UTM parameters (Urchin Tracking Module) are simple codes you add to URLs to track the performance of your social media campaigns. They help you identify which platforms, posts, or ads are driving the most traffic and conversions. Here’s a step-by-step guide to setting them up effectively. 1) Understand the UTM Parameters There are five UTM …
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Your brand is how people perceive you. Whether you’re an individual professional or a business, your brand influences trust, credibility, and opportunities. But there’s a difference between personal branding and corporate branding—and understanding how they work can help you build influence effectively. Both types of branding involve reputation management, storytelling, and audience engagement, but they …
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Your personal brand is your reputation — it’s what people think of when they hear your name. So, whether you’re a freelancer, entrepreneur, or professional, having a strong personal brand can set you apart from the competition and open doors to new opportunities. A well-defined personal brand helps you build credibility, attract the right audience, …
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AI is changing the game for businesses in Africa. Companies are using smart computer systems to boost their production and reach more customers. This technology helps companies work smarter, not harder. It can spot patterns in data that humans might miss. This leads to smarter decisions about what to make and how to sell it. …
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Ever sent an email campaign that fell flat? You’re not alone. I’ve been there, staring at dismal open rates and wondering where I went wrong. But here’s the thing: email marketing isn’t dead. It’s evolving, and if you’re not keeping up, you’re leaving money on the table. In this guide, I’m going to share 11 …
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