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● The eCommerce Standard

Register Your Official .shop Domain Name

Establish your dedicated digital storefront, build customer trust, and secure a memorable domain extension engineered for online sales. Active instantly.

No geographic restrictions fully secured Registrar Activates globally in minutes
01 — Pricing

.shop Domain Pricing

Start your e-commerce journey. We offer highly competitive, transparent pricing with zero setup fees.

REGISTRATION

New Registration

KSh 311 / 1st Year

Verify your preferred storefront or shop name in the search bar above to register immediately.

Instantly claimed in your client portal. Simple, e-commerce friendly registration rules.

  • Instant registration & delegation
  • DNS management panel included
Secure Your .shop Domain
Fixed Rate
RENEWAL RATE

Annual Renewal

KSh 6,162 / Year

Renew your domain annually to maintain control and avoid premium recovery or redemption fees.

Configure convenient automated renewals via card or M-Pesa inside your billing portal.

  • Renew up to 10 years in advance
  • Automated expiry notification system
Renew or Manage
TRANSFER IN

Transfer In

KSh 5,614 / One-time

Consolidate your digital assets by migrating your .shop domain to Truehost Cloud.

All transfers include a free 1-year registration extension added automatically.

  • Free 1-year registration extension
  • Zero downtime migration guarantee
Start Transfer Now
02 — About the Domain

What is a .shop Domain?

The ultimate generic extension built specifically for retail storefronts, e-commerce merchants, and consumer brands.

Directly representing commerce itself, .shop is one of the world’s most rapidly expanding top-level domains. Managed by the GMO Registry, it immediately brands any website as a place of business, retail transaction, or digital commerce, serving over **1.5 million active registrations**.

  • Instant Store Identification. Tells search engines and web visitors exactly what your business does immediately.
  • Shopify & Platform Ready. Integrates seamlessly with popular commerce stacks like Shopify, WooCommerce, and Magento.
Global eCommerce website mockup on a laptop showing a .shop domain with purple theme

.SHOP Registrations by Store Type

Fashion & Apparel

Online clothing boutiques, shoes, and lifestyle brands

Tech & Gadgets

Consumer electronics, gaming setups, and smart gadgets

Food & Groceries

Organic food hubs, restaurants, and snack delivery setups

Digital Products & Services

Printables, SaaS licenses, templates, and courses

Source: gmo.jp — Managed globally by GMO Registry, with over 1.5 million registrations powering online retail store frontends globally.
03 — Growth Stack

Scale Your E-Commerce Venture Beyond Domain Registration

A domain name is just step one. Truehost delivers the complete cloud hosting stack with local currency billing and 24/7 support.

04 — Domain Policy

Open to Every E-Commerce Business. Globally.

Registering a .shop domain is completely unrestricted and carries zero setup boundaries.

Open Globally

Any store owner, dropshipper, artisan, or retail brand globally can register a .shop domain. No local presence rules, company licenses, or identity verification audits required.

Clear Commercial Intent

The default retail extension. Tells search engines and online shoppers that you are actively selling products, helping you filter high-intent traffic and increase organic click-through rates.

Instant Activation

No manual approval queues or business verification delays. Your .shop domain goes live in global DNS within minutes of M-Pesa or card checkout completion.

05 — Launch Offer

Launch Your E-Commerce Site Free for 1 Year

Truehost is committed to bringing retail stores online. Register your .shop domain today and get our basic web hosting plan free for the first 12 months.

EXCLUSIVE TRUEHOST BUNDLE

Free Web Hosting with Every .shop Domain

Perfect for testing a boutique shop concept, setting up dropshipping, or hosting a personal store catalog. Our Webhosting Lite FREE plan is bundled with every .shop domain registration. Powered by SSD, hosted on cPanel, and includes automated SSL certificates.

✔ 1 GB SSD Storage ✔ 1 Email Account ✔ Free Automated SSL ✔ 1 GB Bandwidth ✔ Hosts 1 Website ✔ 1-Click Installer (WordPress) ✔ Weekly Backups ✔ Powered by cPanel
KSh 311/ 1st Year

Standard domain renewal at KSh 6,162 / yr. Free hosting requires domain active at Truehost.

Register Domain & Claim Hosting
06 — Target Audience

Who is .shop Designed For?

From boutique apparel designers in Nairobi to global dropshippers, a .shop domain establishes a distinct retail identity.

01

Online Retail Stores & Brands

Perfect for e-commerce platforms selling physical items, custom designs, clothing, crafts, or digital merchandise online.

boutique.yourbrand.shop
02

Boutiques & Physical Stores

Enables local brick-and-mortar stores, supermarkets, groceries, and specialty shops to transition easily into online selling.

grocery.yourname.shop
03

Shopify & Etsy Creators

Upgrade from a generic subdomain like yourname.shopify.com to a branded, professional, search-engine friendly custom domain.

custom.yourbrand.shop
04

Digital Content & Courses

Secure a professional checkout hub for selling downloadable digital assets, eBooks, software licenses, or training videos.

downloads.yourbrand.shop
07 — What’s Included

Six Free Tools Included with Every .shop Registration

We don’t lock domain management behind extra fees. Every .shop domain comes with a full suite of tools from day one.

DNS Management

Full control over your records. Add or modify A, MX, CNAME, TXT, and SRV records from your dashboard client portal.

Free Email Forwarding

Redirect incoming emails from your official domain to your personal or agency inbox at no extra cost.

Registrar Lock

Prevent unauthorized domain transfers. Keep your nameservers locked and prevent accidental or malicious hijacking.

URL Forwarding

Easily forward visitors to your main shop page or direct them to social media business pages at no extra cost.

Custom Nameservers

Create branded nameservers (e.g. ns1.yourbrand.shop) using our private nameservers service. Increase business professionalism for online stores.

Nairobi-Based Support

Get fast support from experts based in Nairobi. 

Available 24/7/365 via phone call, live chat, or email tickets.

08 — Market Advantage

Target Active Shoppers Directly

A .shop domain signals clear commercial intent, helping you stand out on search result pages and filter organic shopping traffic.

High Med Low
Product Search Add to Cart Final Conversion
.shop Retail Conversion Index General informational domains (.info, .org)

Commercial Keyword Relevance

While general domains require extensive content layers to build shopping relevance, a .shop suffix signals clear buyer intent immediately.

Online shoppers looking for “buy product online” search terms display higher click-through-rates (CTR) on .shop domains, lowering bounce rates and building instant purchase trust.

Check Availability
09 — Domain Comparison

Which Extension is Best for Your Store?

Compare how .shop stacks against classic commercial and local extensions for online sales.

.shop vs .com

RETAIL FOCUS VS GENERAL

.com represents generic global authority. .shop represents direct storefront identity and online commerce, offering a broader pool of highly brandable store names.

.shop Online sales / Retail identity
.com General commercial baseline
Availability High available name pool
Availability Highly saturated name pool
Shopper Trust Immediate store match
Shopper Trust Established corporate trust

.shop vs .co.ke

GLOBAL SALES VS LOCAL SHIELD

.co.ke is excellent for targeting local search rankings in Kenya. .shop is ideal for pan-African or global e-commerce shipping, bypassing geographic boundaries.

.shop Global e-commerce scale
.co.ke Local Kenyan storefronts
SEO Target Shopping queries globally
SEO Target Local Google.co.ke queries
User Reach Borderless retail
User Reach Domestic region-locked
10 — Domain Alternatives

Explore Alternative TLD Options

If your preferred store name is taken on .shop, search these alternative commerce namespaces to secure a match.

11 — Behind the Registry

Who Manages the .shop Domain?

Operated globally by GMO Registry, a subsidiary of the leading Japanese IT giant GMO Internet Group.

GMO Registry won the rights to operate `.shop` in a historic ICANN auction in 2016. They maintain the domain’s core database, server lookup networks, and registration guidelines.

GMO Registry operates as the central wholesaler, ensuring 100% operational uptime for the `.shop` DNS root zone. Registrars like Truehost Cloud are authorized to interface with their registry, manage customer billing, configure DNS tables, and issue new licenses.

SEO & Brand Authority: GMO Registry designed the extension to give merchants direct SEO signals. Using a `.shop` domain allows your storefront to register a short, matching name that would otherwise be taken on .com.
Official .shop registry registration lookup portal showing database structure
12 — Domain Lifecycle

What Happens If Your .shop Domain Expires?

GMO Registry enforces a strict lifecycle timeline. If you miss a renewal date, your domain is locked and then redemption-suspended before being permanently deleted.

Activate auto-renew in your billing portal to ensure constant retail site uptime.

01
Resolving

Active State

1 – 10 Year Term

Your domain is fully active. You can host storefronts, configure customer mail, and renew at standard rates anytime during this period.

02
Expired

Auto-Renew Grace

1 – 40 Days Post-Expiry

DNS resolution stops. Your retail site and email go offline. You can still renew at standard pricing with no penalty fees.

03
Locked

Redemption Grace

41 – 70 Days Post-Expiry

Locked by GMO Registry. Restoring the domain requires a renewal fee plus a premium restore fee set by the registry.

04
Deleting

Pending Delete

5 Days

Queued for permanent deletion. The domain cannot be recovered, restored, or transferred at this stage.

05
Available

Released

Day 76+

Completely purged. Released back to the public pool for fresh registration by anyone globally.

13 — Renewal Pricing

Renewing On Time Costs KSh 6,162. Recovering Late Costs a Lot More.

Avoid premium registry restoration penalty fees. Set up auto-renewal or register for multi-year terms to guarantee ownership safety.

Scroll to view more
Status Period Timeline Action Required Total Cost
On-Time Renewal Before Expiry Date Standard Renewal KSh 6,162
Auto-Renew Grace 1 – 40 Days Post-Expiry Standard Renewal KSh 6,162
Redemption Recovery 41 – 70 Days Post-Expiry GMO Registry Restore Request Premium Restore Fee (Contact support)
After Day 76 Post-Deletion Fresh Registration KSh 311 (Risk of name loss)
14 — Registration

Register Your .shop Domain in Three Steps

Registering your domain is quick and simple. Gets active globally in under 5 minutes.

1

Search Your Name

Use the search tool at the top of this page. Enter your company, boutique, or e-commerce brand name to check if the .shop extension is available.

Consider variations: yourbrand.shop, shop-yourbrand.shop.

2

Pay via M-Pesa or Card

Add your domain and optional e-commerce hosting bundle to your cart. Complete payment instantly via M-Pesa STK push or Credit Card.

No administrative forms. No local presence audits. Immediate processing.

3

Deploy and Go Live

Your domain updates in global DNS databases within minutes. Access your control panel to set up your professional email or link it to your Shopify/WooCommerce store.

Start marketing your storefront to a global audience immediately.

15 — EPP Transfer

Transfer Your .shop Domain to Truehost

Already own a .shop domain with another global registrar? Move it to Truehost for simplified local M-Pesa billing and Nairobi support.

A

Request Your EPP Code

Log in to your current domain provider. Disable the registrar transfer lock and request your EPP authorization code. This is legally required to be released to you.

B

Submit Transfer Order

Enter your EPP code and domain on our transfer portal. Complete the transfer fee payment — KSh 5,614. This automatically adds 1 year of registration.

C

Confirm Domain Transfer

Click the verification link in the transfer approval email. The transition process takes 5-7 days, with zero website or checkout downtime.

16 — Common Questions

.shop Domain FAQs

Everything you need to know about registering, managing, and utilizing your .shop domain answered directly.

What is a .shop domain name, and what is its main purpose?

A .shop domain is a generic top-level domain (gTLD) specifically designed for e-commerce websites, digital retail storefronts, physical boutiques, online services, and subscription brands. Launched in 2016 and operated globally by GMO Registry, it acts as an immediate visual signpost for digital commerce.

Using a .shop extension offers several core advantages to commercial merchants:

  • Clear Shopping Intent: Instantly tells web surfers and search algorithms that you are selling products, filtering out non-commercial traffic.
  • SEO Association: Matches high-intent buyer keywords like “buy”, “store”, and “shop” directly inside search queries.
  • Name Availability: Offers a wide pool of premium, short, and memorable brand names that have long been registered on older extensions.
Is .shop a good domain extension compared to .com or .store?

Yes. `.shop` is one of the most successful new gTLDs, with over 1.5 million active registrations. The choice between `.shop`, `.com`, and `.store` depends on your brand focus:

Extension Primary Focus Best For Key Metric
.shop Retail transactions, boutiques, e-commerce Direct sales, apparel, lifestyle shops High purchase conversion intent
.com General commercial business authority Corporate hubs, SaaS, tech platforms Established global industry standard
.store Warehouse portals, product catalogs Dropshipping setups, inventory portals Clear product storage association

For brands whose primary goal is driving customer checkouts, .shop delivers a shorter, more targeted domain handle than a general corporate .com.

How much does a .shop domain cost at Truehost?

At Truehost Cloud, `.shop` registration and renewals are transparent with no hidden setup surcharges:

  • 1Registration: Starts at KSh 311 for the first year (bundled with a free Webhosting Lite plan).
  • 2Renewal Rate: Standard renewal pricing is KSh 6,162 per year to maintain domain rights.
  • 3EPP Transfer: Priced at KSh 5,614, extending domain validity by an additional full year.
How do I connect my .shop domain to Shopify or WooCommerce?

Connecting your `.shop` domain to Shopify, WooCommerce, Squarespace, or Etsy requires editing your DNS records inside the Truehost dashboard:

  • 1Access DNS zone editor: Log in to the Truehost Client Portal, navigate to Domains, and select the Zone Editor.
  • 2Point the A record: Edit your root A record (`@`) to point to your commerce host’s IP address (e.g., 23.227.38.65 for Shopify).
  • 3Point the CNAME record: Edit your `www` CNAME record to point to your store subdomain (e.g., shops.myshopify.com).
  • 4Verify platform: Go to your Shopify or WooCommerce settings page, click “Connect Existing Domain”, and wait for propagation to complete.
What happens if I miss my renewal date and the domain expires?

If you fail to renew your domain before its expiry date, GMO Registry enforces a structured deletion timeline:

Status Period Timeframe Impact on Domain & Shop Total Cost to Recover
Active State 1 – 10 Year Term Store resolves; emails function normally. Standard renewal rate
Auto-Renew Grace Days 1 – 40 Post-Expiry DNS stops; storefront and checkouts go offline instantly. KSh 6,162 (No penalty)
Redemption Grace Days 41 – 70 Post-Expiry Registry locked. Restoration requires manual request. Renewal fee + Premium Registry Restore Fee
Pending Delete Days 71 – 75 Post-Expiry Purging phase. Restoration is not possible. Non-recoverable (lost)
Released State Day 76+ Available for fresh registration by anyone globally. Standard Registration Fee (first-come basis)

Launch Your E-Commerce Storefront. Register Your .shop Domain Today.

Build instant retail authority. Universally recognized. No local presence required. Put your brand on the global map — goes live instantly.