Kenya’s eCommerce market is projected to grow significantly in the next few years, reaching US$3212.00 million by 2022.
According to recent studies, the number of online shoppers in Kenya is expected to amount to 22.4 million users by 2027. This represents a huge opportunity for online store owners to increase their revenue.
And that is where this blog post comes in. You will learn how online store owners can increase sales and take advantage of this growing market.
1). Partner with creators and influencers
One way to increase your online store sales in Kenya is by partnering with creators and influencers. This is because 61% of consumers trust influencer recommendations.
And it shouldn’t just be anyone with a huge following. It should be someone who understands your business.
You can use social media platforms like Twitter and Instagram to find influencers related to your industry. Simply search for hashtags related to your industry and see who uses them the most.
Once you have found some potential partners, reach out to them and see if they would be interested in promoting your products or services.
If you partner with the right influencers, you can reach a larger audience and increase your online sales.
2). Run flash sales and promotions
Flash sales are when an e-commerce store offers a discount or promotion for a limited, very short period of time. As its name suggests, these sales campaigns are gone in a flash.
If you’re looking to increase your online store sales in Kenya, another one of the best strategies you can use is running flash sales and promotions.
By offering a discount for a limited time, you can create a sense of urgency that encourages customers to purchase before the sale ends.
Additionally, research has shown that 50% of purchases occur during the first hour of a flash sale, so it’s important to make sure your sale is publicized well in advance.
There are a few things to remember when running a flash sale or promotion.
First, make sure the discount you’re offering is significant enough to entice customers to buy. A small 5-10% off won’t be enough to get people to take action.
Second, be clear about when the sale will end. Customers should know exactly how long to take advantage of the deal. Finally, don’t run sales too frequently, as this can devalue your product in customers’ eyes.
3). Write optimized blog posts around your popular products
If you want more sales from your online store in Kenya, one of the best things you can do is write blog posts that are optimized around your most popular products. This will help you attract more targeted traffic to your site and allow you to show off your products in a new and unique way.
To optimize your blog posts for your popular products, start by doing keyword research.
Find out which keywords people use when searching for your products, and then use those keywords throughout your blog post. In addition to using the keywords in the body of your post, be sure to include them in the title and in the tags you use.
Besides keywords, another important element of optimization is ensuring that your blog post is well-written and informative.
No one wants to read a post that is full of fluff, so make sure you take the time to write quality content. If you’re not a great writer, consider hiring someone to help you with this task.
Finally, don’t forget to include images and videos in your blog posts. People love visual content, and it can really help your post stand out. Just be sure that any visuals you use are relevant to the topic and add value for the reader.
4). Optimize your product descriptions
I know this is what most of you, eCommerce business owners in Kenya, ignore!
Product descriptions are important for two main reasons: they help with SEO, and they can persuade customers to buy a product.
To optimize your product descriptions, you should highlight the features and benefits of the product. Use persuasive language to encourage prospects to buy the product.
Product descriptions play an important role in SEO because they help search engines understand what your products are about. When potential customers see your products in search results, they’ll be more likely to click through if your product descriptions are well-written and persuasive.
Well-written product descriptions can also convince customers to buy a product even if they weren’t originally planning on doing so. If you do a good job of highlighting the features and benefits of your products, potential customers will be more likely to purchase.
5). Start a free quiz
If you are looking to increase online sales for your store, one tactic you can use is to create a free quiz. People love learning about themselves, so a quiz that is personalized to each individual can be a great way to get them engaged with your content.
For example, you could create a quiz that tells people what type of customer they are, based on their answers to questions about their shopping habits.
If you sell shoes, you can create a free quiz that tells people what type of shoes they should buy based on their answers to questions about their personal style and needs.
You could even create a free quiz that gives people personalized recommendations for products they should buy from your store.
To get started, all you need is a tool like InteractQuiz Maker, which makes it easy to create quizzes without any coding required.
Quizzes are entertaining for the person taking the quiz and give you valuable insights into your customers that you can use to improve your marketing and sales strategies.
6). Create YouTube videos around trending topics
YouTube is a powerful tool that businesses can use to drive traffic to their online stores in Kenya.
And it is simple as 123 to get started.
If you can figure out how to create engaging videos around trending topics, you can easily attract viewers who are interested in what they have to offer.
For example, if you sell
You can create a video on the latest fashion trends or do a haul of the products you sell.
You can also take advantage of YouTube’s algorithm by creating content similar to what is already popular.
This will help your videos appear in related searches, which could bring in new viewers interested in what you offer.
When creating these videos, include keywords and tags to help potential customers find your business. Also, promote your videos on other social media platforms and your website to maximize reach.
7). Land press coverage
Free advertising can help you increase online store sales in Kenya.
But only if we knew a surefire way to get such… There are several ways to get free online advertising, but one of the best is landing press coverage on industry news sites. This can be a great way to get your store in front of a large audience, and if you can secure positive coverage, it can do wonders for your reputation.
To land press coverage in Kenya, start by contacting Kenyan news sites and seeing if they’re interested in featuring your store.
If they are, ensure you provide them with all the necessary information, including high-quality images and well-written copy. Once you’ve secured coverage, be sure to promote it on your own site and social media channels to make the most of it.
Another surefire way to land free press is by getting involved in awards programs. Many industry-specific awards are given out each year, and being nominated or winning one can generate a lot of positive press for your store.
To find relevant award programs, simply search Google for “[your industry] awards in Kenya” or “eCommerce business awards in Kenya.”
8). Build an email newsletter
What’s an email newsletter, you may ask?
An email newsletter is a digital publication sent out regularly (usually weekly, biweekly, or monthly) to subscribers. It contains articles, stories, images, and other content that interests the reader.
If you’re looking to increase your online store sales in Kenya, this is something you should be doing.
In fact, emails have an impressive ROI of $36 for every $1 spent, so they’re definitely worth the investment.
But how do you start an email newsletter from scratch? Here are a few tips:
1. Figure out what content you want to include in your newsletter. Will it be all about your latest products? Or will you also include blog posts, industry news, etc.?
2. Once you know what content you want to include, start collecting it! You can create some of the content yourself or curate it from other sources.
3. Now that you have all your content, it’s time to design your newsletter template. Again, you can do this or hire a designer to help you.
4. The last step is to start building your email list! You can add sign-up forms to your website, social media pages, and even physical locations like brick-and-mortar stores.
Once you have all these pieces in place, it’s time to start sending out your newsletter regularly. Depending on how often you want to send it (weekly, biweekly, monthly), set up a schedule and stick to it.
9). Use SMS campaigns in Kenya
SMS campaigns are one of the most effective ways to reach customers. Over half of consumers reply to a text message within 1-2 minutes.
At the same time, SMS open rates stand at 98%, and the click-through rates for e-commerce brands can be as high as 36%.
If there’s a way to increase online store sales in Kenya overnight, this is it!
But how can you get into it?
There are a few different ways:
First, you can send out texts alerting customers of special deals or discounts. This is an effective way to get people to visit your site and purchase. Just be sure not to spam them with too many messages!
Another option is to set up automated text messages that go out after someone makes a purchase on your site. These could include shipping updates, order confirmations, or even “thank you” notes.
Automated texts help improve customer satisfaction and can lead to repeat business.
Finally, consider using SMS marketing as part of your loyalty program. You can offer rewards for customers who shop frequently or sign up for your loyalty program through text message opt-ins. This is a great way to keep customers engaged and coming back for more.
While at it, there are a few things to keep in mind.
First, make sure the offer is compelling and relevant to your audience. Second, keep the message short and to the point. And finally, include a strong call to action that encourages recipients to take advantage of your offer.
When used correctly, bulk SMS in Kenya can be an extremely effective way to boost sales and drive traffic to your online store.
10). List your store on free advertising sites
This can help you reach a wider audience and attract more customers.
To do this, simply search for “free advertising sites in Kenya” and choose a few that seem reputable and popular.
Then create a listing for your store on each site. Be sure to include all the relevant information, such as your store name, URL, and a brief description.
If you don’t have much time or money to invest in marketing in Kenya, this is a great option that can potentially pay off. And who knows, maybe one of these sites will help you reach a whole new group of customers who will love your products!
11). Run Google Ads campaigns
If you want more online store sales in Kenya, one of the best things you can do is run Google Ads campaigns.
By running ads on Google, you can reach a large audience of potential customers who are already interested in what you’re selling. Plus, you can target your ads specifically to people likely to be interested in your products or services.
Create a campaign and set your budget to get started with Google Ads in Kenya. Then, create ad groups for each product or service you promote. Each ad group should contain a few different ads so that you can test which ones perform the best.
Once your campaign is up and running, monitor it closely to see how it’s performing and make adjustments as needed.
12). Host a referral marketing program
This program encourages customers to tell their friends and family about your business in exchange for rewards. For example, you could offer a discount or store credit to customers who refer new customers to your store.
Referral marketing programs can be an effective way to boost sales and grow your customer base. But before you launch a program, it’s important to do some planning and research. Here are a few things to keep in mind:
- Define your goals. What do you want to achieve with your referral marketing program? Do you want to increase brand awareness, drive more traffic to your website, or boost online sales? Once you know what you want to accomplish, you can create targeted referral offers to help you reach your goals.
- Identify your target audience (affiliate partners). Who are you trying to reach with your referral marketing program? Keep this target audience in mind when creating your referral offers.
- Choose the right rewards. What kind of rewards will appeal to your target audience? Make sure the rewards you offer are valuable and relevant to your customers.
- Promote your program. Once you’ve created your referral marketing program, promote it through email, social media, and other channels.
- Measure your results. Keep track of the number of referrals you receive and any resulting sales or conversions. This will help you gauge the effectiveness of your program and make necessary adjustments.
13). Optimize your online store for mobile.
According to data from GSMA Intelligence, there were 63.48 million cellular mobile connections in Kenya at the start of 2022. This is projected to grow to 68.21 million by the end of 2025. Kenya has a mobile penetration rate of 54 percent, which means that more than half of the population owns a cellphone.
As an online store owner in Kenya, it’s important to note that most potential customers access the internet through their phones.
In fact, according to Google data, 61 percent of users are unlikely to return to a mobile site they had trouble accessing, and 40 percent visit a competitor’s site instead. Also, 52 percent said they wouldn’t recommend a business with a poorly designed website on mobile devices.
To ensure you don’t lose out on potential sales and customers, here are some things you can do:
- Use responsive web design, so your website automatically adjusts its layout and content for different screen sizes.
- Optimize images for faster loading times
- Simplify the checkout process: Make it easy for customers to purchase items from your store by reducing the number of steps required to complete a purchase.
- Offer mobile-specific discounts: Take advantage of people using their mobile devices to shop by offering exclusive deals and coupons that can only be redeemed on a mobile device.
By following these tips, you can ensure that your online store in Kenya is ready for the growing number of mobile shoppers.
14). Host a giveaway
People love winning stuff! And that is why contests or giveaways are an excellent way to increase online sales for your store in Kenya.
You can generate HUGE interest and excitement about your product or service by offering a prize that is appealing to your target market.
When running a contest or giveaway, set clear rules and guidelines, so everything runs smoothly.
Choose a prize that will be of value to your target market and ensure it can be easily shipped if need be.
And promote your contest or giveaway through social media, email marketing, and other online channels so that as many people as possible are aware of it.
15). Run retargeting campaigns
What is retargeting?
Retargeting is a form of online advertising that allows you to keep your brand in front of bounced traffic after they leave your website.
I bet you’ve seen those ads following you around the web. That’s retargeting.
For most retailers, between 2% and 5% of web visitors convert on their first visit. Retargeting helps you reach the other 95% of potential customers who didn’t convert immediately.
How does retargeting work?
Well, when a potential customer visits your site, a retargeting pixel is placed on their browser. This follows them as they browse the web and show relevant ads for your products or services.
The ads are designed to look like they’re part of the normal browsing experience, but they’re actually served by retargeting platforms like Google Ads and Facebook Ads.
You need to place a pixel on your website to get started with retargeting. Once the pixel is in place, you can create ads and target them to people who have visited your site.
If you want to increase online sales for your store in Kenya, there are key things to keep in mind.
First, make sure your website is easy to navigate and visually appealing. Secondly, encourage customers to sign up for your mailing list to stay up-to-date on new arrivals and promotions.
Finally, consider using OLITT’s online store builder to create a custom shopping experience for your customers.
OLITT comes with a wide range of features designed to help you boost online sales, including:
- A customizable homepage that allows you to showcase your latest products and promotions
- An easy-to-use drag-and-drop interface for creating beautiful product pages
- A powerful search engine optimization toolkit that helps your store rank higher in search results
- A built-in blog that lets you share product news and insights with your customers
With OLITT, it’s easy to create a beautiful online store that helps you boost sales and drive traffic. So if you’re looking for ways to increase online sales, be sure to check out OLITT today!