In this article, we will be going over 40 of the best Instagram content ideas that you can use to grow your followers and even drive traffic back to your website/store.
Instagram is a social media platform where people can share photos and videos. It has been around for a while and its popularity keeps growing. With that popularity, Instagram’s content has become a constant headache to most content writers.
The Anatomy of a Perfect Instagram Post
An Instagram post is usually dependent on the content of the photo. The caption can have a huge impact on how people view your photo.
There are several factors to consider when it comes to captions, such as:
- The caption should be fun and light-hearted – It’s okay to have a clever pun, or a personal tidbit about the caption’s subject. However, avoid using sarcasm or snarky humor in your captions because it is not typically liked by followers
- It should be shareable and relatable- A good caption might include a comparison between a specific post and something else, or a personal reflection on the content of your Instagram feed.
- It should be short and sweet – using common words that are easy for the average person to understand. A good caption could say, “Cooking dinner with my baby girl!”The hashtags should also be short and sweet. You can use one of the following hashtags: #food, #dinner, #familytime.
When taking photos for Instagram, here are some tips that should help you make your posts more eye-catching and engaging:
- Use natural light. Make sure your photo is well-lit. Avoid overexposed angles.
- Follow the rule of thirds which makes it easy to position your photo. Divide the frame into 3×3 grid. The subject of your photo should in within the center square where the lines intersect.
- Choose one focal point. Only focus on the details you want to highlight in the photo.
Personal Instagram Post Ideas for Bloggers
Here are some personal instagram post ideas to share;
- What you do in your free time?
- Talk about your day (Where did you go, what did you eat)
- Outfit of the day
- Share an unpopular opinion
- Favorite place in the house
- The books you like reading
- The songs that are always on repeat
- The app you use the most
- The last time you went on a travel
- The worst salon experience ever
- The product you never recommend to anyone
- Your memories (Share a throwback picture, memories with family, remember a friend)
- What I wish I knew before going to college, starting an instagram blog, doing diet, getting married etc
- Talk about birthdays
- 3 things you are grateful for
- Why people hate social media?
- Social media detox and what you did
- Opinion on a trending topic
- Something you are struggling with
- Something you are always scared about
- How you face challenges in life?
- How you get motivated every day?
- What’s your next plan? Your dreams?
- What’s in your wish list?
- If you ever get a chance to travel, where would you go?
- Comment on a youtube video
- Share a new restaurant, online site, youtube channel
- Morning or evening person?
Instagram post ideas for fashion bloggers
If you are a fashion blogger, here are some of the best Instagram content ideas to inspire your creativity.
- your outfit of the day (#ootd)!
- showcase a flat lay of trending seasonal items you’ve picked up
- post a top down photo of your favourite shoes in a circle
- photo of your closet – talk about how you keep it organized
- share tips for how to take great care of your clothing and accessories
- review a popular new accessory or beauty product
- talk about your wardrobe staples
- do you have a capsule wardrobe? Share how you built it
- an image featuring a piece of clothing you love and have had forever
- post a photo of you in a trendy outfit at home / or work
- tips for being stylish at work
- do a try on session video – be sure to speed it up!
- how do you store seasonal items? Offer ideas
- share tips for keeping your purse organized
- show off your kicks – whether from a top down point of view or feet up!
- flat lay an upcoming outfit – post yourself wearing it later that week or in your stories that day!
- talk about how you plan your outfits
- your favourite fashion websites or publications
- feature an outfit made up of only one brand – be sure to tag them and use their brand hashtags!
Instagram Content Ideas for Lifestyle Bloggers
If you are a lifestyle blogger and looking for the best Instagram content ideas, here they are:
- post an outfit
- share a product you love
- take a photo at your favourite local work spot
- behind the scenes image at home or at work
- create a social media graphic using Canva or PhotoShop
- take a photo in front of a colourful backdrop
- share how you take your coffee
- offer productivity tips
- talk about what you did on the weekend
- tell followers how you spend your time off
- top down photo of your kicks
- celebrate a milestone
- celebrate your blogging anniversary
- announce a new business or achievement
- host a giveaway
- create a quote graphic with Canva or PhotoShop
- host a challenge
- what you’re listening to
- shows you’re watching
- games you’re playing
- post a collection of photos
- books and/or magazines you’re reading
- your goals for the month
- larger goals for the year
- ask your audience what they want to see more of
- run a poll
- top down image of a beautiful meal
- celebrate a micro-holiday
- your fitness routine
- share a recipe
- ideas for how to unwind after a long day
- share interesting statistics related to your niche
- create and share a freebie
- introduce your family
- introduce your pet
- post a photo from your latest trip
- photo from a hike or in nature
- photo of beautiful local architecture
- topdown image of your planner
- offer organization tips
- share a funny quote on a letter board
- celebrate the start of a new month
- celebrate starting a new year
- share your best nine
- celebrate a national holiday from your heritage
- talk about your cultural background
- talk about a memory from your childhood
- talk about a defining moment in your life
- your latest manicure
- a photo with your kids
- a photo with your significant other
- post a photo of your steering wheel and what you’re listening to
- post a photo of a newly renovated or decorated space
- share a photo of a project you’re starting
- post progress teasers for the above
- create a cute twinning photo
- post a selfie
- post a top down photo
- create an IG-worth styled photo
- share your beauty routine
- talk about your skincare routine
- post a photo of seasonal decor
- product launch
- what’s in your bag
- share a discount
- visit a garden
- share your garden
- treat yourself to a bouquet
- share a deconstructed flat lay – food, tools, etc.
- use white space
- capture the sunrise
- share a challenge you’ve overcome
- time management tips
- share a photo to make your followers laugh
- create a collage
- talk about an event that changed your life
- ask your followers to do something
- share a product collection or set – lipsticks, etc.
- create a nature flat lay
- tell a story
- share why you started your business
- share an opinion
- share what motivates you
- post a photo from a recent event you attended
- share a photo from a concert you attended
- share an image of your Black Friday haul
- Black Friday specials you’re shopping for
- photo of your Christmas tree
- share an image of the bottle you’ll be popping this new years
- share a photo that uses a SnapChat filter – here’s a cute one by BougeMama
- share another platform your followers can find you on
- share an update
- answer a question you get asked often
- feature an employee, friend, or family member
- post something inspirational
- unveil a new product – could be a new category of your blog
- post a video tutorial
- post a photo of a photo
- post a photo of you taking a photo
- post a photo of a healthy meal or shake
- create a hyperlapse video
- share a beautiful interior
- post a photo of your Thanksgiving feast
- share your Halloween costume
- share what’s in your little one’s Easter basket
- share a photo of fun in the sun!
- share an accessory focused image
- style an outfit with a wide
- start an Instagram post series
- share a blooper or IG photo fail
- take a walk in the park
- share beautiful lights
Instagram Content Ideas for Fitness Bloggers
Here are some awesome content ideas for fitness bloggers.
- post a workout routine tutorial
- share an image of your favourite space to workout
- feature a favourite supplement
- flat lay of what’s in your gym bag
- share your fitness playlist
- post a list of ideas for working out when you’re super busy
- share one of your go to meals
- flat lay of your workout clothes
- create a workout graphic – i.e. highlight a move’s benefits
- post an image of you doing your favourite workout –
- share before and after photos of yourself or fitness clients
- feature a healthy snack or meal idea
- how you incorporate supplements in your day
- share your workout schedule
- how you spend your days off from the gym
- talk about the turning point in your fitness life – what made you get serious about fitness?
- feature another Instagram user that inspires you – link to one of your favourite tips or workouts!
- share ideas for working out at home
- post ideas for working out on the go
- feature the benefits of exercise – talk about your own personal experience