#9 Easy Ways To Market Your eCommerce Website in Kenya

Kevin

3 years ago

Last updated on June 16th, 2023 at 12:04 pm

In this article, we talked about how to start an online store in Kenya. Today, I am back with strategies on how to market an eCommerce website in Kenya.

As an online store owner, you care about sales.

That’s all.

And to get sales, you need traffic.

Truth is, without traffic, you don’t have an online store in Kenya.

This is why after showing you how to get started, it made sense to come back with marketing tips.

Without wasting time, let’s get right to it.

How to market your online store in Kenya

#1 – Advertise on Social media

Social media in Kenya is growing every day.

In fact, there were over 8.80 million social media users in Kenya by January 2020.

If you are not leveraging these platforms to market your business, you are missing out.

Luckily, everything is free. And if you have to spend money, it is affordable (unless you are hiring someone to do it for you).

For example;

With just KES 1K, you can advertise on Facebook and reach up to 50K people.

Here is what to do;

Learn social media marketing strategies
Create social media accounts
Be consistent with your posting (at least once per day)
Reply every comment

#2 – Content Marketing and SEO

If you want success with your eCommerce website in Kenya, you need a blog.

Yes, just look at these guys at PhonePlaceKenya.com, they rank for many ‘Phone’ keywords in Kenya.

Why is that?

One, they have their SEO on point.

This means that they have optimized their website around the most searched phone keywords in Kenya.

How do they achieve that?

Well, one word; content marketing.

They write a really long and in-depth product description that is fully SEO optimized.

You can do the same.

Write in-depth product description and optimize it for SEO
Write articles on your blog section.
Incorporate other media; videos, images, and infographics

By doing so, you get organic traffic from search engines easily.

#3 – Email marketing

Build an email list.

And then keep marketing your products to them consistently.

Here is how to do that;

First, you need to collect email addresses. To do that, you need to give away something in return for the email address.

The best thing you can do is give out a discount code in exchange for an email address.

Once you have the email, start building a relationship with them. Send helpful messages consistently (daily, twice per week, or any schedule that works with you).

With a list, it is easy to make sales since these are people who have shown interest in your products.

Go sign up with free email marketing software like Mailchimp (only pay when you need it)
Create automated email sequences that help me subscribers understand who you are and what you offer
Your goal should be to build a relationship with each subscriber. To do that, avoid overselling yourself. Only send promotional emails once in every 3 emails.