Last updated on May 27th, 2022 at 11:21 am
Dreaming of growing your business online presence in Kenya? co.ke domain name is your answer.
In this article, I will reveal the reasons why websites using co.ke domain name are trashing the competition like never before.
But first:
What is the co.ke domain name?
Basically, co.ke is a domain extension.
A domain extension is that last part of every domain name.
For example:
Truehost.co.ke
[Truehost] is the website name, and the [co.ke] is the extension.
Another example:
[Truehostcloud] 1[.com] 2 – the first part is the website name, while the .com is the domain extension.
As you can see, both are website names. But contain different domain extension, why?
Well, it turns out, there are three types of domain extensions.
- Generic Top Level Domains (gTLDs) – these are the most popular domain extensions. They include, .com, .org, .net, and .biz. I bet you have seen websites with such extensions
- New generic domain extensions – these are rather creative domain extensions introduced back in 2012. They include names like .accountant, .tips, .pizza, among other creative extensions.
- Country code Top Level Domains (ccTLDs) – these are domain extensions set aside for specific countries. For example, .uk is for the United Kingdom, .ug is for Uganda, and the list continues.
We are going to discuss why you need the country code extensions when building a website in Kenya.
4 reasons why you need co.ke domain name
Google really loves ccTLDs
As I have already mentioned, ccTLD has been reserved for a specific country. For example.KE targets users from Kenya, .CN targets internet users from China and such.
As a result, whenever you use one of this ccTLD, you are telling Google that you are targeting traffic from a specific country.
As far as SEO is concerned, there is what we call country targeting. And Google has devised a way to determine what kind of traffic a website is trying to attract. On top of this list is ccTLD.
Besides this factor, Google is using things like the location of servers and Geo-targeting settings.
But even with these, ccTLD trumps them all.
As such, if you want to have better chances of ranking higher in Kenya, use the co.ke domain name.
Customers easily recognize and trust ccTLDs (co.ke domain name)
If you build a website with a co.ke domain name, you almost instantly establish credibility and instill confidence in your visitors.
Why?
You see, people recognize co.ke domain name as a local company and hence easy to make a purchase especially if the domain name is something they recognize, as compared to foreign names.
Tell me something:
Which one of these websites would you trust?
- BuyGoods.co.ke
- BuyGoods.xyz
The first one, right?
That is the power of the co.ke domain name.
Is .com name taken? No problem
Here is the thing:
.COM domain names are getting less every day. Don’t believe me?
Think of any good website name and search. There is a high chance it is unavailable.
If it happens it was the only best domain name you had, switch to co.ke instead.
You see, ccTLDs create more space for website names around the internet.
Additionally, if you already have that .COM name, you should consider registering the co.ke domain name as well. This way, you can capture all the traffic.
Does that mean you will be having two websites?
Not necessarily.
Just redirect traffic from a domain name of your choice to the other one. For example, you can redirect visitors from .COM website to .CO.KE domain.
With a .ke domain name, you do not need geo-targeting
I covered geo-targeting briefly earlier.
But what you don’t know is that websites using gTLDs are paying a ton of money (via Local SEO) just to achieve geotargeting.
With a .ke domain, you get this for free.
How?
Ideally, the .co.ke domain tells search engine algorithms that your website offers services to residents from Kenya. As a result, algorithms will work their magic to deliver your content to queries from the platform (google.co.ke).
Final thoughts on .co.ke domain
You have seen the advantages of using a Kenyan domain name.
Do you want one?
There are two ways you can get it now.
- Purchase it and register within minutes
- Get it for free when you purchase the Unlimited Hosting package.
So what is it going to be?