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7 Best E-commerce Platforms for Selling Clothes Online in Kenya

The e-commerce industry in Kenya is booming, and more and more people are choosing to sell online.

If you’re looking to start an online clothing business in Kenya, you need to choose the right e-commerce platform to sell your clothes online.

In this blog post, we will discuss the seven best e-commerce platforms for selling clothes online in Kenya. We will cover the features, benefits, and drawbacks of each platform, so you can decide which one is the best fit for your online business.

Note: This list is not exhaustive, and new platforms may emerge in the future. It is always important to research and choose the platform that best suits your unique business needs and requirements.

Without further ado, let’s dive into the seven best e-commerce platforms for selling clothes online in Kenya!

1. Jumia

About Jumia

Jumia is one of the largest and most popular online shopping sites in Kenya. It is a one-stop shop for a wide range of products, including fashion, electronics, home goods, and more. Jumia offers a great opportunity for businesses to reach a large number of customers and sell their products online.


  • Marketplace: Jumia is a marketplace, which means it connects buyers and sellers. As a seller, you can list your products on the site and reach a wide audience of potential customers.
  • Wide Range of Products: Jumia offers a diverse range of products, including clothing, electronics, home goods, and more. This allows you to sell a variety of items and reach a broader customer base.
  • Online Payment Options: Jumia provides secure online payment options, making it convenient for customers to make purchases. It also offers a cash-on-delivery option, which is popular in Kenya.
  • Seller Support: Jumia offers support to sellers through its seller center, where you can find resources and guidance to help you succeed on the platform.


  • High Traffic: Jumia is a well-established and trusted online shopping site in Kenya, with a large number of visitors. Listing your products on Jumia can give you access to this vast pool of potential customers.
  • Brand Recognition: By selling on Jumia, you can leverage the platform’s brand recognition and trustworthiness to boost your own brand’s visibility and credibility.
  • Convenience: Jumia offers a convenient and user-friendly platform for both sellers and buyers. Listing your products and managing your online shop is straightforward and simple.


  • Competition: Due to the high traffic and popularity of Jumia, there is also a lot of competition from other sellers. This may make it challenging to stand out and get your products noticed.
  • Fees: Jumia charges fees for listing products and selling on the platform. While these fees can be worth the investment, they are something to consider when planning your business expenses.

2. Kilimall

About Kilimall

Kilimall is another prominent e-commerce platform in Kenya, often referred to as the “Amazon of Africa.” It offers a wide range of products, including electronics, fashion, home goods, and more. Kilimall provides a great opportunity for businesses to sell their products online and reach a wide audience.


  • Variety of Products: Kilimall offers a diverse range of products, allowing you to sell various items besides clothing. This includes electronics, home appliances, beauty products, and more.
  • Online Shopping Festival: Kilimall hosts an annual online shopping festival, similar to Black Friday, which drives high traffic and sales. This presents a great opportunity for sellers to promote their products and boost revenue.
  • Seller Center: Kilimall provides a dedicated seller center with tools and resources to help businesses manage their online shops effectively.
  • Secure Payment Options: Kilimall offers secure online payment methods, including mobile money and credit cards, ensuring a safe and convenient shopping experience for customers.


  • High Traffic and Sales: Kilimall is a well-known and trusted e-commerce platform in Kenya, attracting a large number of online shoppers. This high traffic can translate into increased sales and revenue for your business.
  • Diverse Customer Base: Kilimall serves customers across Kenya, offering your business exposure to a diverse range of buyers from different regions.
  • Marketing Support: Kilimall provides marketing and promotional support to sellers, helping them reach a wider audience and boost their online presence.


  • Competition: Similar to Jumia, the high traffic on Kilimall also brings intense competition. Standing out among the many sellers can be challenging, especially for new businesses.
  • Seller Requirements: Kilimall has specific requirements for sellers, including registration and documentation. This may be a hurdle for smaller businesses or those just starting.

3. Sky.Garden

About Sky.Garden

Sky.Garden is a unique e-commerce platform that focuses on providing a personalized shopping experience for its customers. It offers a wide range of products, including fashion, electronics, and lifestyle items. Sky.Garden is a great option for businesses looking to sell online in Kenya and build a loyal customer base.


  • Personalized Shopping: Sky.Garden utilizes machine learning algorithms to offer personalized product recommendations to customers, creating a unique and tailored shopping experience.
  • Wide Product Range: In addition to clothing, Sky.Garden offers a diverse range of products, such as electronics, home goods, and lifestyle items, allowing you to reach customers with varied interests.
  • Seller Tools: Sky.Garden provides sellers with a suite of tools to manage their online shops effectively, including inventory management, order processing, and analytics.
  • Secure Payment: Sky.Garden ensures a secure online payment process, supporting multiple payment methods such as mobile money and credit cards.


  • Loyal Customer Base: By offering a personalized shopping experience, Sky.Garden fosters customer loyalty. This can result in repeat business and word-of-mouth promotion for your online shop.
  • Targeted Marketing: The platform’s personalized product recommendations can help your products reach the right customers, increasing the likelihood of conversions and sales.
  • User-Friendly Interface: Sky.Garden offers a user-friendly and intuitive interface, making it easy for customers to navigate and shop, enhancing their overall experience.


  • Limited Brand Control: The personalized shopping experience may result in your brand being overshadowed by the platform’s recommendations. This could make it challenging to build brand recognition and loyalty specifically for your business.
  • Learning Curve: While the platform’s tools are comprehensive, there may be a learning curve involved in utilizing them effectively, especially for those new to e-commerce.

4. Your Own Website

Forget about all these other platforms, you can sell clothes online in Kenya in your own website!

To do this, you would need to have an e-commerce website specifically designed for selling clothes.

If you already have one, you can simply add your clothes catalog, images, descriptions, and prices. If you don’t have a website, here’s a general process to get started:

  1. Choose an e-commerce platform: There are numerous platforms available, each with its own features and pricing structures. Some popular options include:
    • Shopify: User-friendly and requires no coding knowledge. It offers a wide range of themes and plugins to customize your store.
    • WooCommerce: A WordPress plugin that turns your website into an online store. It’s highly customizable but may require some technical knowledge.
    • Magento: A more robust platform suitable for larger businesses with complex needs. It offers extensive customization options but can be more challenging to set up.
  2. Register a domain name: Choose a unique and memorable domain name that reflects your brand. This will be your website’s address.
  3. Set up hosting: Select a reliable hosting provider to store your website’s files and data, you know, like Truehost Kenya!
  4. Design your website: Choose a visually appealing theme that complements your brand and products. Ensure the website is easy to navigate and provides a seamless shopping experience.
  5. Add your products: Create detailed product listings with high-quality images, accurate descriptions, and pricing information. Organize your products into categories and use tags for easy search.
  6. Set up payment and shipping options: Integrate secure payment gateways like M-Pesa or credit/debit card processing. Determine shipping costs and delivery methods.
  7. Market your website: Promote your online store through social media, email marketing, search engine optimization (SEO), and paid advertising.

It doesn’t stop there.

Here are some additional tips:

  • Consider mobile optimization: Most Kenyans access the internet through their smartphones, so ensure your website is mobile-friendly.
  • Offer M-Pesa as a payment option: M-Pesa is the most popular mobile money platform in Kenya and a preferred payment method for many shoppers.
  • Partner with local delivery services: Collaborate with reliable courier services to ensure timely and affordable delivery across the country.
  • Highlight Kenyan fashion: Showcase unique Kenyan designs and styles to appeal to local customers.

5. Jiji

About Jiji

Jiji is an online marketplace that connects buyers and sellers in Kenya. It is a platform where users can sell and buy a wide range of products and services, including cars, phones, furniture, and of course, clothing. Jiji offers a great opportunity for businesses to reach a wide audience and sell their products online.


  • Online Classifieds: Jiji is an online classifieds platform, allowing users to post ads for items they want to sell. This makes it easy and convenient to list your products and reach potential customers.
  • Wide Range of Categories: Jiji offers a diverse range of categories, including vehicles, real estate, jobs, and fashion, making it a one-stop shop for various needs.
  • User-Friendly Interface: Jiji has a simple and user-friendly interface, making it easy for buyers to search for products and for sellers to list their items.
  • Secure Transactions: Jiji provides a safe and secure platform for transactions, offering peace of mind for both buyers and sellers.


  • High Traffic: Jiji is a popular platform with a large number of users, providing your business with exposure to a wide audience of potential customers.
  • Cost-Effective: Listing your products on Jiji is typically more cost-effective compared to some other platforms, making it a budget-friendly option for sellers.
  • Flexibility: Jiji offers flexibility in terms of payment methods, allowing buyers and sellers to agree on a payment option that suits them, including cash on delivery.


  • Competition: Due to the high traffic and the nature of the platform, there is significant competition from other sellers. This may make it challenging to stand out and attract buyers’ attention.
  • Limited Seller Tools: Jiji may not offer the same level of sophisticated seller tools and analytics as some of the more specialized e-commerce platforms.

6. Pigiame

About Pigiame

Pigiame is another popular online marketplace in Kenya, offering a platform for buyers and sellers to connect. It covers a wide range of product categories, including vehicles, real estate, jobs, and fashion. Pigiame provides an excellent opportunity for businesses to reach a broad audience and sell their products online.


  • Diverse Product Categories: Pigiame offers a diverse range of product categories, allowing you to sell various items and reach a wide range of customers.
  • User-Friendly Interface: Pigiame has a simple and intuitive interface, making it easy for buyers to search for products and for sellers to list their items.
  • Secure Transactions: Pigiame prioritizes secure transactions, providing peace of mind for both buyers and sellers. It offers a range of safe payment options, including mobile money and bank transfers.
  • Seller Tools: Pigiame provides a suite of seller tools to help businesses manage their online shops effectively, including inventory management and analytics.


  • High Traffic and Visibility: Pigiame is a well-known and trusted platform in Kenya, attracting a large number of users. Listing your products on Pigiame can significantly increase your business’s visibility and reach.
  • Cost-Effective: Pigiame offers competitive listing fees, making it a budget-friendly option for sellers, especially small businesses and startups.
  • Targeted Advertising: Pigiame allows you to target your ads to specific regions in Kenya, helping you reach the right audience and maximize your marketing efforts.


  • Intense Competition: The high traffic on Pigiame also brings intense competition from other sellers. Standing out and attracting buyers’ attention may require additional marketing efforts.
  • Limited Customer Support: Some users have reported limited customer support from Pigiame, which could be a challenge if you encounter issues with your listings or transactions.

7. Facebook Marketplace

Facebook Marketplace is indeed a viable alternative for showcasing and selling your clothes online in Kenya, without needing a separate website. Here’s how it works:

Why you should consider of using Facebook Marketplace:

  • Massive Reach: Facebook has a huge user base in Kenya, providing a vast potential customer base for your clothes.
  • Easy to Use: Listing items is simple and intuitive, requiring no technical skills.
  • No Fees: Unlike some e-commerce platforms, Facebook Marketplace doesn’t charge listing or selling fees.
  • Local Focus: The platform connects you with buyers in your area, making it convenient for both parties.
  • Direct Communication: You can interact directly with potential buyers, answering questions and negotiating prices.

How to sell clothes on Facebook Marketplace:

  1. Create a listing: Take clear, well-lit photos of your clothes and write detailed descriptions, including brand, size, condition, and price.
  2. Choose the right category: Select the “Clothing & Accessories” category and relevant subcategories to ensure your items are seen by the right audience.
  3. Set your location: Specify your location to attract local buyers who can easily pick up the items.
  4. Price competitively: Research similar items on Marketplace to set a fair and competitive price.
  5. Respond promptly: Be responsive to inquiries and messages from potential buyers.
  6. Arrange safe transactions: Meet buyers in public places or use secure payment and delivery methods.

Additional tips for selling on Facebook Marketplace:

  • Join Buy & Sell groups: Participate in relevant groups to reach a wider audience and increase visibility.
  • Share your listings: Share your listings on your profile and other groups to maximize exposure.
  • Offer discounts or bundles: Attract buyers with special offers or bundle deals.
  • Provide excellent customer service: Build a positive reputation by being responsive, helpful, and honest.


  • Limited features: Facebook Marketplace lacks the advanced features of dedicated e-commerce platforms.
  • Competition: The platform can be quite competitive, so it’s essential to create attractive listings and stand out.
  • Safety: Be cautious when interacting with buyers and choose safe meeting places for transactions.

Either way, Facebook Marketplace offers a convenient and accessible way to sell your clothes online in Kenya, especially if you’re starting and don’t have a website.

You can connect with potential buyers and build a successful online business by leveraging its wide reach and user-friendly interface.


Choosing the right e-commerce platform to sell your clothes online in Kenya is crucial for the success of your business. Each platform has its own unique features, benefits, and drawbacks, so it’s important to consider your specific needs and requirements before making a decision.

Whether you opt for a well-known marketplace like Jumia or Kilimall, or explore upcoming online shopping sites like Sky.Garden or Vitu City, the key is to understand your target audience and select a platform that aligns with your business goals and strategies.

Remember to research each platform thoroughly, considering factors such as fees, seller tools, payment options, and delivery services, to make an informed decision that will set your online clothing business up for success in the Kenyan market.

We hope this blog post has provided you with valuable insights and helped you narrow down the best e-commerce platforms for selling clothes online in Kenya. Now it’s time to take the next step and start building your successful online business!

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