Securing a website with SSL (Secure Sockets Layer) encryption has become a necessity in today’s digital landscape. It not only protects sensitive data but also inspires trust among users. While free SSL certificates are readily available, opting for a premium SSL certificate brings a range of advantages that set it apart. Here, we will explore into why premium SSL certificates are better than free SSL certificates when it comes to website security.
1. Enhanced Security Features
Premium SSL certificates offer a higher level of security features compared to free SSL certificates. These premium certificates often employ stronger encryption algorithms, such as 256-bit encryption, ensuring robust protection for data transmitted between a website and its users. The advanced encryption provides an added layer of security, especially for websites that handle sensitive information or conduct online transactions, especially e-commerce websites.
2. Dedicated Customer Support
Investing in a premium SSL certificate grants you access to dedicated customer support from the certificate authority (CA). This personalized assistance can prove invaluable when it comes to installing, configuring, or troubleshooting SSL certificates. Premium SSL providers offer prompt and expert support, ensuring that any technical issues are promptly resolved, saving you time and frustration.
3. Trust and Credibility
Premium SSL certificates are issued by trusted and widely recognized companies in partnership certificate authorities like Digicert, Sectigo, Thawte among others. These CAs undergo stringent validation processes and enjoy broader acceptance among web browsers and operating systems. By displaying a premium SSL certificate on your website, you inspire trust and credibility among visitors. Users are more likely to feel confident that their data is secure, leading to increased engagement and conversions. Free SSL certificates may lack the same level of recognition, potentially raising concerns among users about the authenticity of your website.
4. Warranty and Liability Protection
Premium SSL certificates often come with warranty protection provided by the certificate authority. In the event of a security breach due to a flaw in the certificate, the CA may offer financial compensation to affected parties. This warranty serves as an additional safeguard, protecting your business and customers from potential liabilities. Free SSL certificates typically do not offer this level of warranty protection, leaving you exposed to potential risks.
5. Extended Validation (EV) Certificates
Premium SSL certificates frequently include Extended Validation (EV) certificates, which provide the highest level of trust and credibility. EV certificates undergo rigorous verification processes and display the organization’s name in the browser’s address bar, accompanied by a green padlock. This prominent display signifies that your website belongs to a legitimate organization, instilling confidence in users. EV certificates are particularly crucial for e-commerce websites and financial institutions that rely on establishing trust with their customers.
While free SSL certificates can provide basic encryption for websites, choosing a premium SSL certificate brings numerous benefits that significantly enhance website security and credibility. The stronger security features, dedicated customer support, trust and recognition, warranty protection, and the inclusion of Extended Validation certificates make premium SSL certificates the superior choice. As online security continues to be a top priority, investing in a premium SSL certificate ensures that your website not only protects sensitive data but also inspires trust among users, fostering a positive online experience and reinforcing your brand’s reputation.