If you are not careful, email marketing can be more trouble than it’s worth. You could make many of these common mistakes and not even realize them! Here are seven mistakes to watch out for in your email marketing campaigns. Mistake #1: Not Building a List From Day One. An email list is a list …
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Email marketing in Kenya is one of the most powerful tools in a marketer’s toolkit. Used correctly, email can be an extremely effective way to reach out to potential and current customers alike. In this article, we will explore some tips on how you can create winning email campaigns that will engage your subscribers and …
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If you use email, you have probably encountered a lot of spam. Many individuals don’t even realize it’s spam until it is too late because they frequently seem like harmless adverts or emails. Spam emails are unsolicited emails sent in large numbers for commercial purposes. Typically spam emails come from accounts that you’ve never subscribed …
For many businesses, email serves as the primary form of communication. It serves as a marketing tool and means of communication with customers enabling you to share private company information. As a result, it is one of the most vulnerable to attack by cybercriminals who are constantly looking for new ways to gain access to …
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As a business owner, everything around you costs money. Be it employees, supplies, office rent, taxes, IT hardware. And the list goes on. But one of the aspects of running a successful business is pegged on what software you procure. To say the least, most entrepreneurs deem software as mission-critical, and it’s almost impossible to …
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