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How To Find a Genuine Online Business in Kenya

In this article, we will discuss some ways you can find genuine online business ideas in Kenya. 

The abundance of online business ideas can be overwhelming. There are a lot of online business ideas in Kenya that are not genuine and will not work in the long run. 

For you to avoid wasting time and money, we need to be aware of them and make sure we are only investing in genuine business opportunities.

What is a Genuine Online Business Idea?

A genuine online business idea is one that has been proven to be profitable and successful. It is a business that can provide a return on investment and an income opportunity to the owner.

There are many ways in which you can make money with an online business

You can sell products, create digital content, or offer services. But not all of them end up making you any money.

5 traits of a genuine online business

Genuine online businesses are often small and independent. They are not owned by a large corporation or a conglomerate. They have their own unique voice and they stand out from the crowd.

The 5 traits of a genuine online business is that they:

  • Have a clear brand identity
  • Are transparent with their pricing and policies
  • Are focused on the customer experience
  • Offer value to the customer through products and services that they provide
  • Have an efficient sales process

A genuine online business is built on trust. They build relationships with their customers who have come to know, trust, and value them.

At the same time, a genuine online business in Kenya provides a service that the customer needs and requests in a way that can be trusted.

A genuine online business has an ethical policy for treating customers fairly and honestly.

And finally, a genuine online business always follows through on the promises they make.

Especially that part of value, if you can’t figure out what the business is selling, hold onto your wallet! In most cases, a stranger who comes to you here in Kenya who wants to introduce you to an ‘opportunity!‘

In most cases, the business they are selling you sounds shady and asks you to be open-minded and have ‘success mind.‘

Someone once said, if you can’t see the product a business is selling, you are the product!

How to Find Genuine Online Business Ideas in Kenya

a). Search for success stories

Success stories from people who have already been through the process of starting a business are much more reliable than random online articles and reviews. These stories not only provide motivation but also point out the specific needs that need to be met in order to succeed with your online business idea. This can also help you identify the mistakes that you should avoid.

b). Look for niche markets

If your online business idea is something that can be found within a specific niche, it will likely have a much better chance of succeeding. For example, if you are considering starting an online pet store, this would be a good opportunity because there is already a lot of demand for them and they are not currently being fulfilled by other businesses.

c). Do your research on competitors

Make sure that you’re aware of the type of competition that is out there for your online business idea. This will help you to identify which aspects of competing with these businesses are most important for you to focus on in order to increase your chances of success. How much does an online business cost to start? Would that make my business idea viable? What are the future plans for this business?

If you’re going to work in an area already saturated with competition, it’s very important that you identify what sets your company apart from others and how appealing your offering is.

Whether it’s a unique product, a superior level of service or something else entirely, it’s crucial that your company can offer a differentiating factor in order to be successful.

Differentiation is important for two reasons:

  • Differentiation allows you to charge a higher price for your goods or services and
  • It keeps customers coming back because they know what they’re getting when they choose you. If you don’t have any particular differentiating factor, you might want to rethink your business plan.

The Top 3 Strategies to Start a Successful Genuine Online Business Idea

The internet has changed the way people consume information and interact with each other. It has also changed the way people start businesses.

The top 3 strategies to start a successful online business idea are:

  • Create a niche that is in demand
  • Build your brand
  • Build a community of customers.

Here’s a deeper explanation of each of these strategies

a). Niche

A specific or limited market; a professional area in which one can work. To start a successful business online, you need to serve a niche.

There are tons of niches to choose from and each one is different. Find one that matches your interests and go for it.

b). Build your brand

Establish an identifiable personal identity and reputation in the marketplace. To build a successful online business, establishing an identifiable personal identity is key.

Brands help make your message memorable and unique, which makes it easier for you to stand out in your market space. For example, the brands “Nike” and “Apple” have become synonymous with the consumers they serve.

c). Build a community of customers

Create relationships with consumers, share useful information and develop trust.

When businesses work with consumers, they must keep in mind that the most important relationship is the one between the business and its customers. 

By creating trust and developing relationships with consumers, a business can grow exponentially.

6 Best and Genuine Online Business Ideas You Can Start Now

There are many ways to start an online business these days. It is not just about the idea anymore. You can also make money by selling a product or service on your website, or you can create a blog and monetize it.

Here are the 6 best and most genuine online business ideas you can start now in Kenya:

1). Blogging

Blogging is a type of journalism that involves publishing regularly on the Internet. It allows you to write about your thoughts, experiences, and research in a personal manner.

Bloggers are not only writers but also entrepreneurs who focus on making money from their blogs by selling advertising space or by generating revenue through affiliate marketing.

2). Podcasting

Podcasting is a digital audio broadcasting service typically distributed over the Internet. The term podcasting is often used to describe the act of recording and producing podcasts.

Podcasts in Kenya have become an integral part of our lives in recent years. The ability to listen to podcasts on the go has made it possible for people who are driving, cooking, walking, etc., to still be able to enjoy their favourite shows.

Podcasts are also a great way for companies and organizations to reach their target audience and market their products and services.

3). Affiliate Marketing

Affiliate marketing is a business model that allows individuals to earn commissions by promoting the products of other companies. The affiliate may receive a commission on a sale they make, or they may be paid per click.

The most common form of affiliate marketing is when the marketer pays people to promote their product. These affiliates are often referred to as “affiliates” or “referrers.” The marketer pays these affiliates when they make a sale or generate multiple sales for them.

4). Selling Products on Your Website

Another one of genuine online business in Kenya

Selling products online is one of the most popular ways for a business to generate revenue. There are many different ways for a website to sell its products.

As an example, let’s say your company sells high-end clothes at an expensive price point and you want people to know about your company and buy your clothes. 

You could create a blog post with tips on how to dress well or even do an interview with someone who has been successful in dressing well or you could put up ads on Facebook or Instagram that advertise your products and services.

5). Selling Services Online

Another one of the genuine online business is a business that sells services online. You can sell writing services, coding skills, and bookkeeping skills among others.

The most important thing about selling services online is that it has to be done in an authentic way, which means you need to learn how to create compelling content that will help people buy from you.

6). Online Courses

Online courses have become a new way to learn and teach. They offer an easy, convenient, and affordable way for people to learn new skills. And that is why it makes a profitable business to create and sell online courses.

Final thoughts

Scammers are always on the lookout for people who are vulnerable to getting conned. They can easily find out where people are looking for help online and take advantage of them.

The best way to avoid being a victim is to be vigilant and careful about what you’re doing online. You should be aware of the types of scams that exist, how they work, and how you can avoid them.

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