What reigns supreme in the communication kingdom? Email. It’s the lifeblood of deals, partnerships, and customer relationships. But when you rely on free, generic email addresses or shared hosting, you risk jeopardizing everything. Imagine this: spam flooding your inbox, security breaches exposing sensitive information, and delivery delays leaving clients wondering if you’re even in business. …
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As we delve into Restaurant Marketing 101, we’ll uncover key strategies that will elevate your establishment from hidden gem to must-visit hotspot. From leveraging social media to showcase mouthwatering dishes against Nairobi’s iconic skyline backdrop to partnering with local influencers who hold sway over discerning diners’ choices, this article will guide you through innovative tactics …
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Opening a new hair salon in Nairobi can be an exciting yet daunting endeavor. With so many existing salons already, it can be hard to stand out and attract clients. However, with some creative marketing strategies, it is possible to build awareness and drive traffic to your fledgling business. This article will provide 7 concrete …
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Health and wellness industry growth has exploded across Africa with gym membership expanding over 50% the past 5 years. As obesity rates and chronic diseases continue rising with growing affluence, an addressable market exists for both fitness and medical reasons. Within vibrant Nairobi specifically, increased gym presence reflects growing middle class demand for modern facilities …
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Nairobi has experienced rapid expansion of Western-style bakeries and cafés catering to its growing middle class. With increased affluence and exposure to global food trends, locals are demanding high-quality baked goods like artisanal breads, decadent pastries, and gourmet cakes. However, competition is fierce with both neighborhood bakeries and franchise chains fighting for market share across …
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