Sales are the lifeblood of any store, online or brick-and-mortar. But, as any seasoned eCommerce entrepreneur knows, no sales can happen without traffic. Traffic is the lifeblood of any store. The million-dollar question then becomes: how do you drive traffic to your online store in Kenya? There are a variety of methods – both free …
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Kenya’s eCommerce market is projected to grow significantly in the next few years, reaching US$3212.00 million by 2022. According to recent studies, the number of online shoppers in Kenya is expected to amount to 22.4 million users by 2027. This represents a huge opportunity for online store owners to increase their revenue. And that is …
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So you have an online store in Kenya? Congratulations! Honestly, most people spend a huge chunk of their time spinning their wheels and making little progress. Now that you are here, you must have seen the level of competition that exists out there. So to stand out from the rest, you will have to make …
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How can you make social media work for your small business? Small businesses have a big advantage when it comes to social media. Unlike large companies, they can connect with their customers and followers more personally. They can also be more responsive to customer feedback and questions. However, using social media effectively takes time and …
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It’s that time of year again! The holidays are crucial for businesses, and a well-executed marketing campaign can mean the difference between a successful season and a flop. This guide will show you how to build the perfect holiday marketing campaign, from crafting the perfect message to choosing the right channels. And if you can …
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