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21 Creative and Effective Instagram Blogging Ideas for Beginners

Last updated on February 9th, 2024 at 03:43 pm

Blogging has become one of the most popular forms of social media. Many people now take it as a hobby, not just a way to stay in touch with their friends and family but also a means to share information and ideas. In this article, we will explore some of the most effective ways to start or continue an Instagram blog. While there are many different ways to create and maintain an Instagram account, we have compiled a list of our favorite Instagram blogging ideas for beginners.

What exactly is Instagram blogging?

As you might already know, Instagram is a really popular social media site that allows people to share and interact with photos and videos. Some of the most popular features on this site are Stories and Explore. 

You can also create a business account on Instagram if you have a website or blog. 

This is a really helpful way to market your products and services on this popular social media site.

Now, Instagram blogging is the process of using your Instagram account as a platform to share and discuss content with your followers. 

It can be done in a variety of ways, and the style you choose is entirely up to you. 

Some people like to post pictures or videos on a regular basis, while others prefer to schedule their posts in advance and post more frequently. 

I mean, the possibilities are endless!

Why should I start an Instagram blog?

There are other blogging platforms, like WordPress, why Instagram of all places?

Well, there are several reasons why an Instagram blog is a good idea. 

Perhaps you are looking to create an online business, or maybe you just want to share your photos with the world. 

Whatever your reasoning, there are a number of benefits that come along with starting an Instagram blog.

a). Income stream

It is a great way to monetize your Instagram account. If you have a lot of followers and get lots of engagement, it is possible to create an income stream using your Instagram account.


Endorsements and affiliate marketing to name a few.

For example, if your IG account is tailored toward sharing makeup and other beauty content, you can easily strike a deal with a beauty brand. 

b). Collaboration

There are opportunities for guest posting and collaboration. If you have a large social media following, it can open doors for other bloggers and websites who want to collaborate with you on content creation or guest post opportunities.

c). Build authority in your niche

It can help establish yourself as an authority within your niche community. 

By consistently posting high-quality content, blogging can help you build credibility within the community that follows you on social media sites such as Instagram. 

You may even find yourself getting approached by brands and businesses looking for influencers who fit their brand image in the future.

d). Promote your products and services

Another reason to get into Instagram blogging as a beginner is to promote your products or services. 

You can use your Instagram account to promote what you have to offer. 

This can be done by tagging your images with the product or service you offer and using the hashtags provided on Instagram. 

You can also start a “ follow me on Instagram ” account, where you will share photos and descriptions of your products and services. 

And the more detailed your content, the better your chances of receiving sales conversions.

In order to get the most out of your Instagram account, you should work on improving your photography, writing, and overall marketing strategy. 

More on this in a minute.

How To Start An Instagram Blog: The Process

Now that we know why it is a good idea to start an Instagram blog, let’s talk about how you can get started.

a). Create IG Account

First, you need to create an Instagram account

You can do this by downloading the app from your smartphone’s app store. 

Once you have your account set up, you should look at what other users are posting to see what kind of content is popular. 

b). Plan Content

From there, you can start planning your own content and creating a schedule for when you will post new content.

You should also consider developing a brand image for your Instagram blog. 

In order to be successful on any social media platform, it’s important to have a consistent brand image that is recognized immediately by potential customers. 

You can do this through the use of hashtags and profile picture branding. 

As a beginner, this may seem like something that takes too much time or effort. 

However, if you want to succeed in building a following on Instagram, it is something that must be considered as part of your planning process for your Instagram blog.

c). Drive Traffic

You should also think about how you’re going to drive traffic to your Instagram blog. 

This is something that takes time, but there are a few different things you can do. 

You can share your content on Facebook, Twitter, and other social media platforms to help get the word out. 

You can also create a website or blog and include links in your Instagram bio to encourage people to visit your site. 

One way you can drive traffic is by offering giveaways or discounts for those who follow you on Instagram. 

You may want to consider hiring someone with experience in social media marketing if you need help with this process or want someone else’s perspective when developing an Instagram strategy for your business.

d). Monetize Your Instagram Blog

Finally, if you want to make money from your Instagram blog, you need to monetize it through ads or sponsored posts. 

You can do this by creating an ad campaign through the use of hashtags and creating sponsored posts using specific keywords and posting them within the platform itself.

e). Scale Your IG Blog

After setting up your own Instagram blog, you can continue to grow your business using Instagram influencers and advertisers. 

As mentioned before, it is important to make sure you have genuine relationships with influencers before working with them on sponsored posts. You don’t want to pay for a sponsored post that doesn’t align with your brand.

You can also hire Instagram influencers to be ambassadors for your brand or products. If they post pictures of themselves wearing your product or tagging it in their posts, this will help drive traffic and sales for the product.

This is just a small overview of how to use Instagram as a blogging tool for your business; however, there are many strategies you can try that go beyond what has been mentioned here. 

It is important to keep in mind that you should always be testing different strategies on Instagram and any other marketing platform you use so you can see which methods are most effective at driving engagement and sales for your business.

Tips To Grow a Successful Instagram Blog as a Beginner

1. Use Photo Editing Apps

Many people find it easier to edit photos on the computer than on the app itself. 

If you are just getting started with Instagram, it can be helpful to use photo editing apps to create professional-looking posts. 

Depending on your skill level, you may be able to find these apps free or cheap on the app store. 

These apps include:

  • Gram 
  • Snapseed 
  • Adobe Photoshop 
  • Adobe Lightroom 

If you are just getting started, you may want to look into adding effects and filters to your posts to get the best results. 

These apps come with a lot of filters and effects. 

You may also want to look into adding videos to your posts as well to increase their impact and encourage engagement. 

You can add a short clip of up to 5 seconds or you can create custom videos with effects, transitions, and voiceovers.

More on this in point #3.

2. Use Instagram Analytics to Find Out What Works and What Doesn’t

Ever wonder why your Instagram posts are seeing so much engagement? 

While it is great that your followers are enjoying your content, it’s also important to keep an eye on how your posts are performing. 

This will enable you to find out what works best for you and what doesn’t. 

You can do this by installing an Instagram analytics app on your computer or smartphone. 

These apps are usually free to use and can help you find out what is trending, what is working, and how your account is performing overall. 

You can also view analytics on the website of each individual app to find out how your posts are performing in different countries, demographics, and other factors that might be important to your business.

3. Videos Are the New Blogs

If you have been blogging on Instagram for a while, you’re probably familiar with the frustration of trying to write a blog post and then having to wait for it to pick up steam before seeing engagement on the platform. 

This can be a hassle, especially if you don’t set up an automated workflow. 

The new social media trend of posting videos on Instagram has given bloggers a new way to create content. 

While you can still use photos and images to tell your story, you can now add video too! 

This can be especially beneficial for businesses that have a lot of loyal Instagram followers. 

By posting videos, you can create content that is interesting enough to engage your followers, but educational enough to keep them interested in your brand as well. 

You can also add in call-to-actions and social shares at the end of your videos to encourage more engagement and get more likes, comments, and shares.

4. Plan Regular Content

As you build your Instagram following, you may notice that people are increasingly looking for content other than photos and videos. 

To keep your account active and engaging, it’s important to plan ahead and incorporate content that your followers will want to see. 

Make it a regular thing to plan out your content strategy. 

Create a schedule for when you are going to post and who you are going to post it. 

Include some form of social proof in your content to show that your followers are correct in their belief that you post content on a regular basis. 

You can also include some form of analytics at the end of your posts to get a better idea of what content is working best for you and what isn’t.

5. Use Humor and Sentiments to Build an Audience

As you gain followers, you may notice that people are eager to engage with your content. 

This may result in some competition, which is especially common on weekends when people are less likely to respond to Instagram posts. 

One of the best ways to engage your followers and keep them coming back for more is to use humor and sentiments in your posts. 

When you include happy or sad photos, you not only take the focus off of you but also make it seem like the picture is the most important part of the post. 

You can also use this post to include a few storylines, like this post about an old motorbike that a friend of yours left behind. 

Humor and sentiments are also a great way to build an email list.

6. Build an Email List

Another one of the most effective Instagram blogging tips for beginners is building an email list.

Yes, you can build an email list through your Instagram account. 

Many marketers now recommend building an email list to complement your existing social media following. 

This list can be used to send emails to your followers with exclusive offers, deals, and updates. 

You can also use this list to send reminders or follow-ups after the fact. 

In fact, you can send emails with short videos, images, and even business messages.

7. Use Cross-Posting on Other Social Media Platforms

Finally, you can crosspost on other platforms in order to boost the reach of your posts even more.

For example, if you Are posting on Instagram Stories, you can also create a post on Twitter and a post on LinkedIn. 

By creating these cross-posts, you can instantly boost the reach of your posts and increase the engagement of your followers. 

You can also use these crossposts to market your own products and services.

10 Instagram Blog Post Ideas for Beginners

Now that you know a little more about why you should start and grow an Instagram blog, let’s get into the meat of the subject: Instagram blogging ideas for beginners.

1).  Write a Post About Your Brand or Business

The first and most obvious type of post you should write is one about your brand or business. You can write about anything that is related to your business, from what you do, to who you are, to what inspires you, to any special offers or deals that are going on at the time.

This should be a post that is relevant to your brand and company so it can be shared on your other social media platforms as well. 

For example, if you’re writing a post about an article you wrote for another website, then this article would also be shared on Facebook and Twitter as well as Instagram. 

This way all of the different forms of media work together in order to promote each other and build up hype around your brand or company.

2). Share a Useful Tip or Trick

A great post idea is to share a useful tip or trick. 

This will be relevant to your brand, but also gives readers something they can use. It is also a great way to build up your credibility as an expert in your field. 

You could share how you get the perfect shot with your camera, or how you got so many likes on one of your photos, and then teach others how they can do the same thing.

3). Write About What’s In Your Bag/Office

This is another post that is both relevant to your brand and also extremely helpful for readers because it shows them what you’re carrying around with you on a day-to-day basis. 

This could include any essentials you have like chargers, lens cleaners, memory cards, etc., but also any items that are related to your brands such as pens or stickers. The more personal and relatable it is the better!

It’s always good to be transparent about what you’re doing and why you’re doing it. If you can get a bit of honesty into your posts and show your audience that you are just like them, they will begin to trust you more.

4). Ask Questions

One of the best ways to get engagement with your followers is to ask them questions. 

This helps build a relationship with your audience, and also gets them involved in the content on your page. You might want to ask them what they think about a new product or launch, or if they have any tips of their own that they would like to share.

Many brands use Instagram live videos as a way to connect with their audiences by asking questions and allowing users to ask theirs in real time. This is a great way for people who don’t use social media regularly or aren’t active on social media at all, to still be able to engage with you and make an impression on your brand.

Use Polls

Another great idea for this is the use of polls. You can ask your followers to vote on things like which type of product they would like to see more of, or what kind of content they want to see on your page.

There are many different ways you can ask questions, and the most important thing is to make sure that you’re asking questions that people actually want answers to. If you’re asking questions about products, ask them about their preferences or a specific feature they like.

Even if people don’t have time to answer all the questions they would like, it’s still a great opportunity for them to get involved in the conversation and share their opinions with other users.

5). Show Behind the Scenes

This is a great way to show people how your business works and what goes into creating the products you sell. You can do this by showing them a video of how your product is made, or how it’s packaged.

You can also create a video of the process of packaging and shipping your products, showing customers how they’re getting to their homes and ultimately making the purchase.

6). Give a Throwback

It’s a great idea to give a throwback to your brand. This can be something that was released recently or something that you’ve done in the past.

Showing older products is also a great way to show people that you’re still committed to providing them with quality products, and it also helps pull up some nostalgia for your customers as well.

7). Collaborate With Other Brands

Collaborating with other brands is another great way to make your Instagram account more engaging and fun for people. 

You could do this by joining forces with other companies in order to create new products or collaborate on other marketing initiatives.

You could also do this by joining forces with other brands in order to sell the same product. You could do this by having a joint marketing campaign, or even using the same coupon code for your products.

8). Product Launches

Launching a new product is a great way to keep people engaged with your brand. You could do this by releasing a new product, or by releasing a new line of products.

You could also do this by releasing a new coupon code for your products. This is another great way to keep people engaged with your brand and to get them excited about what you have in store for the future.

9). Give Away Freebies

Giving away freebies is another great way to keep people engaged with your brand. You could do this by giving away free samples, or by giving away coupon codes for your products.

You could also do this by giving away free products. This is another great way to keep people engaged with your brand and to get them excited about what you have in store for the future.

10). User-generated Content

You could do this by having your followers post content interacting with your products/services. This is a great way to keep people engaged with your brand and to get them excited about what you have in store for the future.

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