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FORMULA To Come Up With a Catchy Business Name for Your Online Store in Kenya

Are you looking to start an online store in Kenya but struggling to come up with a catchy business name?

Choosing the right name for your business is crucial, as it will be the first impression potential customers have of your brand.

In this blog post, we’ll explore some tips and strategies on how to create a catchy business name for online store Kenya.

Define Your Brand Identity

Before you start brainstorming business name ideas, it’s essential to define your brand identity.

Your brand identity encompasses your unique selling proposition, target audience, and the overall image you want to convey to your customers.

Consider the following questions:

  • What products or services will you offer?
  • Who is your target audience?
  • What values and emotions do you want your brand to evoke?

By answering these questions, you’ll have a clearer understanding of the type of business name that aligns with your brand identity.

Brainstorm Creative and Unique Name Ideas

Now that you have a solid understanding of your brand identity, it’s time to start brainstorming creative and unique business name ideas.

Here are some tips to help you generate a wealth of creative ideas:

  1. Make a list of adjectives and values that represent your brand
  2. Consider using a business name generator or brand name generator for inspiration
  3. Look for inspiration in African business names or Kenya business names
  4. Think about how you can differentiate your business from competitors
  5. Aim for a name that is both meaningful and memorable

Remember, the goal is to create a unique business name that captures the essence of your brand and resonates with your target audience.

Evaluate Your Business Name Options

Once you have a list of potential business name ideas, it’s time to evaluate them based on the following criteria:

  • Memorability and pronounceability
  • Emotional appeal
  • Domain name availability
  • Alignment with brand identity

Test your name options out loud to ensure they are easy to say and remember.

Your business name should evoke positive emotions and associations with your target audience.

It’s also crucial to verify domain name availability to ensure you can secure a matching website address for your online store.

Research Local Business Name Regulations

Before you settle on a final business name, it’s important to research local business name regulations in Kenya.

Ensure that your chosen name is available and not already in use by another company.

You may also need to register your business name with the appropriate government agencies to protect your brand.

Steps To Check and Register a Business Name on eCitizen Portal

Once you have a couple of business name ideas, its time to register.

To check and register a business name on the eCitizen portal, follow these steps:

1. Create an eCitizen Account:

  • Visit the eCitizen website:
  • If you don’t have an account, click “Create an Account” and follow the instructions.
  • You will need your National ID or Alien ID.

2. Log into eCitizen:

  • Enter your username and password.

3. Business Name Search:

  • On the eCitizen dashboard, go to “Business Registration Service.”
  • Click on “Make Application.”
  • Select “Name Search – Company/Business.”
  • Read the instructions and click “Apply Now.”
  • Choose the business entity type (e.g., Sole Proprietorship, Limited Company).
  • Enter the proposed business name you want to check.
  • Provide a short description of your business.
  • Review your application and submit it.
  • Pay the name search fee (Ksh 150) using the available payment options.

4. Business Name Registration (If Name Is Available):

  • If the name is available, you will receive confirmation.
  • Go back to the “Business Registration Service” on eCitizen.
  • Click “Make Application.”
  • Select the appropriate business registration type (e.g., “Business Name Registration”).
  • Fill out the registration form with all the required details.
  • Review your application and submit it.
  • Pay the registration fee (Ksh 1,000) using the available payment options.

5. Download Certificate:

  • Once your application is approved, you will receive a notification.
  • You can then download your Business Name Registration Certificate from the eCitizen portal.


  • Ensure your proposed business name is unique and not similar to any existing registered names.
  • Have all the necessary information ready before starting the registration process.
  • Be prepared to pay the required fees for name search and registration.
  • If you encounter any difficulties, you can seek assistance from the eCitizen support team or consult a business registration professional.

Launch Your Brand with a Strong Business Name


You’ve chosen a business name that aligns with your brand identity, resonates with your target audience, and is truly unique.

Now it’s time to launch your brand and start building a strong online presence for your store in Kenya.

Remember, your business name is just one aspect of your overall brand identity.

As you move forward, continue to develop your brand image through consistent messaging, visuals, and customer experience.

Frequently Asked Questions

1. How do I know if my business name is available in Kenya?

To check if your desired business name is available in Kenya, you can search the Business Registration Service (BRS) database on the eCitizen portal. You can also conduct a domain name search to ensure your preferred website address is available.

2. Can I use a business name generator to come up with ideas?

Yes, using a business name generator or name generator can be a great way to spark creativity and come up with unique business name ideas. However, it’s important to remember that generated names may not always align with your specific brand identity, so use them as a starting point for brainstorming rather than a final solution.

3. How can I make my business name more memorable?

To make your business name more memorable, consider using alliteration, rhyme, or a play on words. Keep it short and simple, and avoid using complex or hard-to-pronounce words. A memorable name will help your business stand out and stick in the minds of your target audience.

4. Should I choose a descriptive or abstract business name?

The choice between a descriptive or abstract business name depends on your brand identity and marketing strategy. A descriptive name clearly conveys what your business offers, while an abstract name can evoke emotions and be more memorable. Consider your target audience and the image you want to project when making this decision.

5. How important is domain name availability when choosing a business name?

In today’s digital age, having a strong online presence is crucial for the success of your business. When choosing a business name, it’s important to consider domain name availability to ensure you can secure a matching website address. A consistent brand name across all platforms will make it easier for customers to find and remember your business.


Choosing the right business name is a critical step in launching your online store in Kenya.

By defining your brand identity, brainstorming creative and unique ideas, evaluating your options, and researching local regulations, you can create a catchy business name that sets your business apart from the competition.

Remember, your business name is the foundation of your brand identity.

Take the time to carefully consider your options and choose a name that truly represents your business and resonates with your target audience.

With a strong business name and a clear brand identity, you’ll be well on your way to building a successful online store in Kenya.

From Truehost Team, good luck on your entrepreneurial journey!

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