user safety, Google Registry preloaded the entire .app namespace on the HTTP Strict Transport Security (HSTS) list in major browsers (including Chrome, Firefox, Safari, Edge, and Opera). This browser-level protocol forces browsers to only connect to `.app` websites via secure HTTPS.

As a result, an active SSL certificate is mandatory to load your site. Attempting to load a `.app` website over unencrypted HTTP will result in a browser error. At Truehost Cloud, we automate this process by bundling free Let’s Encrypt SSL certificates with all our hosting plans, ensuring your site resolves instantly without configuration hassles.

Who can register a .app domain name?

Anyone globally can register a .app domain name. It is an open and completely unrestricted namespace, meaning you do not need to provide proof of developer licenses, app store entries, or local business registration coordinates. Registration is automated on a first-come, first-served basis.

All names must comply with standard registry syntax rules:

  • Length Limits: Names can be between 1 and 63 characters long (excluding the .app suffix).
  • Allowed Characters: Only standard alphanumeric characters (a-z, 0-9) and hyphens are supported.
  • Hyphen Rules: Hyphens cannot be placed at the beginning or end of your domain handle.
How does a .app domain affect my search engine optimization (SEO)?

A .app domain has zero negative impact on your organic search rankings. Google treats all generic gTLDs equally in its ranking algorithms. A `.app` domain has the same ranking potential as `.com` or `.net` on search engine results pages (SERPs).

In fact, because `.app` forces HTTPS connections by default, it automatically satisfies Google’s ranking signal for website security, which favors encrypted websites over insecure ones.

Can I connect my .app domain to my mobile app store listing?

Yes. You can easily configure your .app domain to automatically redirect visitors to your official Apple App Store or Google Play Store download page using the URL Redirection utility in your Truehost dashboard.

Follow these quick configuration steps to set up redirection:

  1. 1. Access Control Panel: Log in to your Truehost client area, navigate to Domains, and open the URL Forwarding dashboard.
  2. 2. Enter App Store URL: Paste your official Google Play or App Store download link into the target URL redirect input box.
  3. 3. Choose Redirection Type: Select ‘301 Permanent Redirect’ to ensure search engines pass ranking authority to your download page.
  4. 4. Save and Check: Click save. Redirections activate globally within minutes of configuration.

Register Your .app Domain and Launch Your Brand Today.

Global availability, fully secured, and built for growth. Claim your exact match company name and launch your digital storefront under a dedicated commercial extension.