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How to Earn from Blogging in Kenya (Tried and Tested Tactics)

Last updated on June 16th, 2023 at 11:41 am

Blogging in Kenya is a popular and common form of content creation. The question is, can you make money from it?

It all depends on how you blog. Different types of blogs in Kenya have different monetization methods. Some blogs might not be able to make money at all, while others might generate a lot of revenue for their owners.

There are many ways to make money from blogging in Kenya. There are affiliate programs that offer commission rates for the products or services that the blogger promotes in their blog posts. 

There are also ads that run on the blog which generate revenue through clicks and impressions. 

Lastly, there are sponsorships where companies will pay bloggers to promote certain products or services on their blogs with ads running alongside them. 

However, if you are looking to make money from a blog, it helps to find the right ways to monetize your blog. There are three ways that can help you earn money through your blog: direct ads, affiliate marketing, and sponsorships. 

Here is a deeper look into it.

What are the Best Ways of Earning from a Blog?

a). Serving Ads

The very popular way to earn money blogging in Kenya is through ads. Here, all you have to do is show ads on your website and start earning.

This means that you could also sell advertising space on your blog. Advertisers pay a certain amount of money for the opportunity to put their brand on your blog and to link back to their website in your content.

There are many different types of ads that you can place on your blog, including text-based ads, image-based ads, and video-based ads.

If this sounds interesting, then join Google AdSense.

Google AdSense is a platform that allows advertisers to place text ads on Google websites and pages. It’s a way for companies to display their products or services, and generate revenue.

Advertisers are charged per click for each ad they run through the system, this means that publishers (bloggers in Kenya) earn money whenever someone clicks on these ads.

Pros and cons of serving ads on your blog

Blogs are supposed to be personal and informative, but serving ads on your blog can be beneficial as well as a hindrance.


  • You can use the revenue generated from ads to fund your blog.
  • Your blog will have a higher chance of being seen by more people.
  • You get to learn more about advertising and marketing.


  • It can potentially damage your blog’s credibility if you don’t do it right or if it’s too much of a distraction for readers.

b). Affiliate Marketing

Another popular and effective way to earn money blogging in Kenya is through affiliate marketing.

Affiliate marketing is a form of marketing in which companies, called affiliates, work with merchants to market the merchant’s products and services. In return for each customer the affiliate refers to the merchant, they are rewarded with a commission.

In a nutshell, affiliate marketing is a way for people to earn money by promoting other people’s products and services on their websites or blogs.

To get started, you first need to identify a niche you’d wish to promote their products or services. After that, join an affiliate program in that niche, generate your affiliate links and start promoting.

Pros and cons of affiliate marketing for bloggers

Yes, affiliate marketing in Kenya is a great way for bloggers to monetize their content. It is an easy and flexible way to earn income.

Some of the pros of affiliate marketing are that it is a low-risk strategy, and it allows bloggers to get started with a small budget.

However, some of the cons are that it can be difficult to build up an audience and make money from writing content alone.

Additionally, it is difficult to track your progress and make sure that you are getting the most out of it. You also have to deal with a lot of spammy offers and low-quality products that are often overpriced.

c). Sponsorships

Another way to earn money blogging is through sponsorships. For example, if you’re a fitness blogger, you can get paid by working with a company like Nike or Adidas on sponsored posts about their products and services. The more sponsorships you have, the more opportunities you have of making money from your blog.

Blog sponsorships can come in many forms, such as brand sponsorships, product endorsements, and paid ad placements. Bloggers can also offer their services for free in exchange for sponsorship opportunities.

Sponsorships allow the blogger to take advantage of his or her audience’s attention and use it to promote a product or service without any risk on their end.

On the other hand, you can charge other bloggers to publish articles on your website.

Pros and cons of sponsorships for bloggers

There are many benefits of sponsorship for bloggers in Kenya. For example, they can get access to products and services that they wouldn’t be able to get otherwise. They also receive more exposure and the opportunity to make more money from their blog.

On the other hand, there are also some disadvantages of sponsorships for bloggers. For example, being sponsored means that you have less control over your content and its direction because you have someone else telling you what your content should be about. You also don’t have full control over your brand because someone else is marketing it on your behalf while they profit from it too.

As much as sponsorships bring a ton of money, it is important that you be careful with the sponsorships because the last thing you want is to ruin their reputation by endorsing something that they don’t believe in or giving out freebies that they don’t deserve.

How to Find an Affiliate Network That’s Right for You?

Affiliate marketing networks are a way to make money by promoting other people’s products. It is a form of marketing that works in the same way as traditional advertising. 

You can promote someone else’s product or service, and in return, they will pay you for every sale that you drive through your affiliate link.

Affiliate networks provide access to a wide range of products and services for their members, including banners, text links, webinars, whitepapers, ebooks, and more. 

They also offer exclusive products and services to their members such as email newsletters, private label rights, and software applications.

Choosing an affiliate network is important because it’s the one that offers what you need at the best price point for your business model. What’s more important is choosing one that

How To Build Your Own Blogging Business from Scratch

A blog is a great platform to showcase your skills, expertise, and services. It also helps you build credibility and authority in the industry.

Whether you are just starting out or are looking to start a new blog, there are some things that must be done before launching your blog.

Before getting started, there are a few things you should know:

  • You will need an editor who specializes in SEO to get your blog ranked well. You can hire a professional editor through Upwork or Fiverr. The cost will vary depending on the complexity of the project.
  • If you have the skills to create an eCommerce website, you can sell products on your blog and monetize them.
  • You will need to create a content calendar and set aside time each week for publishing. If you want to make money blogging, you cannot be posting just about anything.

Now, to start a blog in Kenya, follow these steps:

  1. Get your domain name registered and hosting
  2. Register your website with Google
  3. Choose a blogging platform and create your first post
  4. Start publishing articles!

How do I become a blogger in Kenya?

Blogging is an ever-growing field, and with the current demand for Kenyan bloggers, it is difficult to find a job as a blogger in Kenya. The best way to break into this field is by finding work as a content writer or journalist. This can be an entry-level position that will give you the experience and skills needed to be hired as a blogger.

As a blogger, you are part of a growing community of content creators. You can become a blogger in Kenya by registering with a blogging platform and then following these steps:

  • Create an article on the platform
  • Submit your article for review
  • Promote your article on social media

How do bloggers get paid?

Bloggers are paid through a variety of methods, including advertising revenue, affiliate marketing, donations, and Patreon.

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