UTM parameters (Urchin Tracking Module) are simple codes you add to URLs to track the performance of your social media campaigns. They help you identify which platforms, posts, or ads are driving the most traffic and conversions. Here’s a step-by-step guide to setting them up effectively. 1) Understand the UTM Parameters There are five UTM …
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Hosting a PHP website might seem intimidating, but it’s straightforward once you break it down. So, if you’re building a personal blog, an e-commerce store, or a business site, this guide will walk you through every step. Key Takeaways: 1) Plan and Prepare Your Website Choose a Hosting Provider Pick a hosting provider that supports …
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Your brand is how people perceive you. Whether you’re an individual professional or a business, your brand influences trust, credibility, and opportunities. But there’s a difference between personal branding and corporate branding—and understanding how they work can help you build influence effectively. Both types of branding involve reputation management, storytelling, and audience engagement, but they …
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Your personal brand is your reputation — it’s what people think of when they hear your name. So, whether you’re a freelancer, entrepreneur, or professional, having a strong personal brand can set you apart from the competition and open doors to new opportunities. A well-defined personal brand helps you build credibility, attract the right audience, …
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Choosing the right web designer in Kenya can make or break your online presence. Your website is often the first impression potential customers have of your business. It’s crucial to partner with a skilled professional who understands your vision and can bring it to life. Why Choosing the Right Web Designer Matters Your website isn’t …
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