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7 Best Online Marketing Platforms + How To Use Them

Last updated on September 29th, 2023 at 08:40 am

There are many different types of online marketing platforms in Kenya. Some platforms have been around for a long time, while others have just started becoming popular in the past few years.

The best marketing platforms in Kenya are those that provide the most value for a company and its customers. They offer a variety of benefits to companies, such as customer retention, brand awareness, and revenue generation.

And they can be broken down into three categories: 

  • Online marketing platforms
  • Digital advertising 
  • Traditional media. 

Online marketing platforms make up the bulk of the best-of list because they provide an array of benefits to companies such as customer retention, brand awareness, and revenue generation. 

Digital advertising is also on this list because it provides companies with brand awareness and revenue generation benefits at a lower cost than traditional media. 

With the ability to target customers based on specific interests, it has also become more important for companies to stay relevant in today’s world of digital marketing. 

Finally, traditional media is included because, despite its drawback of diminishing audiences and rising costs, there are still many facets of the industry that can provide a platform for future growth.

6 of the Top 6 Online Marketing Platforms in 2022

The five platforms listed below are the top 5 most popular online marketing platforms in Kenya.

1). HubSpot

Hubspot is a software suite that helps marketers easily create and publish content on their websites or social media channels. It has a wide range of features, including lead generation, email marketing, analytics, website design, and content management.

The benefits of using Hubspot are as follows:         

  • Content Creation- Hubspot helps you create content in minutes with its simple interface 
  • Automation- Hubspot automates your marketing campaigns 
  • Data Collection- You can easily collect data on your audience’s behavior with the help of HubSpot’s analytics tools 
  • Marketing Automation- Hubspot allows you to create ads, content campaigns, and landing pages in seconds.

2). Marketo

Another one of the best online marketing platforms in Kenya. 

Marketo is a marketing automation software that helps companies to manage their marketing activities. It provides digital marketing solutions for their customers and helps them in reaching the right audience with the right message.

Marketo is often used by companies of all sizes and industries. They have an extensive list of features that help both small and big companies to implement a successful digital marketing strategy.

This software has been in use since 2006 and has been widely adopted by many large organizations around the world.

Marketo helps companies increase their ROI by automating all the tedious and time-consuming tasks associated with marketing. It also helps them build their customer base faster.

The benefits of using Marketo are numerous:

  • Marketing automation software that makes it easy for marketers to create and manage emails, landing pages, webinars, and more
  • Helps companies increase ROI by automating tedious tasks like email outreach
  • Builds customer base faster
  • Automation: Marketers can create drip campaigns in minutes with the help of automated emails that can be triggered based on specific events.
  • Segmentation: You can segment your audience based on demographics or behavior for better targeting.
  • Reporting: With reports in one place, you are able to always know what happens in your business.

3). Salesforce Marketing Cloud

The Salesforce Marketing Cloud is an all-in-one platform that helps marketers reach their goals. It provides a wide range of features, such as social media marketing, email marketing, and content marketing.

Salesforce Marketing Cloud helps marketers in various ways – by automating content generation, providing analytics on the performance of the campaigns, and helping with onboarding new customers.

The Salesforce Marketing Cloud can help you with everything from managing your campaigns to tracking your ROI.

4). SEMrush

Another one of the best online marketing platforms in Kenya. 

SEMrush is a leading SEO software and marketing tool. It provides businesses with SEO tools, analytics, and keyword research.

SEMrush is a powerful SEO software that provides businesses with analytics, keyword research, and SEO tools. It is the go-to solution for digital marketers in Kenya who need to identify opportunities for their business. SEMrush has a free trial that lets users test out the features before they buy it.

The best part about SEMrush is its ability to automate the process of monitoring keywords in order to find new opportunities.

5). Google Analytics

GA is another one of the best online marketing platforms in Kenya.

Google Analytics is a tool that helps marketers to understand their performance and make decisions on how to improve their business.

In order to understand the performance of your website, you need to know where your traffic is coming from. Google Analytics helps you with that by providing you with valuable insights into the visitors of your website.

Google Analytics helps marketers to understand what works and what doesn’t work for them. It also provides them with an idea of how much time they need to invest in each marketing strategy in order to see a return on investment. 

6). Hootsuite

Hootsuite is a social media management tool that helps users manage multiple social profiles on different platforms in Kenya. It allows users to schedule posts, track mentions and monitor keywords for trending topics.

Hootsuite provides a lot of features that make it easy for businesses to use it and get the most out of their social media efforts. The platform also has integrations with other tools such as Google Analytics and MailChimp, which helps companies make better use of the data they collect from their social media accounts.

The company was founded in 2008 by Ryan Holmes, Daniel Ha, and Eric Hagen.

5 Best Techniques for Using an Online Marketing Platform Successfully

With the increasing popularity of online marketing platforms in Kenya, many businesses are looking for ways to use these platforms successfully.

Here are the five best techniques for using an online marketing platform successfully in Kenya:

a). Start with a list of goals and create content that will help you achieve them.

For example; there are many different ways to increase your search engine traffic, but the most effective way is by writing blog posts on topics that your audience is actively searching for. 

According to research from HubSpot, high-quality blog posts can drive up to 20% more visitors than low-quality blog posts.

b). Create a content calendar that will help you stay on track.

Content marketing is a huge part of any marketing strategy, but it can be difficult to stay on track when you’re constantly trying new things. That’s where a content calendar comes in.

c). Create your own content as well as repurpose other people’s content.

Content marketing has been a huge success for many companies. It has also changed how companies approach marketing and advertising. There are a variety of ways to create content, both your own and that of others. 

You can create content on your blog, social media platforms such as Facebook & Twitter, or you can hire a content writer to produce original content on behalf of your company.

d). Build your own audience through social media and other channels.

Social media has been a powerful way to connect with other people and build your audience in the process. It’s important to have a social media presence, especially on Twitter and Instagram.

e). Use analytics to find what’s working and what isn’t.

Digital analytics provide a wealth of information about how people interact with your website. These analytics can help you understand what content resonates most with your audience, what content is turning them away, and whether or not you’re reaching the right people at the right time.

How to do online marketing in Kenya

To do online marketing in Kenya, you can follow these steps:

  1. Set your goals. What do you want to achieve with your online marketing efforts? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can choose the right marketing channels and strategies.
  2. Understand your target audience. Who are you trying to reach with your online marketing? What are their needs and interests? Once you understand your target audience, you can create content and messages that are more likely to resonate with them.
  3. Build a website. Your website is your online home base, and it’s essential for any online marketing campaign. Make sure your website is well-designed, informative, and easy to navigate.
  4. Optimize your website for search engines (SEO). SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs) when people search for relevant keywords. This will help you get more organic traffic to your website.
  5. Invest in pay-per-click (PPC) advertising. PPC advertising is a great way to reach your target audience quickly and effectively. You can use PPC platforms like Google Ads and Facebook Ads to target specific keywords and demographics.
  6. Use social media marketing. Social media is a great way to connect with your target audience, build relationships, and promote your products or services. Make sure you are active on the social media platforms that your target audience uses.
  7. Email marketing. Email marketing is a great way to stay in touch with your customers and subscribers, and to promote your latest products or services. Make sure you collect email addresses from your website visitors and social media followers.

Tips for online marketing in Kenya

  • Use local keywords. When doing SEO and PPC advertising, be sure to use keywords that are relevant to your business and location. This will help you reach people who are more likely to be interested in your products or services.
  • Partner with local businesses. You can partner with other local businesses to cross-promote your products or services. For example, you could offer a discount to customers who show a receipt from another local business.
  • Use mobile marketing. Mobile phone usage is very high in Kenya, so it’s important to make sure your website and marketing campaigns are mobile-friendly.
  • Localize your content. If possible, localize your content for the Kenyan market. This could involve using Kenyan English, Swahili, or other local languages.
  • Use social media influencers. You can partner with local social media influencers to promote your products or services to their followers.

Online marketing can be a very effective way to reach your target audience and grow your business in Kenya. By following the tips above, you can create a successful online marketing campaign.

If you need help with your online marketing in Kenya, there are a number of digital marketing agencies that specialize in the Kenyan market.

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