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How to Make a Blogging Career Great (No One Else Tells You)

Writing about your interests and experiences can be a rewarding way to share your knowledge and grow as a person. 

You can write about anything that strikes your fancy, from DIY projects to life in general. The sky’s the limit when it comes to what type of blog you can run. 

However, becoming a successful blogger takes work and dedication. If you want to make a career out of it, you’ll need to craft an original content strategy that gets your readers’ attention.

In this blog post, you will learn proven ways to make your blogging career go from okay to great!

For those who don’t know, we will start from the absolute basics.

What is blogging?

Blogging is a free way to reach out to the world with your ideas, thoughts, and opinions. 

In the beginning, it was just an online diary of sorts, but now blogging has evolved into a full-fledged career for some people.

What do bloggers do?

Blogging itself is not a job.  Bloggers write about various topics that interest them.  

They can write about anything from their life experiences to their interests and passions. 

And there is no limit to the number of topics that can be covered by bloggers. Some focus on a niche, such as health and fitness, while others cover a wide range of topics.

How do I get started with blogging?

The first thing you need to do is to choose a blogging platform.  There are many free and paid platforms, but the most common are Blogger, WordPress, and Tumblr.

Once you have chosen one, you need to create an account on it.  You will then be able to choose a blog name that is available and start writing posts.

The next step is to write your first blog post.  It’s important to remember that content is king!  If your content isn’t good enough, no one will want to read it.

How to Make a Blogging Career Great and Rewarding

Starting a career in blogging is a great way to make money online.  You will be able to do what you love, while also making some extra cash.  If you want your blogging career to be great and rewarding, there are some things that you should do.

a). Focus on a niche

A blogging niche is a subject that you will write about.  A good niche is something that you are passionate about or something that you know a lot about.  If you can’t decide on a niche, then try choosing one based on your hobbies or interests.

What are some examples of blogging niches?

  • Health and Fitness Blogs
  • Travel Blogs
  • Fashion Blogs
  • Food Blogs
  • Business Blogs
  • Sports Blogs
  • Technology Blogs

There are thousands of niches that you can choose from.  If you can’t find a niche that you like, then you can always create your own.  There’s no way to predict what will be popular, so just do what you love and hope for the best.

How do I find a niche?

You can find a blogging niche by brainstorming ideas and writing them down on a piece of paper.  

While doing that, also think about the types of blogs that are already successful.  This will help you to figure out what people want to read about already, which may help you to come up with your own ideas for topics.

In the end, you need to pick something you are passionate about. This is because blogging is not a get-rich-quick scheme. 

It is not a magic bullet. And at some point, it is going to get tough.

When that happens, only the passionate will survive and see the daylight.

Why is it important to find a niche?

If you decide to start a blog without a niche, then your blog will be very generic and it won’t stand out from the crowd.  If you have a niche, then your blog will be more focused and it will attract people who are interested in that topic.

With a focused blog, you have a chance to make more money than a generalist.

b). Turn your blog into a brand

If you have a blog with a niche, then you can make it into a brand.  If you have a lot of traffic, then people will start to recognize your brand and they will start to associate it with the niche that you are blogging about.

How do I turn my blog into a brand?

You can turn your blog into a brand by creating an image for your business.  

  • What do you want your blog to stand about?
  • What do you believe in?

All of that should be clear all over your blog.

You should also create some guidelines for what content is allowed on your blog and how it should be presented. This will help people to recognize your brand and they will know what type of content to expect when they visit your site.

Why is this important?

Building a brand positions you as the go-to resource in that niche. It helps you build authority and it helps you to build your reputation.

If you are an authority within an industry, corporate brands, deals, and sponsorships will beat a path to your doorsteps.

c). Don’t rely on search traffic

If you are a small business or a blogger, then search traffic is a big deal.  It may be the only way that your business can generate any sort of revenue.

How do I get search traffic?

To get search traffic, you need to focus on getting your content to rank for the keywords that you want to rank for.  You can try to do this by building links and writing high-quality content.

How much time should I spend on SEO?

You should spend as much time as possible on SEO and link building.  If you want to build links, then you need to write helpful blog posts and build relationships with other bloggers in your niche.  The more people like you and trust you, the more likely they will be willing to link back to your site.

But there is a problem with relying on search engines.

What happens when they change things around?

I have seen blogs lose over 50% of their traffic just because Google tweaked its algorithm.

Instead of relying on them, start building your own traffic channels. This includes building an email list. It is an asset that you own and communicate with any time you want.

d). Diversify your blog income sources

If you want to build a successful blog, then you need to diversify your income sources.  The amount of money that you make from your blog will depend on how much time and effort you put into it.

Dangers of relying on only one source of income

If you are only making money from one source, then you are at risk of losing that source of income.  Many bloggers have had their main income stream dry up.  This is because they did not diversify their blog income sources.

How to diversify your blog income

You need to diversify your blog income sources by adding other sources of revenue into the mix.  You can do this in several ways:

a). Sell products on your blog

If you want to make money from your blog, then you should start selling products on it.  You can use Amazon FBA or eBay to sell your products on the internet and make some extra cash.  

b). Create and sell online courses

If you want to earn money from your blog, then you need to create and sell online courses.  You can use Udemy, Skillshare, or Teachable to make some extra money.

c). Get into affiliate marketing

If you want to earn money from your blog, then you should start affiliate marketing.  You will be able to promote other people’s products on your blog and earn a commission for doing so.

d). Sell ebooks on Amazon

If you want to make some extra cash from your blog, then you should start selling ebooks on Amazon using Kindle Direct Publishing (KDP).   

You do not have to write all of the content yourself but rather pick an existing topic and use it as the basis for an ebook that is sold on Amazon.  This way, you can sell both physical books and digital books on Amazon if they are relevant in your niche market.   

The more popular an ebook becomes the more likely people will buy it from Amazon rather than buying it elsewhere online.   

Final Thoughts

If you want to make a career out of blogging, then you need to put in some work.  You need to do research and find a niche that you are passionate about and then write about it.

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