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7 Items To Sell In A Cosmetic Shop In Kenya

Looking for items to sell in a cosmetic shop in Kenya? In Kenya, the world of cosmetics and beauty is growing fast! More and more people are excited about looking and feeling great. If you’re thinking about starting your own cosmetic shop, you’re in the right place.

Overview of the Growing Cosmetics and Beauty Industry in Kenya

The beauty industry in Kenya is booming, and it’s not just for grown-ups. People of all ages are interested in makeup, skincare, and feeling fabulous. From fancy lipsticks to skincare goodies, there’s something for everyone.

Types of Items That Have High Demand

Wondering what to put on your shop shelves? Well, some things are super popular in Kenya right now. People really love quality skincare products, colorful nail polishes especially gel polish, and cool hair accessories. These are the things that fly off the shelves and make customers smile.

Get ready to explore the exciting world of cosmetics and discover what Kenyan folks can’t get enough of!

#1. Skin Care  

Affordable Facial Cleansers, Creams, and Toners

Consider offering a variety of facial cleansers, creams, and toners that are gentle on the skin. Make sure to have options for different skin types, like oily, dry, or normal. Affordable choices allow more people to enjoy good skincare.

lady with skin care face mask

Anti-Aging Serums and Treatments

Help your customers keep their skin looking youthful by stocking anti-aging serums and treatments. These products can reduce the signs of aging and promote healthier skin. Provide options suitable for different age groups and skin concerns.

Body Lotions and Whitening Products

Include a selection of body lotions to keep the skin moisturized and soft. Additionally, consider offering whitening products for those interested in brightening their skin tone. Ensure these products are safe and suitable for various skin types.

#2. Haircare 

When setting up your cosmetic shop, consider stocking up on a variety of haircare products. Here are some must-haves:

hair products image

Shampoos, Conditioners, Oils for African Hair

Offer shampoos and conditioners specifically designed for African hair types. Look for products that provide moisture and nourishment.

Include oils like coconut or shea butter oils that work well with African hair. These can help keep hair healthy and shiny.

Hair Gel, Waxes, Styling Products

Hair gel is a popular choice for styling. Stock up on gels that provide a firm hold without damaging the hair.

Waxes and styling products can add a touch of flair to different hairdos. Look for products that are easy to use and wash out.

Combs, Brushes, Extensions, Wigs

Basic combs and brushes are essential for everyday haircare. Make sure to have a variety of sizes and styles to cater to different hair textures.

Consider offering extensions and wigs for customers looking for a change or dealing with hair loss. Choose quality products that look natural and are comfortable to wear.

#3. Makeup: Items To Sell In A Cosmetic Shop In Kenya

As you think about starting your own cosmetic shop in Kenya, it’s important to know what kind of makeup products can make your store stand out. Let’s talk about some fantastic items you should consider having in your shop.

shopping cart with makeup

1. Face related makeup

When it comes to makeup, people love choices that match their beautiful skin tones. Make sure your shop has:

a). Foundations for All Skin Tones

Offer foundations that work well for people with darker skin tones. This way, everyone can find the perfect match for their unique beauty.

b). Concealers for a Flawless Look

Provide concealers that help hide any blemishes or imperfections. A flawless finish is something many customers look for.

c). Highlighters for Radiant Skin

Include highlighters that enhance the natural glow of darker skin. They make your customers shine.

2. Eyes related makeup

Eyes are a focal point in makeup. Make sure your shop has a variety of eye products, such as:

a). Eyeshadow Palettes for Every Style

Stock eyeshadow palettes with a mix of colors. This way, your customers can create different eye looks to match their moods.

b). Mascaras for Beautiful Lashes

Have mascaras that add volume and length to lashes. Big, beautiful lashes are a makeup must!

c). Eyeliners for Definition

Offer eyeliners in different shades for that perfect eye definition. It’s a simple way to make eyes stand out.

3. Lips related makeup

A great lip color can complete any look. Make sure your shop has:

a). Lipsticks for Every Occasion

Keep a range of lipsticks in various shades. From bold reds to subtle nudes, there’s something for every mood.

b). Lip Glosses for Shine

Include lip glosses that add a touch of shine. Perfect for those who love a glossy finish.

c). Lip Liners for Precision

Don’t forget lip liners! These help in creating well-defined and precise lip looks.

#4. Nail Care: Items To Sell In A Cosmetic Shop In Kenya

When it comes to nail care, there are a few things that everyone loves to have. First off, you’ll want to have the latest nail polish trends in your shop. People like to keep their nails looking stylish, so having a variety of colors and trendy options is a great idea.

lady picking nail polish image

But it’s not just about nail polish – you should also consider stocking manicure and pedicure kits. These kits usually have everything someone needs to take care of their nails at home. They’re handy and make great gifts too!

For those looking for something a bit fancier, you might want to include acrylics and dip powder kits. These are for creating unique and long-lasting nail designs. Some people love doing their nails at home, so having these kits available could attract more customers.

Remember, offering a variety of nail care items can make your cosmetic shop a go-to spot for people who love taking care of their nails. Your customers will appreciate having options to keep their nails looking fantastic!

#5. Fragrance

When it comes to selling fragrance, consider bringing in international perfume brands. These are popular among customers and tend to attract buyers looking for quality scents. Stocking well-known perfumes can set your shop apart and make it a place people want to visit.

perfume image

Additionally, don’t forget about the budget-conscious market. Offering body mists and sprays at affordable prices can appeal to customers who want to smell good without breaking the bank. Consider having a variety of scents to cater to different preferences.

In a cosmetic shop in Kenya, fragrance is a key category that can make your store stand out. By offering international perfume brands and affordable body mists, you cater to a diverse range of customers. Remember, a well-scented store is a happy store – and one that customers will keep coming back to. 

Read also: How to Sell Land Online in Kenya (And Not Be Scammed)

#6. Accessories: Items To Sell In A Cosmetic Shop In Kenya 

In your cosmetic shop, it’s not just about makeup products. Adding some key accessories can enhance your customers’ shopping experience.

makeup brushes image

1. Makeup Brushes and Cosmetic Sponges

Every makeup lover needs good tools. Stock up on different types of makeup brushes – for eyeshadow, foundation, and blush. Cosmetic sponges are great for applying and blending foundation smoothly. Having a variety ensures your customers can find the perfect tools for their makeup routine.

2. Headbands, Hair Wraps, and Caps

Complete the beauty routine with stylish headbands, hair wraps, and caps. These not only keep hair away from the face during makeup application but also add a touch of fashion. Consider offering a range of designs and materials to suit different preferences.

3. Mirrors, Jewelry Boxes, and Pouches

A well-equipped makeup station needs good mirrors. Make sure to have mirrors of various sizes, including compact ones for on-the-go touch-ups. Jewelry boxes and pouches provide a neat way for customers to organize and store their beauty essentials. Consider including mirrors with lights for a glam touch.

By offering these accessories in your cosmetic shop, you’re not just selling products – you’re creating a one-stop destination for beauty enthusiasts. Keep in mind the diverse needs of your customers and offer a variety of choices. Your shop will not only have great cosmetic products but also the accessories needed to make every beauty routine special. 

#7. Emerging Products

In the world of cosmetics, there’s a rising interest in natural ingredients and organic products. Customers are becoming more aware and prefer items that are good for their skin and the environment.

organic products image

Growing interest in natural ingredients and organic

Consider stocking up on skincare and beauty products that boast natural ingredients. Look for items with aloe vera, coconut oil, and chamomile. These natural goodies can make your customers’ skin happy and healthy.

Trends like Korean skincare, henna dye, shea butter

Korean skincare routines have become a trend, and people love the results. You might want to include Korean skincare products that promise clear and glowing skin. Additionally, henna dye is gaining popularity for its natural hair coloring properties. It’s a hit among those looking for a change without harsh chemicals.

Shea butter is another gem. Known for its moisturizing power, it’s a favorite for skin and hair care. Including shea butter-based products can attract customers looking for natural ways to keep their skin soft and hydrated.

Read also: Make money online on

Conclusion on Items To Sell In A Cosmetic Shop In Kenya

In conclusion, starting a cosmetic shop in Kenya can be a great business idea with the potential for success. To sum it up, here’s a recap of some top-selling cosmetics that are well-suited for the African market.

Firstly, skincare products like moisturizers and sunscreen are essential. People care about their skin, and these items help keep it healthy and protected from the sun.

Next, colorful and bold lipsticks are always in demand. Kenyan customers love expressing themselves through vibrant lip colors, making these products a must-have in your shop.

Additionally, eye makeup, such as eyeliners and eyeshadows, is popular for creating different looks. Many customers enjoy experimenting with their eye makeup to enhance their beauty.

Lastly, hair care products, including shampoos and conditioners tailored for African hair types, are crucial. Supporting natural and healthy hair is a significant trend in the beauty industry.

Remember, the cosmetic industry is always evolving. Staying updated with new developments and trends is vital for the success of your business. Keep an eye on what’s new and exciting in the beauty world to offer your customers the latest and best products.

By focusing on these top-selling cosmetics and staying informed about industry trends, you can build a thriving cosmetic shop that meets the needs of the Kenyan market. Best of luck on your entrepreneurial journey! 

Read also: How To Market a SPA in Nairobi: 6 Proven Strategies

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