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How to Build The Perfect Holiday Marketing Campaign

Last updated on June 16th, 2023 at 12:20 pm

It’s that time of year again! The holidays are crucial for businesses, and a well-executed marketing campaign can mean the difference between a successful season and a flop. 

This guide will show you how to build the perfect holiday marketing campaign, from crafting the perfect message to choosing the right channels. 

And if you can follow this advice, you’ll be able to rake in more sales and have a successful holiday season.

Why Your Holiday Marketing Campaign is Important

The marketing campaign for your holiday is very important. This helps in the promotion, and also, it will help you to attract more customers during this season. If you do not have a proper plan for your campaign, then there are chances that people might overlook your products or services due to busy schedules. So let us see some reasons why having an effective marketing strategy can be beneficial for you.

Read also: 5 Step System: Make Money Promoting Other People’s Products in Kenya.

a). It helps in building customer loyalty

The main reason why marketing campaigns are important is that they help to build up your brand image, and they also make sure that people recognize your products or services during this season of the year. A good campaign will ensure more customers come back every time there is an opportunity to purchase something from you again. This means repeat business and more profits for you.

b). It helps in creating brand awareness

Another reason why your marketing campaign is important is that it will help create brand awareness about your business. This means that more people will be aware of what you do and the products or services you offer. 

During this season, people are usually busy with their own things, but if they see a good ad or promotion from you, they might stop by to look at what you offer. 

Creating brand awareness can really help increase your sales during this holiday season, so make sure to put some effort into it!

Read also: 5 Steps to Creating a Successful Digital Marketing Strategy in Kenya.

c). It helps you reach out to more people

If you want to reach out to more people, then a good marketing campaign is important. This way, you can target a larger audience and ensure that your message reaches the right people. 

A good marketing strategy will help ensure that your products or services are seen by as many people as possible, which can really help boost your sales during this season.

d). It helps in generating more leads

Another reason you need a holiday campaign is that it can help generate more leads for your business. This means more potential customers will be aware of your offer and might consider purchasing something from you.

If you can generate enough leads, then there is a big chance that some of them will eventually convert into actual sales, so make sure to put some effort into it!

e). It helps you save money

A good marketing campaign is important if you want to save some money. 

And get more bang for your buck and also by ensuring your message is reaching the right people.

A good marketing strategy will help ensure that your products or services are seen by as many people as possible, which can really help boost your sales during this season.

Brainstorming ideas: What will make your campaign stand out?

Before you even begin to think about how you want to execute your holiday marketing campaign, it’s important that you brainstorm a few ideas first. 

This will help ensure that your campaign is unique and memorable, two key ingredients for any successful marketing initiative.

To get started, think about what makes your brand or product special and how you can capitalize on that during the holiday season. 

For example, if you’re a food company, you may create festive recipes using your products as ingredients. Or, if you’re a fashion brand, perhaps you can launch a holiday-themed clothing line.

Here is what you need to do:

a). Determine your goals

What do you want to achieve with your holiday marketing campaign? More sales? Improved brand awareness? Greater customer loyalty? 

Your marketing goals should follow the SMART goal-setting framework, which stands for Specific, Measurable, Achievable, Relevant, and Timely.

  • Specific: Be clear about what you want to achieve with your campaign.
  • Measurable: Make sure your goals can be quantified so you can track and measure results.
  • Achievable: Set realistic goals that are achievable within the given timeframe.
  • Relevant: Ensure your goals are relevant to your business and aligned with your overall marketing strategy.
  • Timely: Make sure you set a deadline for achieving each goal so you can keep track of progress and ensure timely execution.

While most holiday campaigns are aimed at bringing in more revenue, you can get more than that. To get the most out of your strategy, ask yourself the following questions:

  • How will this campaign benefit my customers?
  • What does this campaign say about my brand?
  • Will this campaign help me build long-term relationships with my customers?
  • How can my campaign help build my email list and positively impact future sales?
  • Do I want to build or receive links? If so, how will new links improve my domain authority?
  • How many social media interactions do I want to influence?

Once you know your goals, you can tailor your campaigns accordingly. But to do that, you need the next step to develop a perfect holiday marketing campaign.

b). Understand your target audience

Who are you trying to reach with your holiday marketing campaign? If you’re unsure, now is the time to research and find out.

Start by creating buyer personas for your target customers. This will help you understand their needs, wants, and pain points so you can create a campaign that resonates with them personally. 

Once your personas are created, think about what kind of message will resonate most with each one. What type of content would they be interested in? What call-to-action would prompt them to take action?

Above that, it is a holiday, which means you need to understand why they do what they do during this time of year. This is essential to understanding how you can tap into their emotions and create a campaign that speaks to them on an emotional level.

And you can nail that by answering the following questions:

  • What motivates them to shop?
  • What are their hesitations?
  • What are they most concerned and excited about?
  • Which marketing channels do they spend most of their time on?
  • How has your audience responded to past campaigns?
  • Why would they choose your products over those of competitors?
  • What feedback have they given you to incorporate into your campaign?

c). Define an offer

Now that you know your audience and your goals, it’s time to start thinking about what you can offer them to prompt them to take action. This is where your creativity comes into play.

Your offer could be anything from a discount or free shipping on purchases to a contest or sweepstakes with prizes. 

At the same time, it can be any of the following:

  • Events
  • Templates
  • E-books
  • Online courses
  • Videos
  • Tools

It really depends on your brand, product, and target audience. Make sure that whatever you offer is relevant and valuable to them, so they’re more likely to take advantage of it.

Planning and execution: Turning your ideas into a plan

By this stage

  • You should have a good understanding of your goals and target audience.
  • You should also have some ideas for your offer and how to make your campaign stand out.

 Now it’s time to start putting together a plan for how you will execute your holiday marketing campaign. This will help ensure that everything runs smoothly and that your goals are met.

 a). Create a timeline for your campaign

The first step is to create a timeline for your campaign. This should include key milestones such as when you will launch your campaign, when you roll out any new content or offers, and when the campaign will end. 

Having a timeline in place will help you stay on track and meet all deadlines.

b). Develop your creative elements

Next, it’s time to start working on the creative aspects of your campaign. This could include anything from developing new visuals (e.g., holiday-themed graphics or photos) to creating catchy slogans or taglines. 

If you’re running any ads as part of your campaign, this is also the time to start working on those.

While at it, get the following done:

Build a landing page

What is a landing page? It is a standalone web page created specifically for the purposes of your campaign that people can “land” on when they click one of your ads or links. 

Creating a landing page is an important step in running any online marketing campaign, as it allows you to control the message and experience users have when interacting with your brand. 

It also makes it easy to track how effective your campaign is by providing you with valuable data such as conversion rates.

If you are unsure how to create a landing page, many tools and services can help, such as OLITT, Unbounce, or LeadPages.

c). Put together a promotion plan

How will your get people to your landing page? You’re wasting time, effort, and resources without eyeballs on this page. 

Luckily, there are three most effective ways to generate traffic:


A blog is a website or an online journal that contains informative, often original content. 

Blogging in Kenya helps you attract visitors to your site, build relationships with potential and current customers, and establish yourself as an expert in your industry. 

In other words: blogging = good for business! 

Plus, if you are running a holiday marketing campaign, writing festive-themed blog posts is a great way to promote your products or services while providing valuable information to users.

To get started with blogging, you need to craft compelling blog posts and then promote them through social media, email marketing, or paid advertising.

Read also: Start a Blogging Business in Kenya That Makes Millions.

Social media

As of January 2022, there are over 11.8 million active social media users in Kenya – that’s a lot of potential customers! 

Social media is a great way to connect with your audience, build relationships, and generate leads and sales. 

And during the holiday season, it’s an especially powerful tool for promoting your products or services.

When using social media for your campaign, make sure to post engaging content that will capture people’s attention. You should also use relevant hashtags (e.g., #Christmas) and run targeted ads on platforms like Facebook or Instagram.

Email marketing

Email marketing is a form of direct marketing that involves sending promotional messages to customers or prospects via email. 

It’s an effective way to reach out to your target audience, build relationships, and generate leads and sales. Plus, it’s relatively inexpensive and easy to set up. 

Make sure that your emails are well-written and relevant to your recipients; otherwise, you risk them being ignored or even marked as spam!

d). Time to hit launch!

Now that you’ve put all the pieces of your campaign together, it’s time to hit the launch button! 

Consider bringing in the help of your employees and family members to test-run the campaign and ensure that everything is working as it should. 

Once you are confident that everything is in place, go ahead and start promoting your campaign to the world.

Measuring success: How will you know if your campaign was successful?

This is the final stage of creating a perfect holiday marketing campaign in Kenya. 

After your campaign has been running for a while, it’s important to take a step back and analyze its performance. This will help you understand what worked well and what could be improved for future campaigns.

There are several key metrics that you should track, such as:

  • The number of leads: How many people signed up for your offer?
  • Conversion rate: How many of those leads turned into customers?
  • Revenue: How much money did you generate from the campaign?
  • Customer satisfaction: Did your customers enjoy their experience with your brand?

You should also track any important engagement metrics, such as:

  • The number of social media likes and shares: How much reach did your campaign have on social media?
  • Email open rate: How many people opened your emails?
  • Click-through rate (CTR): How many people clicked on the links in your emails or ads?

Finally, don’t forget to ask your customers for the feedback! This can be done through surveys or simply by asking them what they thought of the campaign. 

Their input will be invaluable in helping you improve future campaigns.

Read also: Not Getting All You Want From Your Online Marketing? Take These Steps.

Recap of key points

The holidays are a busy time for businesses, so it’s important to have a plan for your holiday marketing campaign. Here are some key points to remember: 

  • Start early: Planning your campaign well in advance will give you the best chance for success.
  • Set a budget: Having a realistic budget will help you stay on track and avoid overspending.
  • Know your audience: Knowing who you’re targeting with your campaign will help create messaging that resonates.
  • Choose the right channels: There are many ways to reach your target audience, so choose the channels that make the most sense for your business.
  • Track your results: Keep tabs on how your campaign performs so you can adjust as needed.

By following these tips, you’ll be well on your way to creating a successful holiday marketing campaign. 

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