Category Archives: Digital Marketing

Getting your website noticed by Google is essential for online success. You can submit your website to Google through Google Search Console to help it appear in search results faster. This simple process tells Google about your site and asks them to crawl and index it. When you create a new website or update an …

Continue reading “Submitting Sites to Google: A Step-by-Step Guide for Quick Indexing”

TikTok Live has become a popular way for creators to engage with their audiences in real-time.  You might have seen influencers celebrating milestones like 100K likes on TikTok Live, but what does that actually mean in terms of money?  Does it translate into earnings, or is it just a vanity metric? Let’s break it down …

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If you’re using Google Analytics 4 (GA4), you’ve probably heard the term key events. But what exactly are they, and why do they matter?  In this guide, we’ll break down everything you need to know about key events in GA4, how to set them up, and why they’re essential for tracking your website or app’s …

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Struggling to make sense of Google Analytics 4 (GA4)?  You’re not alone. With its shift to event-based tracking and new terminology, GA4 can feel overwhelming. But don’t worry—this guide breaks down GA4 metrics into simple terms, so you can confidently analyze your website or app’s performance. By the end of this post, you’ll understand: Let’s …

Continue reading “Top 11 Key GA4 Metrics You Should be Tracking”

UTM parameters (Urchin Tracking Module) are simple codes you add to URLs to track the performance of your social media campaigns.  They help you identify which platforms, posts, or ads are driving the most traffic and conversions.  Here’s a step-by-step guide to setting them up effectively. 1) Understand the UTM Parameters There are five UTM …

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