How can you make social media work for your small business? Small businesses have a big advantage when it comes to social media. Unlike large companies, they can connect with their customers and followers more personally. They can also be more responsive to customer feedback and questions. However, using social media effectively takes time and …
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It’s that time of year again! The holidays are crucial for businesses, and a well-executed marketing campaign can mean the difference between a successful season and a flop. This guide will show you how to build the perfect holiday marketing campaign, from crafting the perfect message to choosing the right channels. And if you can …
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If you’ve been blogging for a while with no leads or sales, don’t worry- you’re not alone. The internet is full of amazing content, and it can be tough to stand out. However, by following a few simple steps, you can turn your blog into a lead generation machine. Sales is the lifeblood of any …
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International businesses looking for a place for regional or pan-African operations find Kenya to be appealing. This is due to the country’s favorable investment climate, numerous business opportunities, strategic location, and improved ease of doing business. You might be wondering if a foreign national or someone who does not reside in Kenya can open a …
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One of the biggest investors in Kenya comes from the UK. Trading between the UK and Kenya has contributed to the growth of the country. Kenyan entrepreneurs have seized an opportunity to start importing products from the UK to sell. Shipping companies in Kenya make sure shipping of goods from the UK to Kenya is …
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