In this article, we will reveal some of the best marketing apps in Kenya.
In a nutshell, a marketing app is a digital platform that helps companies develop, manage, and execute their marketing strategy. It provides content and tools to help marketers create engaging content for their campaigns.
Marketing apps are also known as digital marketing platforms in Kenya. They have the ability to provide innovative solutions for businesses of all shapes and sizes. They can be used in a variety of ways like creating content, managing social media accounts, or promoting products/services.
The most common types of marketing apps are:
- Content management systems (CMS) – These allow marketers to create, publish, and manage websites without having to use complicated coding skills;
- Social media management platforms – These let businesses maintain multiple social media profiles simultaneously;
- Search engine optimization (SEO) – This lets companies optimize their website content to rank high when a search engine user searches for their brand.
Top 10 Best Mobile Marketing Apps in Kenya
Here are some of the best marketing apps in Kenya you should have in your phone or laptop.
1). Buffer.
Buffer app is a social media management tool that helps users schedule posts for their social media profiles.
It was developed by Joel Gascoigne in 2010, and it has been downloaded over 8 million times. Buffer app has an intuitive interface with features like scheduling, posting, and analytics.
The tools can be used on different platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. The most popular features are the ability to post at specific times of day or week, scheduling posts based on location or keywords, and the analytics section which enables users to see how many people have seen their post and what time they saw it.
2). Hootsuite.
Another free Buffer alternative. Hootsuite is one of the most popular social media management apps that helps users manage their social media accounts.
Hootsuite can be used to schedule posts, monitor conversations, and build relationships among your followers. It also has a feature called “live” that allows users to watch their accounts as they post.
Hootsuite is a great tool for brands looking to grow their social media presence and connect with customers on the go. It’s also useful for those who want to keep an eye on multiple accounts from one platform.
3). Facebook Pages Manager.
Another one of the best marketing apps in Kenya that comes in handy if you are a social media manager. The role of the Facebook Pages Manager is to manage the Facebook Pages for their clients. They are responsible for posting content on behalf of their clients and connecting with their audience.
The job requires a lot of creativity, as well as patience and understanding. The role is constantly evolving and changing. The manager must be able to adapt to new trends, learn how social media works, and understand the different types of audiences they work with.
The manager also has to be able to work in a team environment, which can be difficult when you’re managing a team that you don’t know personally.
The Facebook Pages Manager mobile comes in handy when you have more than 2 Facebook pages to monitor.
4). Facebook Ads Manager.
The Facebook Ads Manager app is a popular tool among advertisers and marketers in Kenya. They use it to manage their Facebook ads campaigns. It has a lot of features that make the process much easier and more efficient.
- It helps you create, edit, and optimize your ad campaigns
- It helps you track your campaign performance
- It helps you measure ROI for your campaign with the help of insights and reports
The app has been designed with the idea of making ad management easier for small businesses and advertisers.
5). Later.
Still on managing your social media marketing accounts, Later is another app.
Later is an app that allows you to schedule and publish posts for Instagram at your own convenience. It was originally launched as Latergramme but changed its name.
Another powerful feature is the ability to manage multiple Instagram accounts in one place. You can source images from a library or even from Dropbox and Google, and analytics are easy as well with reports on user activity and hashtags.
6). Mention.
If you want to know what people are saying about your brand on the internet, Mention is here for you. This tool has the power to monitor social media, blog posts, and news website and offers up-to-date reports that are tailored to your needs.
7). Canva.
Another one of the best free marketing apps in Kenya is Canva.
Canva is a free online graphic design tool that allows users to create professional-looking images for their content.
This is a popular tool for graphic designers in Kenya who need to create designs for their clients or personal projects. It also has the ability to be used by brands who want to create images for social media posts, ads, and web pages.
It also comes with a wide variety of templates and fonts so you don’t have to worry about finding the right tools.
Never pay for graphics again!
8). Grammarly Keyboard
Grammarly Keyboard is a productivity tool that automatically scans your writing for grammar mistakes, misspellings, and more. It has the ability to help anyone with basic writing skills write with ease. It integrates seamlessly into any other app or document for easy access at all times.
Sometimes it is the little things that can help make your writing more streamlined. This app helps guide you through grammar, removing mistakes, and enabling you to become a better writer. Most important of all, it is completely free so you can use it anywhere on any smartphone.
9). YouTube Studio
YouTube has an app that allows marketers to track their feed throughout the day and update their brand page wherever they are.
It is designed for efficient marketing efforts anywhere on the platform. It also provides analytics about your YouTube account and its performance for insights into improving it.
10). WordPress App
WordPress is a free and open-source content management system (CMS) that is used by many websites, blogs, and web apps. WordPress mobile app allows you to manage your website on the go.
The WordPress mobile app can be downloaded for both Android and iOS devices. It allows you to view your website on a mobile device in a simple, straightforward way. You can also edit your site’s settings, publish new posts or edit existing posts from the app itself.
And is available for iOS and Android devices.
5 Best Free Apps for Teams Who Want More Transparency in Their Business
These 5 free marketing apps in Kenya are best for teams who want more transparency in their business data and don’t need advanced digital marketing in Kenya.
- Hubstaff – This app allows you to track your time, monitor productivity, and view reports on the go.
- Zoho – This app is great for small businesses that need a simple way to manage their workflows and tasks.
- Google Docs – You can use this app to collaborate with your team on documents of any size or complexity.
- Asana – This app is perfect for project management and collaboration, while also providing a range of features that make it easy to manage your projects from start to finish without any hassle whatsoever
- Trello – This is the perfect tool for project management teams that need help staying organized and communicating effectively.
Why Developing a Mobile App is Crucial for a Business?
Developing a mobile app is crucial for a business because it can provide an opportunity to reach out to a wider audience and create an interface that will be easy for them to use.
Mobile apps are becoming the predominant way of accessing information. The number of people using smartphones has been steadily increasing, with more than 3 billion smartphone users worldwide.
The development of apps can be difficult, however, due to their complexity and the need for high-quality content. It is important that businesses have a clear understanding of what they want their app to do before they start developing it.
Businesses are now seeing the value of creating a mobile app for their companies. It is estimated that there will be 4.5 billion people using a smartphone or a mobile device by 2020, and companies are taking note. It can help with marketing, increase customer service, and improve productivity.
Here are some of the importance of developing a mobile app for your business:
Mobile apps can provide a range of benefits for your business. They can help you to increase customer engagement, grow your revenue, and manage your business operations.
The mobile app is a key component in the digital marketing strategy of any business. It is a great way to reach out to customers and get their feedback on products or services.
A mobile app is also an integral part of the digital marketing strategy for any company that wants to reach out to customers and grow its revenue.
In fact, advertising and marketing on mobile apps have also greatly improved. This is notable in the case of mobile ads. Businesses can now analyze what types of messages are being sent to their customers by their devices and learn how to tailor their advertising strategies.
You can also read our guide on how to conduct market research in Kenya.