So you’ve built a website in Kenya, and now you’re ready to put it live. It is the final step in your digital journey as a business. It’s time to share your product or services with the world.
Great! Except… Is your website ready for prime time?
There are many ways to measure the success of any website – whether it be in terms of the number of visitors, time on site, or bounce rate. But there is also another way to look at things: aesthetics.
Does your website look appealing? Is it visually appealing? Does it make users want to stay on it for more than 10 seconds?
If not, don’t worry – we’ve got you covered with some useful tips on how to make your website look great in Kenya and beyond. So keep reading…
1). Ensure your font is easy to read
When choosing your font, consider how readable it is, especially if you’re aiming at a particular audience.
If you are targeting older people, you may want to avoid a flashy font. If you’re targeting children, you may want to use a font that’s easy to read, such as Comic Sans.
For most audiences, fonts that are easy to read include Arial, Calibri, Times New Roman, and Verdana. Avoid using fancy fonts. Instead, use something that’s easy to read and appeals to the eye.
2). Select the right color scheme
The color scheme you choose can affect how people react to your website. If you want people to feel safe on your site, you may want to use more of the blues and greens.
If you want them to feel excited, you may want to use more oranges and reds. If you want to increase the number of sales you make on your site, you may want to try using a color that creates a feeling of urgency. You can achieve this by using more yellows and reds.
3). Incorporate navigation buttons
Navigation buttons are important for people on your site. They help them to quickly and easily move from one part of your site to another without having to scroll through your pages again.
If you have a number of pages, it is a good idea to include navigation buttons. This is especially important if you’re running an e-commerce website.
On an e-commerce site in Kenya, people are more likely to click on products than on other pages. If you want to make it easier for people to move around your site, you need to include navigation buttons.
4). Don’t forget about mobile users
As more and more people are browsing the web through their mobile devices in Kenya, it is important to make sure your website is mobile-friendly.
If it isn’t, people visiting your site through a mobile device may find it difficult to navigate. If you notice that a high percentage of your visitors are coming from mobile devices compared to desktop computers, you may want to look into making your website mobile-friendly.
Mobile-friendly websites in Kenya can be accessed from any device. If you’re not sure how to make your website mobile-friendly, ask your web designer for help.
Or, if you are designing your website yourself, you can use one of the many drag-and-drop website builder tools, like OLITT, that make the process incredibly easy.
5). Make your site responsive
A responsive website is a site that automatically resizes itself to fit the device it’s being viewed on. This means that if someone is viewing your site on their desktop computer, they’ll see one thing.
And if they are viewing your site on their smartphone, they’ll see something different. If your site isn’t responsive, you’re missing out on potential customers.
Your product or service may appeal to a wider audience, but if people can’t access it, they won’t be able to buy it.
6). Make images look great
You want to make sure that the images you use on your website in Kenya look great. You don’t want them to be too dark or too light. You also want to make sure that they’re not too big or too small.
If they are too big, they may take up too much space on your page. If they’re too small, they may be unrecognizable.
At the same time, if you are using images from other websites (such as stock photos), make sure that you’ve got permission to use them. If not, you may be violating copyright laws.
The last thing you want is to get sued.
7) Add a blog and FAQs
If your website is for a specific product or service, you are probably going to want potential customers to contact you.
But if you don’t want to give out your personal number or address, you can include a blog and/or FAQs.
And if your website isn’t for a specific product or service, a blog and/or FAQs can still be helpful. Including a blog can help you to establish yourself as an authority. It’s also a great way to make more money.
8). Use white space wisely
Don’t use too many images or too much text in a row. Use plenty of white space between the different elements.
9). Optimize for search engines
If you want people to find your website, you need to make sure that it appears in search engine results pages (SERPs).
There are many ways to do this, but one of the easiest is by using keywords and meta tags in the web page code.
Make sure they match up with what you’re trying to say, and also make sure that they include as much of the text as possible (don’t use spaces or punctuation marks).
If you don’t know how to do this yourself, there are services available online that will help you with it for a small fee. The best part about using these services is that if someone searches for something related to what you have on your site (even if it isn’t exactly what you’re selling) the search engine will list your site as one of the top results.
10). Get a good domain name
A domain name is the address of your website, like http://www.yourwebsite.com.
The best names in Kenya are those that are easy to remember and relate to what you’re trying to sell, or at least sound similar enough that people can guess what you’re selling before they click on it and see your site.
I suggest looking up keywords related to what you want to sell on a website such as Google Keyword Planner and using those words in your domain name (or at least something similar).
Also, make sure that it matches up with your main keyword(s). For example, if you are selling dog food, use dogfoodingames.com in the domain name instead of dogfoodingames.org because it sounds better and is easier for people to remember and type into their browser’s address bar.
If you are not sure about how well a domain name will do for you, look at similar sites on the internet with similar keywords and see how many visitors they get per month from search engines like Google and Yahoo!
Conclusion
A great website in Kenya can make all the difference when it comes to marketing your business. It is the first thing that people see when they visit your site and can make or break your sales. That’s why you need to make sure that your website is up to snuff.
And there are many ways to do this.
You can make sure that your font is easy to read, that you have selected the right color scheme and that you’ve incorporated navigation buttons. You can also make sure that your images look great and that your site is responsive.
And if you want to take your site from good to great, you can add a blog and FAQs to help people navigate your site more easily and get the information they need.