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9 Surprising Ways to Use Blogging in Kenya to Your Advantage

Last updated on June 16th, 2023 at 11:38 am

Blogging in Kenya is one of the most popular ways to share content online. It has been around for over a decade and is still going strong.

In this blog post, we will explore how blogging can boost your success in a variety of areas, including business, personal development, and education.

Truth is, blogging can be an excellent way to establish yourself as an expert in your field or niche. You will also get the chance to build relationships with other bloggers who share your interests. This can lead to opportunities that you never would have had otherwise!

Here are sure ways to use blogging to your advantage.

1). Career Advancement

Are you looking for ways to advance your career? If so, you may want to consider starting a blog. Blogging can help you reach potential employers and get consulting clients.

Blogging is a great way to showcase your expertise and share your thoughts on current trends. It also allows you to build relationships with other professionals in your field. As your blog grows in popularity, you may find that it helps advance your career.

If you’re not sure how to start a blog, there are plenty of resources online that can help. And don’t forget to promote your blog on social media sites like Twitter and Facebook.

Starting a blog is a great way to improve your career prospects. So why not give it a try?

The internet has made the world a much smaller place. It is now easier than ever to connect with people all over the globe, and this is especially true for professionals. If you want to advance your career, one of the best things you can do is start a blog.

2). Establish Yourself as an Expert

Blogging is a great way to establish yourself as an expert in your field in Kenya. 


By writing informative and interesting posts, you can show your readers that you know what you’re talking about. 

Additionally, blogging can help you connect with other experts in your industry and build relationships with potential clients or customers (see point 1).

When it comes to blogging, it is important to be consistent and post regularly. This will help keep your readers engaged and coming back for more. 

Additionally, make sure to use keywords in your posts so that they show up in search engine results.

If you are looking to establish yourself as an expert, start blogging today!

3). Grow Your Network

Blogging in Kenya can also be a great way to grow your network. 

See, when you start a blog, you are essentially putting yourself and your work out there for others to see. This can help you to connect with other bloggers and potential clients or employers. 

Additionally, blogging can help you to improve your networking skills. By blogging, you will learn how to connect with others online, which can help you to build better relationships in the real world. 

And with a huge network, comes new opportunities. 

As you connect with other bloggers and professionals in Kenya, you may be introduced to new opportunities that you would not have otherwise had access to. 

So, if you are looking to grow your network, consider starting a blog.

4). Increase Exposure for Your Business

Blogging can also be a great way to increase exposure for your business. 

By regularly posting interesting, engaging content on your blog, you can attract new readers who may not have otherwise known about your business. 

You can also use your blog to share news and updates about your company, which can help keep current customers informed about what’s going on. 

Additionally, blogging can help improve your website’s search engine ranking, which can bring more traffic to your site. 

Considering most businesses are yet to embrace this new trend, you will have an advantage over them.

5). Personal Branding

A personal brand is how others perceive you and what you stand for. It is important to create a personal brand because it can help you stand out from the competition, increase your chances of getting hired, and help you build relationships.

One way to build your personal brand in Kenya is through blogging. 

In fact, a blog is a great way to share your thoughts and ideas with the world, and it can also help you connect with other bloggers and potential clients or customers.

When creating a blog in Kenya, be sure to choose a topic that you are passionate about and that will interest your readers. Write interesting and engaging content, and be sure to use keywords that people are likely to search for.

In addition to writing blog posts, be sure to use social media to promote your blog.

Why do you need a personal brand?

In order to be successful in today’s competitive world, you need a personal brand. 

A personal brand is the combination of your name, image, and values that distinguish you from everyone else. 

Your personal brand can help you attract new customers, raise money, and get jobs. 

And that is why it is important to develop a strong personal brand because it will make it easier for you to stand out from the competition and succeed in your career.

6). Developing Writing Skills

Blogging in Kenya is a great way to develop writing skills. It can help you communicate better, earn more, and even get published.

The best way to improve your writing skills is to write often. This can be difficult if you don’t have a lot of time or if you’re not sure what to write about. 

Luckily, blogging can be a great way to overcome these challenges.

See, when you blog, you are forced to write regularly. This helps you get into a routine and improves your writing skills over time. 

Additionally, blogging gives you the opportunity to share your thoughts and ideas with others. This helps you communicate better and learn how to express yourself clearly.

And writing is everywhere.

You need better writing to craft a job application. You need writing skills to pitch your next startup idea or client.

Now you see the importance of honing that skill through blogging?

7). Connect with Customers and Clients

This is critical if you are on the way to starting and growing a successful business in Kenya.

A blog can be a great way to connect with customers and clients, learn what they want and need, and show them that you’re listening. In addition, blogging can help you build relationships with customers and clients, creating loyalty that can lead to future business.

How does that happen?

What you don’t realize is that blogging provides an opportunity for two-way communication. 

You can share information about your products or services, and ask customers and clients for their feedback. This interaction helps you understand what people want and how they feel about your company. 

And a blog in Kenya also gives you the chance to post replies to comments, creating an even stronger connection.

Sharing news and information on your blog helps keep customers and clients up-to-date on what’s happening with your company. It also demonstrates that you are engaged in your industry and care about your customers’ needs.

It comes down to this:

Customers buy from someone they can trust and relate to. Studies have shown that people are more likely to purchase from a company they feel connected to. 

Trust is built through consistency, communication, and mutual respect. By creating these relationships with customers, you can build loyalty and ensure repeat business.

8). Drive Traffic to Your Website

Now, if you already have a website, you need traffic!

If you want to ensure that your website is getting the traffic it deserves, then you need to start blogging. 

Blogging is a great way to boost traffic to your website and can help you attract new readers and customers. 

By creating engaging and informative blog posts, you can drive traffic to your website and increase brand awareness.

Blogging also helps improve your SEO ranking in Kenya, which can lead to even more traffic. 

In addition, blogging allows you to connect with your audience on a more personal level, which can help build trust and loyalty. 

So if you are looking for a way to increase traffic to your website, start blogging today!

Remember, the more eyeballs on your website, the better your chances of making a sale.

9). Boost Sales

As we’ve already mentioned, traffic is the lifeblood of any website. 

No matter how great your website content is, if no one visits it, you won’t make any sales. That is why blogging is so important for businesses. 

A blog can help you attract more traffic to your website, which can boost your sales funnel and help you make more sales.

Blogging also helps you create a more personal connection with your customers. When customers feel like they know you and your company, they’re more likely to trust you and buy from you. 

Plus, blogging allows you to share valuable content with your customers that can help them solve their problems or meet their needs.

If you are not currently blogging for your business, now is the time to start. Just make sure that your blog posts are high-quality, relevant, and helpful to your audience.

Talking of starting, here is a quick guide on how to get into blogging in Kenya:

How To Start Blogging In Kenya

It’s funny how reading something like this can get you pumped up. Yes, a blog can do wonders both for your personal and professional life.

But if you don’t have one, or haven’t followed the right steps, you will find it hard to see results.

Step 1: Pick A Topic You Are Passionate About

If you want to blog in Kenya, the first step is to pick a topic you are passionate about. It can be anything from your favorite hobby to a cause you care about. The more excited you are about blogging about a topic, the more readers you will attract. 

When choosing a topic, it is important to think about what you want to achieve with your blog. 

  • Do you want to share your thoughts and opinions? 
  • Teach others something new? 
  • Share recipes or travel tips? 

Step 2: Choose A Platform

Now that you have decided what your blog will be about, it is time to choose a platform. 

A platform is a software or service that you will use to create and host your blog. There are many different platforms to choose from, but the most popular ones are WordPress, Tumblr, and Blogger.

Each platform has its own strengths and weaknesses, so it is important to choose one that will fit your needs. 

For example, if you want a lot of control over how your blog looks and feels, then WordPress is a good option. 

If you want a simple interface and don’t need many customization options, then Tumblr or Blogger may be better choices.

Step 3: Set Up Your Blog

Now it’s time to set up your blog. 

This process will include picking and registering a domain name, getting hosting, and installing a theme and plugins. 

Domain names can be registered through a variety of websites. 

But Truehost Kenya is the leading domain name registrar in Kenya.

Be sure to choose a name that is easy to remember and relevant to your blog’s topic. 

Once you have registered your domain name, you will need to find a web host. 

Truehost offers plans starting at around KES 1500 per year. 

Next, you will need to install a WordPress theme (if you chose WordPress as your preferred blogging platform in Kenya). There are many free themes available on the WordPress website, or you can purchase a premium theme from an online store like ThemeForest. 

Finally, you will need to install some essential plugins.

  • Yoast SEO.
  • iThemes Security.
  • UpdraftPlus.
  • WP-Optimize.
  • WPForms.
  • MonsterInsights.
  • WP AutoTerms.

Step 4: Write Your First Post

Now that you have a blog in Kenya, it is time to start writing content. The third step is to answer questions and use tools to identify topics. This will help you provide valuable information for your readers.

One of the best ways to find ideas for blog posts is to answer common questions that people have. 

You can use Google search or a tool like Answer the Public to find popular queries related to your niche. Then, write a post that provides answers or offers helpful advice.

Another great way to come up with content ideas is to use tools that track what’s being talked about on social media and in the news. Tools like BuzzSumo, Google Trends, and Hootsuite Insights can help you see which topics are trending and identify potential blog post ideas.

Step 5: Promote Your Blog

Now that you have some articles on your blog, it’s time to start promoting it. 

In order to generate traffic, you need to use social media and implement SEO techniques in Kenya. 

You should also build an email list so you can keep your readers updated on your latest posts. Here are some tips for promoting your blog:

  • Use social media: Promote your blog on social media platforms like Facebook, Twitter, and Instagram. Make sure to include a link to your blog in your profile and post links to your latest posts on a regular basis.
  • Implement SEO: Optimize your blog posts for search engines by using keywords and adding metadata. This will help you rank higher in search engine results pages.
  • Build an email list: Collect email addresses from your readers and send them regular updates about your blog posts.

Step 6: Keep Writing

When you’ve completed the five previous steps, it is time to keep writing. This may seem like an easy step, but it’s actually one of the most difficult. 

A lot of people start a blog in Kenya and then stop writing after a few posts.

To be successful, you need to be consistent and post regularly. This doesn’t mean you have to post every day, but you should aim to post at least once a week.

Another important part of this step is watching your analytics. This will help you determine which posts are popular and which ones aren’t resonating with your audience.

You can then use this information to create more content that your readers will enjoy.


Blogging can be a great way to improve your business. It can help you connect with customers, improve your SEO, and more. 

If you’re not using blogging to your advantage, you’re missing out. 

So, what are you waiting for? 

Start blogging in Kenya today!

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