In this blog post, we will discuss four ways that YouTubers in Kenya can monetize YouTube videos in Kenya and get paid for the content they create.
Many people dream of being a YouTuber, but few know that it is really possible to make money from videos.
The world of YouTube has exploded over the past few years. With millions of people creating videos every day, it can be difficult to stand out.
But if you want to monetize your video content in Kenya, make sure that you follow these 7 steps!
1) Create a great title
For your video title, you want to include the name of who or what is in the video.
For example: “Bill Gates interview with Stephen Colbert”
This will encourage viewers to click on and watch your video instead of others that may have similar content.
The more specific and descriptive you can be about the topic, the better!
It should also just sound good too – so avoid adding keywords like “how” or “the”. This isn’t Google Adwords…this is YouTube! 😉
Your goal here is not to search engine optimization (SEO) for google – it’s maximum exposure and viewership for YT 😉
So make sure it’s a relevant & compelling youtube title as well as pique curiosity 🙂
2). Use high-quality equipment:
You don’t have to go out and spend thousands of shillings on equipment, but it is important that you make sure your video looks good too.
This means using a tripod or stabilizer for handheld shots (this will ensure the camera view never moves), bright lighting (especially when shooting outside!), and sound-dampening materials like blankets in order to remove any echo from recorded audio.
Your viewers are watching these videos because they want quality content!
So give them what they want – high-quality cameras, great audio, etc.
This does not mean spending 100K on pro-level gear; just be aware of how visuals & sound impact viewer engagement!
Remember: Youtube can’t monetize low effort/quality productions
3). Edit your video efficiently:
For YouTubers in Kenya to monetize their content, editing should be epic.
This step is the most time-consuming one, but it will pay off in the end. Step away from iMovie or Windows Movie Maker and invest in a program like Adobe Premiere Pro or Final Cut Pro.
These programs allow you to do professional editing with titles, transitions between clips, audio tracks, etc., giving your video a polished look that YouTube & viewers alike will love!
After all – people want good content – not crappy videos where they can’t hear what’s being said 🙂
You don’t have to edit for hours on end though…a solid 30 minutes should be enough if you use presets (more about this below!)
4) Add captions
Or subtitles in different languages for international viewers to monetize youtube videos in Kenya.
YouTube is a global platform, so if you want to attract as many viewers as possible it’s important that your videos have captions or subtitles available.
In fact, adding these types of subtitles increases the likelihood that someone from another country will watch your video by over 200%!
This means more exposure and new followers for you – easy as pie 🙂
Also…don’t forget about multilingual keywords in the title and description too….you never know where people are searching 😉
If they speak Spanish – make sure there’s some content uploaded on youtube with “Spanish titles” etc…just my thoughts 😉
5). Optimize your camera settings for dynamic lighting conditions and low light situations
This is pretty self-explanatory: if you don’t optimize your camera settings, then the lighting in your videos may not be that great and it could impact viewership.
Although you can always add more lights or reflectors to bring more light into a room during filming, this isn’t always possible – especially on short notice 🙂
Luckily there are some quick and easy ways around this problem…and they all involve using YouTube presets!
These are already set up for optimal performance across different types of lighting conditions (outside/inside) so make sure these are enabled when shooting video (& finally uploading to youtube).
Also, remember….more views = more money!! 😉
6). Keep all profanity out of the video so as not to alienate potential sponsors or advertisers
This is a given, but it’s important to remember that there are young viewers on YouTube and you want your videos to be appropriate for all audiences.
If the video contains profanity or adult themes, then make sure they are not displayed in the thumbnail image (or at least ensure that kids can’t see this!).
Avoid using words like “explicit” or any other wording that might indicate something inappropriate – keep it clean!
This will help maximize viewership as well as potential advertising revenues.
Remember: People don’t have time for poor content with bad audio/visual quality…so KEEP IT CLEAN & PROFESSIONAL!!!
7). Include hyperlinks at appropriate points in the video
This way, viewers can find more information about what you are discussing.
Adding links to products, services, or websites that you mention in your video gives viewers more options for learning about what you are talking about.
This increases the likelihood of increased viewership and engagement with your videos because it allows people to find out more information if they are interested!
It can also help boost ad revenue by increasing traffic to external sites where ads will be displayed.
Don’t forget – If there’s no link – how come someone knows about this product/service?
Make sure your link is in the description box so people can find it!! 😉
Finally, build a community.
For example: Remember YouTube is a community….so engage with others & don’t skirt around opportunities for potential collaboration 🙂
By building relationships through comments/subscriptions/likes – you will increase your visibility and grow a larger audience.
Some people might want to promote their videos on other social media platforms like Facebook or Twitter, but make sure that these sites are not used for self-promotion only…engage with others by commenting, liking & sharing posts too.
This can be beneficial in multiple ways (more exposure + potential sponsors) 🙂
If there’s no engagement then why even bother uploading content?
Make it fun!!
Get creative….add some personality into the video description box so viewers feel connected 😉
Remember…happy subscribers lead to happy advertisers 😀 It’s all about adding value through entertainment.
Ways to monetize YouTube videos in Kenya
1). Monetize ads
Ads are one of the easiest ways to make money with YouTube videos. Google AdSense is the most popular advertisement platform that you can use on your channel, and it will automatically detect what kind of content you have uploaded so that they can serve relevant advertisements.
You don’t even need a certain number of views to get paid for this type of monetization; just upload quality video content and turn on ads!
Your monthly payments will be directly deposited into your bank account each month without any hassle.
How much do YouTubers earn through ads in Kenya?
According to a financial analysis done by Socialblade, around KES25 per 1000 views during 2014 was considered an average income for many channels, but this number can vary depending on the type of video and how many ads it has.
It is also important to remember that YouTubers with millions of subscribers make significantly more than smaller channels, so your earnings will increase as you gain popularity.
2). Monetize through sponsorships
Sponsorships are another easy way to make money on YouTube in Kenya.
Basically, a company will contact you about potentially working together in exchange for compensation in the form of cash or free products.
Some YouTubers have even used Patreon, which allows their audience to donate monthly payments towards them so that they can afford more expensive tools and equipment to improve their videos!
How much do YouTubers in Kenya earn?
Sponsorship is similar to AdSense monetization because it does not require many views before getting paid; usually, around 1000 subscribers is enough for companies to want to start discussing sponsorship opportunities with your channel.
Again, this number varies by case but these figures tend to be pretty accurate when estimating earnings from video sponsorships.
3). Monetize through merchandising
This is another way to monetize YouTube videos in Kenya.
see, merchandising is not usually the first monetization method that people think of when they are starting out on YouTube, but it can actually be a great source of income.
Creating products like t-shirts and mugs with your logo or channel name on them will let users show off their fandom for you in public while also providing an additional source of revenue so that you don’t have to depend solely on video advertisements.
How much do YouTubers earn?
Merchandise sales tend to vary greatly depending upon how popular your videos become.
According to Socialblade data, some channels see earnings upwards of KES2K per day from shirt sales alone!
Of course, most creators get this kind of audience, but it is still a great way to generate money from your videos.
4). Monetizing youtube through Subscriptions
Paid Subscriptions are another common way to monetize YouTube videos in Kenya, where YouTube offers creators who want to earn more revenue for their content.
Essentially you will be able to charge viewers a small monthly subscription fee ($0.99- $14) and they will have access to special perks like ad-free viewing and custom emojis in the comments section!
This has become one of the most popular ways for YouTubers with large audiences (over 100k subscribers) to make money on the site as fans happily pay each month just to support their favorite influencers.
While this can be an incredibly lucrative source of income, it will not be available to you unless your channel has already gained a significant following.
How much do YouTubers earn?
Many large channels are making upwards of KES10K per month through paid subscriptions, but the average amount that smaller creators make is around $25-$50.
However, even this small percentage can really add up over time since many people pay for multiple months at once!
This method especially becomes more profitable as your audience grows in size and continues paying each month without canceling their accounts like some viewers tend to do with AdSense.