Category Archives: Domains

Exact match domains (EMDs) do not have the same SEO power they once did.  In 2025, simply owning a domain that exactly matches a target keyword does not guarantee high rankings in Google search results.  Google now prioritizes quality content, user experience, and overall site authority over just having keywords in the domain name. However, …

Continue reading “Do Exact Match Domains Matter?”

Domain squatting happens when someone registers a domain name with bad intentions – either to block the rightful owner or to make money off someone else’s brand .  It’s a common problem in the digital world that affects businesses and individuals alike. But what exactly is it? Domain squatting is the practice of registering, buying, …

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Your online presence is more important than ever in [year] and beyond. Whether you’re a budding entrepreneur with a shiny new .co.ke website, a well-established business using a .ke domain, or an individual with a personal online space, your domain name is your digital address. But did you know that registering a domain name publicly …

Continue reading “Domain Name ID Protection (Everything You Need to Know)”

When starting an online business, most people secure just one domain name and call it a day.  But in today’s competitive and digital-first world, registering multiple domain names is not just an option—it’s a necessity. At Truehost Kenya, we’ve seen businesses lose valuable traffic and even customers because they failed to secure alternative domain names.  …

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So there I was, sipping my third coffee of the day (don’t judge me), when my buddy Mike called me up all excited. “Kevin! Dude! Have you heard? They’re giving away free .KE domains! It’s legit!” I nearly spat out my coffee. Because here’s the thing – I’ve been in this game for over a …

Continue reading “Free .KE Domain? Really? How You Are Being Played”