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8 Email Marketing Tools To Help Grow Your Business

What are email marketing tools?

These are different types of software and applications that allow a marketer to create, send out, optimize email campaigns, and keep track of them as the campaigns gain speed.

Email marketing tools are used for email design, email building, sending emails, optimizing emails, measuring email metrics, and generating email reports. 

Among the many types of email marketing tools, an ESP, or email service provider is the most popular type. 

Ensure that the features provided by an ESP, or by any other type of email marketing software tool are perfectly suitable to your strategic business goals.

Most of the time businesses waste their money on tools with features that they neither need nor use. Others try to save money by selecting an ESP that doesn’t have all the features they need.

What to consider when choosing an email marketing tool?

1. Establish Your Goals

Email marketing is one of the marketing strategies. And therefore Identifying your goals will help you find the best tools for marketing your business.

Some of the most popular objectives in marketing are to raise open rates, enhance click rates, grow website traffic, customize customer paths, combine email and CRM for more customer insight, utilize automation, nurture prospects, increase leads and sales conversions, and analyze revenue with attribution.

Although elements like creative content and positioning, influence how successfully you can deliver creative content, email marketing software can also have a significant effect.

Related: Are You Making These 14 Email Marketing Mistakes?

2. Match the Features to Your Goals

After identifying your goals, look for the platforms that can help you get there. Use the many available options to gather data and develop actionable intelligence.

You can make a spreadsheet with your needs and add platforms as you find them to fit your requirements.

3. Pick The Right Plan

Email marketing plans have a few elements in common. It is therefore important to be keen when choosing a plan. Below are some of the factors to consider when matching your budget to your preferred tool:

Pricing Options

Email platform pricing is mostly divided into two categories: 

  • monthly pricing 
  • annual plan

The monthly pricing is usually based on a pay-as-you-go model, which means it’s not a long-term contract and so you can cancel it at any time.

On the other hand, annual plans are offered at a monthly discount and must be paid in advance.

It is advisable to first try a new platform before committing to an annual plan, if possible. 

Subscriber Counts

Based on subscriber counts and emails sent, email marketing platforms as a transactional business estimate the cost of access to features and capabilities.

Now that you have an idea of what you should look for when choosing an email marketing tool, let’s take a look at 8 email marketing tools that will help you grow your business.

8 Email Marketing Tools to help you grow your business in 2023

#1. HubSpot

HubSpot is an all-in-one marketing platform that provides you with all the tools you need for managing and measuring email campaigns. It’s also good for managing and measuring social media campaigns, as well as content marketing campaigns.

In addition to that you can also use the platform to create automated workflows that allow you to effortlessly set email subscriber triggers and nurture leads into customers (or whatever else you want them to do).

The marketing platform makes it simple to create, personalize, and optimize emails without the help of designers or IT. It can be used independently or together with some of their other products, such as Marketing Hub and CRM. Combining your email marketing with a detailed contact list and on-site workflows makes it much more powerful.

It also offers a variety of pre-made email templates and with its drag-and-drop builder, creating great emails will be easier since no coding or development experience will be needed.

HubSpot is easy to use and it lets you personalize your layout, add calls-to-action and images, and change the text and colors to match your brand.

The A/B testing software in HubSpot is also fantastic. After sending emails, use it to go into your campaign monitor to see which ones performed well and why.

HubSpot Free Features

  • Single user access
  • Unlimited subscribers
  • Send up to 2,000 emails per month
  • Limited landing page and form features
  • Drag and drop editor
  • Ability to create 5 email templates
  • Extensive template library
  • Segmenting 5 active and 1,000 static lists.
  • Integration with other Hubspot products
  • Multi-language content creation
  • 24/7 online support


HubSpot Email Marketing offers free service for up to 2,000 emails per month, with additional plans beginning at $50 each month.

Best For

HubSpot can be used by businesses of all sizes but its free plan targets individuals or small teams.

#2. Sendinblue

SendinBlue is a French email marketing company that offers both free and paid plans. Their free plan offers up to 1,000 subscribers and 20,000 emails per month. The paid plan starts at $9 per month for up to 200,000 emails sent monthly and the prices vary depending on your volume).

SendinBlue has transactional email services, newsletter services, and marketing automation services.

The marketing tool also provides a mobile app for those who want to track campaign performance from their smartphone or tablet. This can be very helpful especially when you are sending out messages during off-hours when you may not be able to get online as easily as during typical business hours.

Sendinblue has a send-time optimization feature that “takes the stress out” of scheduling your email campaigns as their “machine learning model” analyzes each recipient and schedules the time for you.

It also offers lead nurturing tools such as landing pages, sign-up forms, Facebook ads, and retargeted ads. With all this, you can cultivate an audience, lead, and customer growth.

Sendinblue Free Features

  • Single user access
  • Unlimited subscribers
  • Send up to 300 emails per day
  • Email automation is limited to 2,000 contacts
  • Transactional emails
  • Advanced segmentation
  • Drag and drop editor
  • Customizable email templates
  • SMS and WhatsApp campaigns
  • Email support
  • Branded emails

Best For

It is an intuitive platform for growing businesses. 


Sendinblue free plan allows you to send unlimited emails and receive up to 300 contacts each day. Their paid plans start at $25 per month.

#3. MailChimp

Mailchimp is one of the most famous email marketing service providers in the world, which also gives an email marketing service plan that is totally free forever.

It has a drag-and-drop email builder, autoresponders, contact segmentation into groups, and simple analytics tracking. You can also set delivery times based on the user’s time zones, as well as geolocation-based segmentation.

You can easily integrate with WordPress, Magento, Shopify, and a variety of other platforms.

Mailchimp Free Features

  • Single user access
  • Up to 500 subscribers
  • Send up to 2,500 emails per month (daily limit of 500)
  • Basic list segmentation and tags
  • Landing page and form builder
  • Audience dashboard with surveys
  • Access to basic templates
  • Basic reporting and analytics
  • Email support for the first 30 days
  • Branded emails

Best For

The free plan allows beginners to experiment and learn the ins and outs of email marketing.

If you are close to or above the subscriber limit, you might want to consider a different plan.

#4. GetResponse

GetResponse is a great email marketing tool for marketers and small business owners. You can acquire a lot of leads, put them in the correct workflows, and turn them into returning customers using tools and features like audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software.

it has a completely automated and very easy-to-use tool called Autofunnel that can be used to build sales, generate leads, send transactional emails, invitations to webinars, and other types of funnels.

They offer excellent customer service and online training sessions for new users and live chat support that is available by phone or email 24 hours a day.


The software is also affordable, with the basic plan starting at $15 per month.

#5. ConvertKit

ConvertKit is an all-in-one email marketing platform that focuses on online creators, such as YouTubers, bloggers, podcasters, and course creators.

It is popular among creators due to its ability to monetize your services directly from your account. They also have an amazing feature “Creator University” which helps novices understand and build a thriving online business.

ConvertKit Free Features

  • Single user access
  • Up to 1,000 subscribers
  • Unlimited email broadcasts
  • Ability to create unlimited landing pages and forms
  • Access to audience tagging and segmentation
  • Email template and image library
  • A/B split testing
  • Sell digital products & subscriptions
  • Community support
  • Access to ConvertKit’s Creator University


It has affordable plans starting at $29 per month.

Best For

The easy-to-use marketing tool is perfect for beginners looking to improve their marketing efforts.

For beginner YouTubers, this tool can help boost your audience engagement, level up sales, and expand your brand.

For professional bloggers, authors, and marketers, ConvertKit can be the email marketing tool you need. 

#6. Drip

This powerful enterprise email marketing platform is used by bloggers, digital marketers, and eCommerce websites. Drip provides a variety of tools that help with marketing automation, sales funnels, and personalization.

Popular website builders, like WordPress and WooCommerce, are seamlessly integrated with this email software making it simple to add pop-ups and opt-in sign-up forms to your website and capture more leads.

Drip Unique Features

  • Intelligent marketing automation features
  • smarter email segmentation
  • split testing features for subject lines,
  • list groupings,
  • and a visual automation workflow builder.

Drip’s support options offer live chat, webinars, automation training, extensive courses, free guides, and superb documentation. You can send bulk emails while interacting and engaging with each customer on a personal level through the use of its sophisticated eCommerce marketing automation

Its eCommerce revenue attribution feature tells us how much revenue each email marketing campaign generates, and its integration with Google Analytics helps you understand which email influenced what.

Through the use of SMS notification feature available to all plans, you to communicate with your customers via email and SMS. 


Drip offers free plans and free trials, with their monthly plans starting at $19.

#7. Constant Contact

Constant Contact has over 10 million users in the email marketing industry. It is popular mainly because of its user-friendly drag-and-drop email builder. Through this tool, you can quickly produce new emails that are visually appealing and consistent with your brand without any coding skills.

This is a fantastic email marketing platform that is great for anyone who is just getting started with email marketing. You can easily add text, images, videos, coupons, polls, and events to any email.

Although the platform offers a free plan to try out its features, you have to pay for you to be allowed to continue using the service.

Their mobile app allows you to send emails on the go and track your results right away which means you get to adjust your strategy as needed. The main advantage of this automation is that you can send welcome messages to new subscribers and set up campaigns based on what they do. 


They offer a 60-day free trial, which is one of the best offers from email marketing platforms. Their plans start from $20 per month

#8. AWeber

AWeber is a great email marketing tool for businesses of all sizes. The platform is also on a mission to make an impact on small businesses besides being a tool for businesses of all sizes.

Their email marketing tool is the one-stop shop for any small business. They have an easy-to-use platform that allows you to create and optimize email newsletters, landing pages, workflows, and more.

The platform seamlessly integrates with many platforms, including Facebook, WordPress, and Shopify. Its smart design tool takes the heavy lifting out of creating branded email templates by picking out your key design features from your website URL in seconds.

AWeber Free Features

  • Single user access
  • Up to 500 subscribers
  • Send up to 3,000 emails per month
  • Ability to create a single email list, landing page, and email automation
  • Basic email templates
  • Email smart design tool
  • Drag and drop builder
  • Access to thousands of professional images
  • Simple subscriber and message analytics
  • 24/7 support through chat and email

Best For

It’s perfect for beginners who are looking for a platform that is easy to use with a wide variety of features. 

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